The latest food and beverage industry news and trend analysis

Confectionery major Mars has expanded its Galaxy block chocolate lineup in the UK with the rollout of two dessert-inspired 160g bars, Galaxy Millionaire Crumble and Galaxy Cinnamon Swirl.

The new additions build on sustained consumer demand for textured block chocolate and bakery-inspired flavour profiles across the UK confectionery market.

Dessert-Inspired Flavours

The new 160g additions integrate textured biscuit inclusions into Galaxy’s signature smooth milk chocolate formulation, targeting evening indulgence and shared treat occasions.

The two newly introduced SKU variants include:

🍮 Millionaire Crumble: Combines signature Galaxy milk chocolate with rich caramel-flavoured notes and crunchy biscuit crumble pieces.

🌀 Cinnamon Swirl: Features smooth milk chocolate infused with warm, spiced cinnamon-flavoured biscuit chunks inspired by classic bakery pastry profiles.

Both variants are produced in 160g large-block formats, supporting category trends where chocolate manufacturers deploy textured inclusions to drive product differentiation and basket value within the block chocolate category.

Retail Distribution and Pricing

The new Galaxy SKUs have commenced distribution across UK grocery and convenience networks, securing early listings with retail partners including Iceland, The Food Warehouse, and select regional Spar stockists.

The 160g bars carry a retail price point of £3.39 at participating Spar locations, positioning the range within the everyday premium chocolate segment to stimulate impulse and top-up purchasing across the retail estate.