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Southern snack manufacturer Luray Peanut Company has announced a brand partnership with hot sauce producer Texas Pete to launch a co-branded line of ready-to-eat boiled peanuts. The product line is entering retail and foodservice channels with multiple packaging formats designed to meet convenience store, grocery, and hospitality sector requirements.
The collaborative launch blends Luray’s established peanut production methods with the cayenne-based flavour profile of Texas Pete. The product has already secured initial distribution agreements with regional retail chains and convenience networks ahead of a wider commercial rollout.
Snack Innovation
The partnership addresses a growing demand for spicy flavour profiles within traditional, regional snack categories. By combining the market presence of an established hot sauce brand with a traditional Southern food product, both organisations aim to attract consumer interest in the competitive snack sector.
Lauren Flexon, Chief Executive Officer of Luray Peanut Company, stated that the development of the product was focused on maintaining traditional preparation methods while incorporating the distinct flavour profile associated with the hot sauce brand.
Katie Chaffin, Director of Marketing for Garner Foods, the parent company of Texas Pete, expressed that the collaboration allows the brand to apply its signature flavour profile to a classic Southern category, creating a product that appeals to existing fans of both brands.
Packaging Formats and Commercial Distribution
To accommodate different retail environments and foodservice operations, the product is being manufactured in three distinct packaging sizes:
📦 12-ounce (approximately 340g) grab-and-go pack: Structured for quick-service and convenience store environments.
🛍️ 2-pound (approximately 907g) family bag: Formatted for standard grocery supermarket shelves.
💼 5-pound (approximately 2.27kg) foodservice bag: Developed specifically for commercial kitchen, catering, and hospitality operations.
Luray Peanut Company has confirmed the initial wave of retail and distribution partners for the launch. The product will first become available through Piggly Wiggly Alabama, Parker's Convenience Stores, and Georgia Tomato. The company has made distributor onboarding materials, sell sheets, and technical product specifications available to retail buyers and trade partners upon request.
About Luray Peanut Company
Luray Peanut Company is a producer of Southern-style peanut products. The company focuses on blending small-batch manufacturing standards with scalable production systems to serve regional retail, foodservice, and speciality food markets.
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