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Khalifa Kush, founded by recording artist and entrepreneur Wiz Khalifa, has entered the ready-to-drink (RTD) beverage sector with the launch of its hemp-derived THC beverage platform. Developed in partnership with Atlanta-based Scofflaw Brewing, the debut release introduces a citrus-forward formulation titled Khalifa Kush & Orange Juice.
The launch enters the expanding non-alcoholic and hemp-derived cannabinoid beverage markets, translating established lifestyle brand equity into a portable, single-serve RTD format.
Exclusive US Licensing and Production Agreement
Under an exclusive licensing and commercialisation agreement in the United States, Scofflaw LLC leads product development, beverage manufacturing, commercial strategy, and distribution for the Khalifa Kush RTD line.
The manufacturing process is centred at Scofflaw's facilities in Atlanta, Georgia, combining craft beverage production infrastructure with national distribution channels. Trade distribution and commercial partner enquiries are directed through Nakatomi Beverages.
Brent Albin, Partner at Scofflaw LLC, stated that every operational decision, spanning formulation, production, and commercial execution, was structured to protect brand standards while establishing a foundation for long-term category growth.
Wiz Khalifa, Founder of Khalifa Kush, added that the brand's entry into the beverage category responds to long-standing consumer demand for authentic, social-ready formats.
Dosage Formulations and Flavours
The initial release draws inspiration from Wiz Khalifa's 2010 mixtape Kush & Orange Juice, translating the cultural project into an active consumer product.
Formulated using hemp-derived delta-9 THC, the RTD platform debuts across two distinct strength variations to accommodate different consumer experience levels:
🍊 Khalifa Kush & Orange Juice 5mg THC: A lower-dose hemp-derived beverage delivering 5mg of THC per 12-ounce can, engineered for social, sessionable consumption.
🍊 Khalifa Kush & Orange Juice 10mg THC: A higher-potency hemp-derived beverage delivering 10mg of THC per 12-ounce can, designed for higher-tolerance consumer occasions.
Both variants are packaged in 12-ounce cans and formulated to deliver a smooth, citrus-led taste profile without synthetic off-notes. Additional flavour extensions and functional product varieties are scheduled to follow the initial launch window.
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