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US functional nutrition manufacturer JiMMYBAR! has expanded its active performance portfolio with the launch of the JiMMYBAR! Creatine Collagen Protein Bar.

The product rollout introduces what the brand terms the Muscle and Connective Tissue Stack, representing the first commercial bar to combine creatine and collagen within a clean-label, real-fruit format. The launch is timed to capture early summer trading, entering physical and digital retail channels immediately.

The launch addresses a distinct gap in the active nutrition sector. While traditional performance products focus primarily on muscle synthesis, this dual-active formulation is designed to support the entire musculoskeletal system, including tendons, ligaments, cartilage, and fascia.

Functional Synergy and Connective Tissue Focus

By combining creatine monohydrate with collagen peptides, the manufacturer is targeting a growing consumer demographic that prioritises complete joint and muscle recovery.

In industrial formulation terms, combining these two functional ingredients in a stable, shelf-ready bar format presents textural challenges. Collagen often introduces drying characteristics, while creatine requires moisture control to prevent degradation.

The company resolved these processing hurdles by utilising a real-fruit base, which helps preserve a soft, pliable texture throughout the product's shelf life without relying on synthetic humectants, sugar alcohols, or artificial binding agents.

This formulation alignment supports the growing demand for clean-label functional snacks that deliver multi-functional health benefits, helping grocery partners drive higher average transaction values within the premium wellness aisle.

Ingredient Specifications and Fruit Formulations

The new range is manufactured to meet clean-label, plant-and-dairy-hybrid wellness standards. Both initial flavour offerings are sweetened naturally and contain no artificial colours, artificial flavours, or synthetic sweeteners.

The initial portfolio expansion comprises two distinct fruit-forward variants:

🍓 Strawberry – Formulated with real strawberry pieces, offering a clean, fruit-forward taste profile.

🫐 Blueberry Lemon – Blending real blueberries with natural lemon flavours to deliver a balanced, tangy finish.

The portioned bars are developed to serve as a convenient, on-the-go alternative to mixing separate creatine and collagen powders, appealing to fitness demographics, athletes, and wellness-conscious shoppers.

Distribution and Channel Expansion

To support the commercial rollout and drive immediate consumer engagement, JiMMYBAR! is executing a multi-channel digital launch:

• E-Commerce Availability: The new Strawberry and Blueberry Lemon variants are currently available online through the brand’s proprietary e-commerce platform and its TikTok Shop.

• Brick and Mortar Rollout: Physical retail distribution is scheduled to scale systematically over the coming months to secure national placement.

• Existing Retail Network: The brand plans to leverage its established wholesale relationships to support the wider retail integration. The brand’s existing chocolate creatine bar lines maintain active distribution across major national accounts, including Costco, GNC, Sam's Club, Cumberland Farms, Chevron Extramile, and Amazon.

Corporate Heritage in Functional Snacking

Founded in 2014 by a brother-and-sister team, the family-owned functional nutrition company has built its business model around introducing industry-first active formulations to the bar category.

Having previously pioneered the first US creatine protein bar and the first immune-support protein bar, the brand's broader portfolio also features ingredients such as plant-based caffeine, omega-3 fatty acids, MCT oil, and turmeric.

The completion of the Creatine Collagen Protein Bar rollout expands JiMMYBAR!’s reach in the active nutrition space, providing retail partners with a highly differentiated, dual-benefit product line to attract style-conscious and performance-driven shoppers ahead of the peak autumn trading window.