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Multinational food manufacturer General Mills has appointed Erasmo Nuzzi as its new managing director for the UK and Ireland.

Effective immediately, Nuzzi will assume responsibility for leading the largest market within the company's Europe, Australia, and North Asia regional business unit. He brings more than 20 years of international food industry experience to the position, succeeding with a long history of brand development and commercial execution across multiple geographic territories.

Industry Experience and Corporate Background

Nuzzi first joined General Mills in 2003 and has held a variety of senior leadership roles across different operational divisions.

Most recently, Nuzzi served as the platform and channel marketing director for General Mills’ North America Food Service division. In this capacity, he was responsible for leading the overarching strategy, innovation pipelines, and commercial execution for a diverse portfolio of brands across multiple foodservice channels.

Prior to his tenure in North America, Nuzzi led General Mills European Distributor Markets and General Mills Iberia as managing director between 2015 and 2022. During his leadership of the Iberian division, General Mills Spain became the fastest-growing food company in the country, according to retail performance data from Nielsen.

Brand Portfolio Leadership

Throughout his career at General Mills, Nuzzi has managed the development and market expansion of several of the company's largest global brands. His work has been central to the regional performance of major consumer labels, including:

• Häagen-Dazs – Premium ice cream portfolios distributed across retail and foodservice channels.

• Old El Paso – Mexican-style meal kits, sauces, and tortillas.

• Nature Valley – Granola bars and convenient grain-based snacks.

His broad experience spanning European, Latin American, and North American consumer markets is expected to support General Mills' commercial operations as the company seeks to build on its established retail relationships in the UK and Irish markets.

Regional Footprint and Market Scale

First established in 1866 with its global headquarters in Minneapolis, US, General Mills entered the UK market in the 1960s. Today, the manufacturer manages a portfolio of six primary brands across the UK and Ireland, operating as a key supplier to major supermarkets, convenience, and wholesale channels.

The leadership transition comes following stable financial performance for the multinational parent company, which reported global net sales of $19 billion for the fiscal year 2025. Nuzzi’s appointment is positioned to drive local execution and sustain volume growth across key grocery categories in the region.