The latest food and beverage industry news and trend analysis

Food technology innovator Fresh Inset S.A. has announced a significant bolstering of its executive team, appointing Gordon Robertson as General Manager for its Vidre+ technology in North America.

The appointment signals a strategic push to accelerate the commercial adoption of the company's food waste solutions across the US and Canadian fresh produce and floral supply chains.

Executive Profile and Track Record

Robertson brings over 30 years of senior leadership experience to the role, characterised by a unique blend of corporate CPG stability and agile biotech scaling.

• Corporate Background: His résumé includes a tenure of more than two decades at Campbell Soup Company.

• Agri-Food Leadership: Following his CPG career, Robertson held leadership roles in agricultural marketing and operations at Sun World International.

• Biotech & Innovation: Crucially for Fresh Inset, he possesses specific experience in the venture-backed biotech space, having held positions at Apeel and Verdant Technologies. Most recently, he served as a Partner at The ArchPoint Group.

Strategic Mandate

In his new capacity, Robertson will oversee all facets of the regional operations for Vidre+, Fresh Inset's proprietary shelf-life extension technology. His remit covers strategic planning, commercial execution, and financial performance.

The primary objective is to drive market penetration and expand the customer base for the company's 1-MCP delivery system, ensuring the technology is accessible to a wider range of produce and floral operations across the continent.

Kris Czaplicki, Co-Founder & Board Member at Fresh Inset, highlighted the specific alignment of Robertson's skills with the company's growth phase:

Company Context

Headquartered in Europe, Fresh Inset specialises in 1-MCP (1-Methylcyclopropene) technology. The company focuses on developing new delivery methods for this ethylene inhibitor, aiming to democratise access to shelf-life extension tools beyond the traditional apple and pear categories, effectively "reimagining" possibilities for the broader supply chain.