Finnish food major Fazer is expanding its plant-based brand Fazer Aito with the rollout of eight new oat-based products across retail networks starting at the end of August 2026. The product launch introduces drinkable oat gurts, high-protein Greek-style oat gurts, fruit-sweetened spoonable alternatives, and a flavoured barista oat milk.

The expanded portfolio enters the alternative dairy category to capture consumer demand for functional, reduced-fat, and clean-label plant-based options across European retail channels.

Greek Style Oat Gurts

The introduction of the Fazer Aito Greek Style oat gurt lineup provides a plant-based alternative engineered to contain 34 per cent less fat than conventional plain Greek- or Turkish-style dairy products, while delivering a high-protein profile.

Manufactured at Fazer's production facility in Kouvola using domestic Finnish oats, the range is enriched with calcium, iodine, and vitamins B2, B12, and D.

The Greek-style platform comprises three distinct SKU variations:

🥛 Plain (400g): A low-saturated-fat plain oat gurt carrying the Key Flag and Heart Symbol for daily breakfast and culinary

 applications.

🍓 Raspberry (400g): A high-protein, berry-infused alternative packaged in a multi-serve format for baking and snacking.

🥭 Mango & Passion (130g): A single-serve tropical fruit variant designed for portable snacking dayparts.

Drinkable Gurts and Barista Beverages

Fazer Aito is also entering the portable liquid yoghurt category with two drinkable gurt variants packaged in 330ml deposit bottles, alongside an addition to its core liquid oat milk range:

🌾 Barista Hazelnut & Biscuit Oat Drink (1L): A rich, micro-frothing plant-based coffee additive engineered for hot and cold espresso preparations, muesli, and home baking.

🥭 Mango & Banana Gurt Drink (330ml): Formulated with 21 per cent fruit content and zero added sugars or synthetic sweeteners, enriched with calcium and vitamins.

🫐 Blueberry Gurt Drink (330ml): A gluten-free, berry-forward liquid gurt containing 18 per cent fruit content and added micronutrients.

Clean Label Fruit Sweetened Alternatives

Addressing consumer demand for reduced sugar and natural ingredients, Fazer Aito is debuting two spoonable 130g oat gurts sweetened exclusively with natural fruit juice and purée:

🍌 Banana Oat Gurt (130g): A smooth, fruit-sweetened oat gurt containing zero artificial sweeteners, carrying the Finnish Heart Symbol.

🍑 Apricot Oat Gurt (130g): A fresh, clean-label fruit option enriched with essential vitamins B2, B12, D, and calcium.

All eight new products will commence commercial distribution across chilled supermarket aisles and grocery networks from late August 2026.