The EVERY Company, a biotechnology firm specialising in precision-fermented ingredients, has announced its first move into the direct-to-consumer (DTC) market. The company is now supplying its flagship egg white protein, OvoPro, to Healthier Comforts, a supplier of powdered pantry staples.
This partnership marks a significant milestone for EVERY, as its ingredients were previously only available in bulk quantities to food and beverage manufacturers. The new Animal-Free Egg White Protein Powder is now available in 8-oz resealable bags via the Healthier Comforts website and Amazon.
Addressing Functional Gaps in Vegan Ingredients
The collaboration was initiated at the IFT First trade show in Chicago, where Healthier Comforts identified a specific unmet need within the vegan and plant-based sectors. While many vegan egg alternatives exist, few have successfully replicated the technical functionality required for complex baking applications.
OvoPro is engineered to perform in demanding recipes, including:
Angel food cakes
Macarons
Meringues
Specialized pastries
According to Aaron Vander Heyden, founder of Healthier Comforts, the goal was to provide a functional replacement that mirrors the performance of traditional egg whites without the use of animal products.
Market Reception and Scaling Potential
Following a soft launch in December 2025, the product reportedly sold out quickly due to high engagement within specialised vegan culinary communities. Early consumer feedback indicates that the product’s primary value proposition lies in its ability to recreate traditional recipes that were previously difficult to execute with plant-based substitutes.
Corinn Williams, Director of Product Marketing at EVERY, noted that the partnership validates the demand for OvoPro in a "pantry-friendly" format, signalling a shift in how precision-fermented ingredients are integrated into the broader food supply chain.
Strategic Evolution of The EVERY Company
The EVERY Company is currently positioning itself as a diversified ingredient supplier. While OvoPro is already utilised in commercial products at major retailers like Walmart and Target, the shift toward supporting DTC brands indicates an expansion of their B2B2C strategy.
For 2026, the company’s strategic priorities include:
Production Capacity: Increasing output to meet growing demand from both industrial and retail partners.
Supply Chain Stability: Helping food manufacturers future-proof their operations against price volatility in the traditional egg market.
Sustainability Commitments: Assisting brands in meeting cage-free and animal-free corporate benchmarks.
As EVERY continues to demonstrate the versatility of its proteins across categories such as baked goods and beverages, the Healthier Comforts partnership serves as a proof-of-concept for the retail viability of high-performance, fermented proteins.
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