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Eco-Products, the US-based leader in sustainable foodservice packaging, has officially announced its entry into the UK market. The launch will be executed through a strategic distribution partnership with its sister company, Vegware, leveraging the Edinburgh-based firm's established logistics and customer support network.

As a certified B Corp and part of the Novolex brand family, Eco-Products brings over 30 years of experience in the US market to the UK. The move is designed to offer British operators a "joined-up approach" to waste management, addressing the growing demand for hybrid solutions that include reusable, recyclable, and compostable options.

A 'Total Solutions' Portfolio

The launch introduces a diversified portfolio tailored to meet specific UK recycling streams and waste diversion goals. Unlike single-material providers, Eco-Products is positioning itself as a comprehensive solution for varied service models, from dine-in to food-to-go.

Key Product Lines:

• Reusables: Featuring the Veda™ collection, a range of durable products specifically engineered for closed-loop reuse systems in stadiums, universities, and corporate campuses.

• Recyclables: Hot and cold cups designed for compatibility with the existing UK recycling infrastructure.

• Compostables: Packaging solutions certified for industrial composting, complementing Vegware’s existing expertise in this category.

Meeting Hybrid Demand

Helen Mathieson, Managing Director at Vegware, noted that the partnership responds to a shift in operator requirements.

"We're seeing strong customer interest in reusable and recyclable options alongside compostables," Mathieson explained. "Partnering with Eco-Products allows us to offer proven designs, reliable performance, and a joined-up approach to packaging that fits the realities of today's foodservice operations."

Wendell Simonson, General Manager of Eco-Products, added: "As in the US, demand continues to grow for products and services designed to help the foodservice industry meet its sustainability goals. Working closely with the Vegware team to support customers in their home market is something we're really looking forward to."

Market Context

Eco-Products has been active in mainland Europe since 2017. The expansion into the UK marks a critical consolidation of its European strategy, combining its manufacturing scale with Vegware’s local market dominance. The dual focus on waste diversion and practical performance aims to support UK businesses facing increasingly stringent environmental regulations and consumer scrutiny regarding single-use plastics.