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dsm-firmenich, a global leader in nutrition, health, and beauty, has announced the opening of Po ONE Lab in Riyadh, Saudi Arabia. Developed in partnership with luxury fragrance concept store Villa Po ONE, the exclusive creative space is designed as a hub for inspiration, experimentation, and storytelling within the fine fragrance sector.

The initiative represents a strategic investment in the Saudi Arabian market, aiming to bridge traditional Middle Eastern olfactive heritage with modern fragrance design. The lab provides an immersive environment for brands, creators, and professionals to explore the ingredients and narratives shaping contemporary scent creation.

Strategic Focus on the Saudi Arabian Luxury Market

The collaboration marks a significant chapter in dsm-firmenich’s regional investment strategy. According to Olivier Viejo, VP for Fine Fragrance, IMAT (India, Middle East, Africa, Turkey), the space is intended to serve as a convergence point for creativity and cultural expression.

By establishing a permanent presence in Riyadh through Po ONE Lab, the company intends to empower a new generation of local fragrance creators while providing international brands with deeper insights into regional traditions. Saeed Al-Kayar, Creative Director and Co-Founder of Villa Po ONE, noted that the dedicated space will allow for a more permanent exchange of fragrance expertise and luxury market insights.

Launch Collection Inspired by Saudi Landscapes

To commemorate the opening, dsm-firmenich unveiled a specialised collection of seven fragrances, each inspired by iconic destinations across the Kingdom. The collection was developed by a team of renowned perfumers, including Honorine Blanc, Hamid Merati Kashani, Carmita Magalhaes, and Abdulkader Fattouh.

The olfactory portraits translate diverse landscapes into fine fragrances, featuring:

• AlUla: Mineral echoes and sacred notes.

• Riyadh: Interpretations of magnetic urban energy.

• Taif: Formulations centred on the region's historical rose production.

• The Red Sea: Solar and sensory elements reflecting the coastal environment.

• Additional Profiles: Inspirations drawn from the highlands of Fayfa, the date landscapes of Al Qassim, and the mineral terrain of Hail.

Immersive Industry Engagement and Launch Events

The opening of Po ONE Lab will be marked by two high-profile events in February 2026. A private inauguration will host industry partners, VIP guests, and media for guided technical tours and fragrance experiences. This will be followed by a public exhibition designed to introduce the broader creative community to the Lab’s capabilities.

This initiative positions Riyadh as an emerging destination for luxury perfumery innovation. By integrating localised cultural data with advanced fragrance tools, dsm-firmenich aims to foster a sustained cultural dialogue that elevates the regional fragrance industry to a global stage.