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Drake’s Cakes is continuing its 100-year anniversary celebration of the Devil Dogs brand with the launch of a new, limited-edition product and a larger packaging format. The expansion includes the introduction of Sunny Doodle Dogs and a regional roll-out of the "Bigger Pack" format, aimed at supporting increased household stocking.
The introduction of Sunny Doodle Dogs marks the third flavour innovation released in honour of the Devil Dogs centennial. The product retains the established Devil Dogs format while replacing the traditional devil’s food cake with a golden vanilla cake.
The limited-edition range currently comprises four variations, allowing the brand to showcase different flavour profiles within the established product architecture:
🍫 The Original Devil Dog: Classic devil's food cake with Drake's creme.
☕ Mochaccino Devil Dog: A blend of coffee and chocolate flavours.
🍯 Salty Caramel Devil Dog: A balance of sweet and savoury notes.
☀️ Sunny Doodle Dog: Golden vanilla cake with Drake's creme.
Packaging
In addition to product diversification, the company is addressing demand for higher-volume formats with the introduction of the Drake's Bigger Pack. Starting 28 June, the brand will launch this new configuration to provide a solution for larger households and pantry stocking.
Key details of the new format include:
Volume: 12 cakes per carton.
Packaging: Twin-wrapped packs to maintain product freshness.
Positioning: Targeted at value-focused consumers and consistent brand users.
Availability
The full range of Devil Dogs flavours is currently available nationwide for a limited time. The new Bigger Pack configuration will begin appearing on shelves regionally starting 28 June. Detailed stockist information can be found via the brand’s official website.
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