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Mondelēz International has expanded its UK impulse confectionery portfolio with the introduction of Cadbury Twirl Golden Dipped, a limited-edition single-serve chocolate bar.

Rolling out across national grocery and convenience channels, the SKU pairs the brand’s signature flaky milk chocolate curls with an outer coating of caramelised white chocolate. The product enters retail with a recommended retail price (RRP) of 99p per bar and will be available for a limited operating window while stocks last.

Product Breakdown

The new variant modifies the traditional Twirl structure by replacing standard milk chocolate enrobing with a caramelised white chocolate exterior:

🍫 Core Architecture: The interior retains the traditional dual-finger layout comprising aerated, swirled Cadbury milk chocolate curls.

🍯 Caramelised White Coating: The chocolate fingers are finished in an outer dip of caramelised white chocolate, introducing subtle caramel and dairy notes as the coating melts.

✨ Packaging Identity: The wrapper incorporates a split aesthetic, retaining the traditional Cadbury purple trade dress alongside a warm, peach-gold panel signalling the caramelised white chocolate profile.

The launch responds to ongoing consumer interest in blonde and caramelised white chocolate across the wider confectionery and sweet bakery sectors, translating the flavour profile into an ambient countline format.

Twirl Limited Editions and Performance

The debut follows a succession of limited-edition releases within the Twirl portfolio, including Cadbury Twirl Orange, Cadbury Twirl Caramel, and Cadbury Twirl Mint.

In 2025, the brand released Cadbury Twirl White Dipped, which Nielsen market data subsequently registered as the UK's number one new product development (NPD) launch within the chocolate singles segment. Mondelēz utilizes these phased limited-run variants to recruit incremental shoppers to front-of-store confectionery displays and drive short-term sales velocity for retailer partners.

"Building on the success of our previous launches, Cadbury Twirl Golden Dipped is designed to recruit new shoppers to the brand and give our existing fans something new to try, tapping into our recent campaign messaging and sending them from 'Zero To Chocolatey In Milliseconds'. By combining the much-loved Cadbury Twirl with a caramelised white chocolate coating, we're bringing a fresh twist to a trusted favourite that we know shoppers will be eager to get their hands on."

Distribution and Availability

Cadbury Twirl Golden Dipped has commenced commercial rollout across UK supermarket multiples, independent convenience stores, and wholesale channels.

The launch is supported by dedicated point-of-sale displays and seasonal brand promotions, positioning the 99p impulse SKU across checkout queues, convenience grab-and-go fixtures, and ambient snack aisles.