Available now in Tesco stores, the new small but mighty three-pack has been designed to cater to the demand for smaller-can multipacks, offering a convenient option for consumers after five-star rated beans.
The launch follows new research from Branston Beans which revealed 1 in 10 baked bean shoppers exclusively buy small-can multipacks, yet choices for this key need-state remain limited. With nearly 70% of consumers preparing smaller portions, insights also show that over a third of consumers prepare beans on toast just for themselves. Additionally, another third cook for themselves and one other person, highlighting the demand for different sized options, that can cater to varied eating habits.
The new 220g three-pack aims to close this gap, offering the same great taste of Branston Beans in a more practical multipack format, perfect for smaller households, individual portions, or reducing food waste.
Jeremy Gibson, Marketing Director at Branston Beans commented: “We’re delighted to launch the new 220g three-pack of our beloved baked beans. We’ve seen that the demand is there for small can multipacks and we wanted to address the gap to ensure our customers have more options that suit their needs, whilst delivering the same great Branston quality in a size that works for everyone.”
Branston Beans 220g three-pack is currently available in Tesco stores nationwide, with an RRP of £2.00. Further stockists are expected to follow soon.
