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UK supermarket retailer Asda has introduced an expanded festive crisp range comprising 16 products, incorporating 14 new lines alongside two reformulated returning lines.

Rolling out to physical stores and online nationwide, the collection spans both Asda’s standard private-label tier and its premium Exceptional brand. The launch includes novelty festive shapes, hand-cooked crisps, and savoury and sweet tortilla formats, with unit pricing set between £1.25 and £1.50.

The range combines traditional Christmas dinner flavor profiles with premium culinary inspirations, such as Alpine melted cheeses, black garlic, truffle, and sweet dessert-inspired tortilla snacks.

"This year we've expanded our festive crisp range to offer even more choice, from fun family favourites through to premium flavours and globally influenced snacks that are perfect for sharing with guests."

Standard Festive Range Formats

The core private-label tier focuses on family sharing and value-led price points, featuring novel extruded shapes alongside traditional party mixes:

🍗 Asda Turkey Drummers (125g, £1.25) – Formed savoury snacks replicating a roast turkey profile.

🎄 Asda Hot Maple Baubles (150g, £1.25) – Spherical puffed corn snacks balancing sweet maple syrup with chilli warmth.

🌲 Asda Tortilla Christmas Trees (180g, £1.25) – Seasonal tree-shaped corn tortilla chips designed for festive dips.

🎁 Asda Salt & Vinegar Presents & Trees (150g, £1.25) – Festive-shaped maize snacks seasoned with tangy salt and vinegar.

🥒 Asda Pickle Puffs (125g, £1.25) – Light extruded puffs seasoned with tangy dill pickle flavouring.

🦐 Asda Prawn Cocktail Party Mix (150g, £1.50) – A multi-format savoury party mix in a classic prawn cocktail seasoning.

Premium Exceptional Range Innovations

Within its top-tier Exceptional portfolio, the retailer has introduced eight new SKUs, focusing on hand-cooked potato crisps and textured tortilla rolls:

🥓 Exceptional Smoky Pigs in Blankets Hand Cooked Crisps (150g, £1.50) – Seasoned potato crisps capturing the profile of sausage wrapped in smoked bacon.

🧄 Exceptional Sour Cream & Black Garlic Tortillas (150g, £1.50) – Triangular tortilla chips pairing cultured sour cream with fermented umami black garlic notes.

🍄 Exceptional Italian Cheese & Truffle Tortillas (150g, £1.50) – Premium tortilla chips seasoned with aged Italian cheese and aromatic earth truffle.

🧀 Exceptional Alpine Inspired Emmental Fondue Hand Cooked Crisps (150g, £1.50) – Thick-cut potato crisps formulated with melted Emmental flavour profiles to replicate Swiss cheese fondue.

🌶️ Exceptional Spicy Prawn Cocktail Hand Cooked Crisps (150g, £1.50) – Hand-cooked crisps blending seafood notes with citrus lime and chilli spice.

🍁 Exceptional Maple Roast Turkey Hand Cooked Crisps (150g, £1.50) – Hand-cooked crisps pairing roast poultry seasonings with sweet maple glazes.

🍯 Exceptional Miso Caramel Tortilla Rolls (150g, £1.50) – Rolled corn tortillas seasoned with fermented miso and sweet caramel to address sweet-and-savoury category demand.

🍞 Exceptional Cinnamon Bun Tortilla Rolls (150g, £1.50) – Sweet rolled tortillas dusted with cinnamon, brown sugar, and bakery-style glaze notes.

Returning Seasonal SKUs

Complementing the 14 new additions, Asda has reintroduced two staple lines within its Exceptional tier:

🥓 Exceptional Pigs In Blankets Hand Cooked Crisps (150g, £1.50) – The retailer's returning holiday bacon-and-sausage flavoured hand-cooked crisp SKU.

🦃 Exceptional Turkey Hand Cooked Crisps (150g, £1.50) – A core roast turkey-seasoned potato crisp line.

The complete 16-SKU festive collection is available across Asda supermarket stores and through the grocer's digital e-commerce platform.