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Alcohol
Diageo
Employees
founded
Headquarters
London, UK

Diageo is a global leader in premium drinks with a large collection of beverage alcohol brands across spirits, beer and wine – including Johnnie Walker, Crown Royal, J&B, Buchanan’s, Windsor, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.


Diageo was formed in 1997 from the merger of Guinness and Grand Metropolitan. The company owned Pillsbury until 2000, when it was sold to General Mills. In 2002, Diageo sold the Burger King fast food restaurant chain to a consortium led by US firm Texas Pacific for $1.5bn.


Today, the company sells its products in more than 180 countries and is listed on the London and New York Stock Exchanges.

About
Diageo
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Authorised Distributors

There are no distributors currently.

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Sekai Brasil

Licensed Distributor of The Good Cup (Brazil)

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Opal Packaging Plus

Licensed Distributor of The Good Cup (Australia)

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BM Target

Licensed Distributor of The Good Cup (Japan)

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Alternative Way

Licensed Distributor of The Good Cup (France)

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PackEco Solutions

Licensed Distributor of The Good Cup (Canada)

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Groupe DGL

Licensed Distributor of The Good Cup (US)

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No More Lids

Licensed Distributor of The Good Cup (UK)

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Recent Activity

Ritual Zero Proof Scales Non-alcoholic Portfolio with RTD Cocktail Range
New Products

Ritual Zero Proof Scales Non-alcoholic Portfolio with RTD Cocktail Range

May 13, 2026

The Cocktail Collection Scales RTD Portfolio With Single-Serve Mini Cans
New Products

The Cocktail Collection Scales RTD Portfolio With Single-Serve Mini Cans

May 7, 2026

Diageo Names John O’Keeffe as CEO and President for North America
People

Diageo Names John O’Keeffe as CEO and President for North America

April 7, 2026

Diageo's Bulleit Unveils First Experimental Smoked Malt Bourbon
New Products

Diageo's Bulleit Unveils First Experimental Smoked Malt Bourbon

March 3, 2026

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