The latest food and beverage industry news and trend analysis

Pure Genius Protein has expanded its functional nutrition portfolio with Protein + Fibre shots, delivering 20g of protein and 5g of prebiotic fibre in a 100-calorie format.

Chicago startup G&Tea has launched a 7% ABV sparkling hard tea pairing London Dry gin with South African rooibos and clover honey across two SKU options.

Crumbl has partnered with Minecraft to launch its first character-licensed dessert collection, introducing six square-shaped baked goods and collectable merchandise for a one-week promotional window.

Dan-O's Seasoning has entered the pre-measured meal starter category with six clean-label Chilli and Tac-O seasoning packets across DTC channels, Amazon, and Walmart.

Cloetta has launched Sprinkled Foamies under its Red Band and Malaco brands across nine European markets, introducing a dual-texture, multisensory candy concept.

Harvest Hill Beverage Company has expanded its seasonal portfolio with SUNNYD SpookyD, a limited-edition mystery flavour beverage in Halloween packaging rolling out to Walmart nationwide.