Subway Enters Azerbaijan Market via Master Franchise Deal with N Sky Build

Global sandwich giant Subway has announced its official entry into the Azerbaijani market, signing a master franchise agreement with local operator N Sky Build. The deal grants the partner exclusive rights to develop, operate, and manage all Subway outlets across the country.

The agreement serves as a critical component of Subway’s broader strategic roadmap to fortify its footprint across the Europe, Middle East, and Africa (EMEA) region, tapping into the emerging quick-service restaurant (QSR) sector in the Caucasus.

EMEA Expansion

Subway views the region as a high-priority growth corridor. According to the company, this latest deal adds to a portfolio of more than ten master franchise agreements concluded in EMEA since 2021. Collectively, these agreements represent a pipeline of over 4,000 planned restaurants.

This announcement follows closely on the heels of a similar move in December 2025, where Subway entered a master franchise agreement with Alamtiazat Al Alamyah Food Stuff to manage expanding the brand’s network in Qatar.

Partner Profile and Operational Standards

N Sky Build brings over two decades of experience to the partnership, with a track record of managing international brands across hospitality, retail, and food and beverage sectors.

Under the terms of the arrangement, the local partner is tasked with modernising the guest experience. This involves implementing Subway’s latest global restaurant design standards and introducing the brand’s updated digital platforms to the market. The focus will be on driving operational efficiency while ensuring brand consistency in new locations.

Nuri Garagoz, Chairman of N Sky Build, commented on the market potential: “This partnership with Subway opens an exciting chapter for our business. The agreement is a marker of our belief in Subway’s appeal in Azerbaijan and we're proud to be bringing the Subway experience to guests across the country.”

Tracy Gehlan, Subway EMEA President, highlighted the strategic fit of the partner: “Azerbaijan presents an exciting growth opportunity for Subway, and N Sky Build is the perfect partner to help us realise this ambition. Their deep market knowledge and proven operational excellence will enable us to expand strategically in the country and deliver an exceptional experience to guests.”