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The latest food and beverage industry news and trend analysis

Beyond The Post-Workout Shaker Bottle: GLP-1 Drugs Drive Protein Innovation

No longer confined to the post-workout shaker bottle of the bodybuilder, protein has permeated every aisle of the grocery store—from the bakery section to the beverage cooler—driven by a sophisticated consumer base that increasingly views this macronutrient as the primary lever for metabolic health, longevity, and weight management.

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