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Headquartered in Coppell, Texas, Barcel USA is the dynamic US snack division of Grupo Bimbo. Famous worldwide for its iconic, intensely flavoured Takis® rolled tortilla chips, the company has revolutionised the savoury snack aisle with uncompromising heat and bold crunch. Beyond the legendary Takis Fuego and Blue Heat lines, Barcel’s expanding portfolio includes Takis Hot Nuts, the health-conscious Sanissimo® brand, and the gourmet popcorn maker Popcornopolis. By combining unapologetic flavour innovation with the massive global distribution power of Grupo Bimbo, Barcel USA continues to deliver unforgettable snacking experiences to millions of consumers.