The latest food and beverage industry news and trend analysis

Sazerac-owned RTD brand BuzzBallz has collaborated with Pop-Tarts to launch two limited-edition 15% ABV cocktails inspired by Frosted S'mores and Frosted Brown Sugar Cinnamon.

Sazerac has entered the US soju category with the launch of DALHO Soju, introducing a category-first 50ml format alongside 375ml bottles across four flavours.

HARIBO of America has expanded its sugar confectionery portfolio with the launch of Balla Bites and Balla Bites Sour, featuring dual-textured, multi-flavoured gummi bites across US retail channels.

Zero-sugar energy drink brand FLRT has launched its first flavour innovation, Apple Bottoms Up, debuting via an exclusive Kroger preview before rolling out across US retail.

Echo Falls is expanding its Fruit Fusions portfolio with the rollout of Sour Apple, featuring a 9% ABV, bright green liquid, and glow-in-the-dark packaging.

Confectionery manufacturer Storck is expanding its Riesen portfolio in the UK with the launch of Riesen Salted Peanut, a limited-edition 135g sharing bag.