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Veteran-owned cannabinoid specialist Extract Labs has announced its entry into the functional beverage category with the launch of Sojourn THC Seltzers.
The new product line leverages hemp-derived cannabinoids to offer a compliant, psychoactive alternative to alcohol. Designed for "easy, intentional enjoyment," the launch targets the growing "California sober" movement and consumers seeking social relaxation tools without the hangover associated with traditional spirits.
Formulation and Dosing Strategy
Sojourn differentiates itself through a balanced, full-spectrum formulation strategy. Each 12-ounce can delivers a 1:1 ratio of cannabinoids, containing 10 milligrams of Delta-9 THC and 10 milligrams of CBD.
Technical Specifications:
Cannabinoid Source: Full spectrum, hemp-derived Delta-9 THC.
Absorption Profile: The brand highlights a specific bioavailability approach where the cannabinoids enter the bloodstream at a slower rate. This is intended to produce "longer-lasting effects," encouraging consumers to sip mindfully rather than consuming rapidly.
Manufacturing: Produced in cGMP-compliant facilities to ensure consistency.
Flavour Architecture and Ingredients
The debut flavour profile focuses on familiarity and refreshment, positioning the drink as a treat rather than a medicinal supplement.
🍓🍋 Strawberry Lemonade: A lightly sweet, citrus-forward taste profile.
Clean Label Focus: Extract Labs has prioritised a simple ingredient deck, utilising purified water, fresh lemon juice, pure cane sugar, and natural flavours. The formulation is low-calorie, aligning with the wellness-conscious preferences of the target demographic.
Craig Henderson, Founder and CEO of Extract Labs, commented on the social utility of the product:
"People want alternatives that still feel social and enjoyable, not overly complicated or intimidating. Sojourn was created as a naturally derived, plant-based beverage option for people looking for an alcohol-free drink that still feels approachable and social."
Commercial Availability
Sojourn THC Seltzers are sold in four-packs, designed for home consumption, gatherings, or travel. The product is available immediately, subject to regional regulations regarding hemp-derived THC products.
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