The transaction marks a significant advancement in the company's European growth strategy, representing its second acquisition within the fresh produce category as it seeks to build a robust pan-European fresh network. Buyers Edge Platform , the US-based digital procurement network, has announced the acquisition of NCB Foodservice , a UK specialist in fresh produce management. The transaction marks a significant advancement in the company's European growth strategy, representing its second acquisition within the fresh produce category as it seeks to build a robust pan-European fresh network . The deal combines Buyers Edge Platform's proprietary technology and immense buying scale with NCB’s localised market expertise. The strategic aim is to deliver greater value and supply chain resilience for foodservice and hospitality operators across the UK—a market currently facing significant inflationary and logistical pressures in the fresh category. Digitising the Fresh Supply Chain NCB Foodservice is recognised in the UK market for its high service levels, reportedly achieving a 99.5% delivery rate . By integrating into the Buyers Edge ecosystem, NCB will leverage a broader suite of platform services, data analytics, and purchasing programs to further elevate client outcomes. John Davie , CEO of Buyers Edge Platform, commented on the cross-market synergy: "Buyers Edge Platform is a clear leader in the U.S. produce management space and we are ready to deliver that same value to the UK. NCB will now also leverage our broader suite of platform services to further elevate their stakeholder experience." Connecting Growers to National Operators The acquisition is designed to deepen the platform's sourcing capabilities within the UK. David Liesenfelt , President of the Buyers Edge Platform Fresh Division, highlighted the operational benefits: "By partnering with NCB, we're deepening our UK sourcing capabilities while connecting growers and regional wholesalers to national operators. Our Fresh Division in the UK will deliver the same value that has driven our great reputation in the US fresh marketplace." Jayne Bettinson , Managing Director of NCB Foodservice, confirmed that the move will allow the UK team to "bring more innovation and scale" to customers while maintaining their "right first-time approach" to service. Market Context This acquisition reflects a broader trend of supply chain consolidation and digitisation. As foodservice operators demand more transparency and efficiency in fresh procurement, large digital platforms are increasingly acquiring regional specialists to secure direct access to growers and localised logistics networks. The Newsroom Fresh Produce Buyers Edge Platform Acquires UK’s NCB Foodservice to Build Pan-European Fresh Network News February 2, 2026 Fresh Produce Business & Finance Logistics & Supply Chain Foodservice Technology Related news Foodservice PAR Technology to Acquire Identity Platform Bridg from Cardlytics in $30m Stock Deal Foodservice Lunchbox and OPA! Partner to Launch Commission-Free Marketplace to Rival Third-Party Apps Technology Associated Food Stores Taps GoSpotCheck to Digitalise Field Operations and Merchandising Technology Abbott Unveils AI-Powered 'Libre Assist' at CES 2026 to Predict Glucose Impact

With a rollout extending to all 2,800+ stores nationwide, the coffee chain is aiming to make the Japanese green tea beverage a staple "everyday choice" rather than a niche speciality item. Costa Coffee has announced its January 2026 campaign, launching this Thursday (8th January) with a strategic focus on mainstreaming the matcha category across the UK. With a rollout extending to all 2,800+ stores nationwide , the coffee chain is aiming to make the Japanese green tea beverage a staple "everyday choice" rather than a niche speciality item. The move comes as the "Nation’s Favourite Coffee Shop" seeks to capture the growing wellness-focused demographic in the New Year period. Alongside the beverage innovation, Costa is reinforcing its value proposition with updated bundle deals to drive transaction volume during a traditionally quieter trading month. Category Expansion: Democratizing Matcha While matcha has been a staple in independent cafes and competitor chains for years, Costa’s nationwide rollout represents a significant scaling of the category in the UK. The range includes a Hot Matcha Latte , Iced Matcha Latte , and a Strawberry Coconut Iced Matcha Latte , all fully customizable with syrups and milk alternatives. By placing matcha in every store from "Ayrshire to Abergavenny," Costa is effectively testing the mass-market viability of the ingredient outside of major metropolitan hubs. Nishant Bhatia , Global Food and Beverage Innovation Director, commented: "Costa Coffee’s matcha is designed to be a feel-good ritual, whether you’re discovering matcha for the first time or already love its smooth flavour." Coffee Innovation and Retail CPG In addition to tea innovation, the chain is expanding its coffee menu with the new Spanish Caramelo Latte and the returning Spanish Latte , leveraging the popularity of sweeter, indulgent coffee profiles. On the retail CPG front, Costa is expanding its "at-home" footprint with Instant Barista Creations Iced Latte sachets . Launching in Tesco on January 19, 2026 , and Iceland in February , the range includes Classic and Hazelnut Crème variants, targeting consumers looking to replicate the coffee shop experience at a lower price point. Costa Express machines will also feature exclusive limited-time offerings (LTOs), specifically a Pistachio Latte and Iced Pistachio Latte , driving differentiation for the automated channel. Food Menu: Plant-Based and Healthy Snacking The January food menu leans heavily into functional and plant-based options to align with "Veganuary" and healthy eating trends: Plant-Based: New Onion Bhaji Wrap and Tomato & Basil Soup (positioned as 1 of your 5 a day). Healthy Snacking: Introduction of Fruit & Nut Mix (high fibre) and Dried Mango . Indulgence: Banana & Chocolate Muffin and Orange & Raspberry Victoria Sponge. To maintain footfall amidst cost-of-living pressures, Costa is doubling down on daypart bundle deals: Breakfast: Coffee + Croissant/Toast from £4.99 ; Bap upgrade from £6.49 . Lunch: Coffee + Toastie from £6.49 (with an upsell option for crisps at £1). Afternoon: Coffee + Cake from £5.49 (2pm–5pm). Featured in this news Coffee & Tea Costa Coffee The Newsroom Coffee & Tea Costa Coffee Targets Matcha Trend With New January Menu News January 20, 2026 Flavours & Colours New Products Foodservice Coffee & Tea Related news Soft drinks Cawston Press Enters Flavoured Sparkling Water Category with ‘Clean Label’ Range Coffee & Tea Starbucks Unveils ‘Back to Starbucks’ Growth Strategy and 2028 Financial Framework Coffee & Tea BIGGBY® COFFEE Partners with TWIX® for Winter Menu; Unveils Red Velvet Valentine's Lineup Coffee & Tea Dunkin’ Partners with Megan Thee Stallion to Launch 'Protein Milk' and Functional Winter Menu

UK-based RTD cocktail brand The Drinks Bureau has expanded its portfolio with a new limited-edition variant – the Jam Doughnut Daiquiri – bringing a bakery-inspired twist to its ready-to-serve cocktail range. UK-based RTD cocktail brand The Drinks Bureau has expanded its portfolio with a new limited-edition variant – the Jam Doughnut Daiquiri – bringing a bakery-inspired twist to its ready-to-serve cocktail range. Launching exclusively at Morrisons from 20 October, the new flavour combines white rum, strawberries and lime to deliver a ‘jammy’ sweetness reminiscent of the retailer’s popular jam doughnuts. The launch aligns with consumer demand for nostalgic and indulgent flavour profiles within the growing premium RTD cocktail segment. Innovative packaging The Jam Doughnut Daiquiri is presented in The Drinks Bureau’s signature 200ml ‘Shaker Can’ format, designed to offer a convenient, ready-to-serve cocktail without the need for ice or equipment. At 8% ABV, the format caters to the increasing consumer preference for portable, bar-quality cocktails suited to at-home and on-the-go occasions. Retail partnership and market insight The launch follows strong sales of Morrisons’ jam doughnuts – with over 67 million units consumed last year, equivalent to more than 336 tonnes – underscoring the popularity of sweet, nostalgic flavours among UK consumers. The Drinks Bureau’s partnership with Morrisons strengthens the retailer’s growing premium RTD offering, while highlighting a broader trend of cross-category flavour innovation, as brands look to bridge bakery, confectionery and spirits through creative NPD. Expanding portfolio The Jam Doughnut Daiquiri joins existing Shaker Can variants including Spicy Margarita and Lychee Martini, with all products available at an RRP of £2.50. The limited-edition launch adds momentum to the brand’s broader innovation strategy, which focuses on flavour experimentation and convenience-led premiumisation. Category innovation The Drinks Bureau’s latest release reflects the continued evolution of the RTD cocktail market, which has seen increased consumer interest in premium, experiential flavours paired with on-the-go convenience. By leveraging exclusive retail partnerships and limited-time offerings, the brand aims to create excitement, differentiation and incremental value within the category. The Newsroom Alcohol The Drinks Bureau adds Jam Doughnut Daiquiri to canned cocktail range October 21, 2025 Confectionery Beverage Alcohol Related news Bakery Krispy Kreme Unveils Seasonal Valentine’s Day Doughnut Collection New Products Krispy Kreme Revives 'Chocomania' with Limited-Time Hershey's Glazed Collection Bakery Tim Hortons Celebrates Artemis II Mission with Hyper-Local 'Moonbits' Launch in London, Ontario Bakery Krispy Kreme Targets Football Championship with One-Day-Only 'Team Colour' Dozen

To support the launch, the platform has secured over 80 launch partners, including retail heavyweights Krispy Kreme Doughnuts, FamilyMart, and NewDays Global surplus food marketplace Too Good To Go has announced its official entry into the Asian market, launching operations in Japan today. The move marks the company’s expansion into its 21st country, signalling a major strategic push into the APAC region. The service is initially rolling out in select high-density districts of Tokyo, including Shibuya, Shinjuku, and Meguro . To support the launch, the platform has secured over 80 launch partners , including retail heavyweights Krispy Kreme Doughnuts , FamilyMart , and NewDays , alongside local favourites like bakery Dream On . Localisation: The 'Station Search' Function Recognising the unique commuter culture of Tokyo, Too Good To Go has introduced a market-specific feature for the Japanese app: the Station Search Function . This tool allows users to locate surplus food "Surprise Bags" specifically near train stations, tailoring the user experience to the high-frequency transit lifestyle of the local demographic. This operational tweak is designed to lower the barrier to adoption by integrating food rescue into the daily commute. Strategic Context and Market Alignment Japan represents a significant opportunity for food waste reduction solutions. The country has set aggressive national targets, aiming for a 50% reduction in household waste and a 60% reduction in business waste by 2030 (compared to 2000 baselines). Despite progress, Japan generated over 22 million tons of food waste in 2023, with 4.64 million tons classified as edible food. Too Good To Go positions its marketplace as a practical mechanism to help businesses convert this unsold inventory into revenue while supporting national sustainability goals. Mette Lykke , CEO of Too Good To Go, commented on the significance of the expansion: "Japan represents an incredibly important step in our global journey. With its strong culture of quality, care, and respect for food, we see a natural alignment with our mission to reduce food waste. Food waste is one of the biggest climate challenges of our time, and also one of the most solvable." Hiroto Ooka , Country Director of Too Good To Go Japan, highlighted the cultural resonance of the business model: "We want to see food enjoyed as it was meant to be, on people's tables. This objective is rooted in the Japanese spirit of Sanpo-Yoshi —good for businesses, good for consumers, and good for society—and closely tied to Mottainai , respect for food and resources." The 'Surprise Bag' Model The core operational model remains consistent with global markets. Users reserve "Surprise Bags" via the app for a fraction of the retail price, collecting them during a pre-set window. The contents remain a surprise until pickup, allowing retailers flexibility in managing daily surplus fluctuations. The Newsroom Business & Finance Too Good To Go Enters Asia with Japan Launch; Partners with FamilyMart and Krispy Kreme News January 28, 2026 Fresh Produce Sustainability Business & Finance Retail Foodservice Related news

The new lineup spans extra virgin oils, lentils, heirloom beans, and ancient grains, marking a strategic broadening of the company's global supply chain. SIMPLi , the regenerative organic pantry staples brand, has announced its most significant product expansion to date with the launch of 10 new Regenerative Organic Certified® (ROC) products . The new lineup spans extra virgin oils, lentils, heirloom beans, and ancient grains, marking a strategic broadening of the company's global supply chain. For the first time, SIMPLi is introducing ingredients sourced from the United States, Mexico, Canada, Italy, Kenya, and Ethiopia , moving beyond its initial South American strongholds. This diversification aims to build supply chain resilience while meeting the growing consumer demand for certified regenerative products in the centre-store aisle. Supply Chain Innovation: Domestic and Global Sourcing A key highlight of the expansion is SIMPLi’s entry into North American sourcing. The launch includes Pinto Beans grown in Idaho’s regenerative open fields—the brand's first U.S.-sourced product—and a range of lentils sourced regeneratively from Saskatchewan, Canada . Sarela Herrada , co-founder & co-CEO of SIMPLi, commented on the strategy: "This launch reflects how we think about growth at SIMPLi. Innovation isn't just about new products. It's about building a more resilient food system and making nutrient-dense Regenerative Organic Certified® pantry staples more accessible." Product Breakdown by Category The expansion introduces high-velocity pantry staples designed to disrupt commodity categories with premium, traceable alternatives. Regenerative Organic Certified® Oils: Extra Virgin Avocado Oil: Sourced from Oromia, Ethiopia. Billed as the first ROC avocado oil launched nationwide in the U.S. Pure Avocado Oil: Designed for high-heat cooking. Launching with a 90-day exclusive at Whole Foods Market . Greek & Spanish Extra Virgin Olive Oils: Single-origin oils sourced from Greece (Koroneiki olives) and Spain (Andalucía), respectively. Legumes & Grains: Lentils (Black, Green, Red): Sourced from Canada, bringing ROC standards to a staple plant-based protein category. Pinto Beans: Sourced from Idaho, U.S. Fava Beans: Sourced from the highlands of Apurímac, Peru. Farro: Sourced from Tuscany, Italy, highlighting regenerative practices in traditional European grain production. Quality Assurance and Standards All new SKUs are Regenerative Organic Certified® , a rigorous standard that prioritises soil health, animal welfare, and farmer livelihoods. Additionally, SIMPLi emphasises a stringent testing protocol: products are verified by ISO 17025-accredited third-party labs to be free from over 200 pesticides, herbicides, glyphosate, and heavy metals. Retail Availability The new collection is available immediately at Whole Foods Market stores nationwide, as well as select independent retailers and online. The exclusivity period for the Pure Avocado Oil at Whole Foods signals a continued strong partnership with the natural grocer as a launchpad for regenerative innovation. The Newsroom New Products SIMPLi Launches 10 New Regenerative Organic Certified Products; Enters North American Sourcing News February 9, 2026 Sustainability New Products Ingredients Food Related news New Products Purely Elizabeth Launches Collagen-Infused Granola New Products Nature’s Garden Reimagines Granola as Handheld Snack with 'Clusters' Innovation New Products 16 Handles Debuts Industry-First 'Strawberry Kefir Tart' Soft Serve Nationwide New Products Vievé Expands Beyond Hydration with High-Fibre Protein Bar Range Targeting GLP-1 Users

Food Matters Live returns to London on 3–4 June, taking place at Olympia’s redeveloped International Convention Centre. The event will bring together hundreds of the UK and Ireland's innovators and product developers, technical managers, food innovators, and nutritionists across brands, manufacturers, retailers, QSRs and foodservice, including start-ups and scale-ups. Close Close Food Matters Live London Conferences About Detail Visitors Discussion My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 3 - 4 June 2026 London, UK Organised by: Food Matters Live Visit organisers website Food Matters Live returns to London on 3–4 June, taking place at Olympia’s redeveloped International Convention Centre. The event will bring together hundreds of the UK and Ireland's innovators and product developers, technical managers, food innovators, and nutritionists across brands, manufacturers, retailers, QSRs and foodservice, including start-ups and scale-ups. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

The launch is strategically timed to address escalating concerns within the global beverage industry regarding the stability and ethics of sourcing acacia gum from the conflict-ridden Sudan region. Fiberstar, Inc. , a leader in citrus fibre technologies, has announced the launch of Citri-Fi® Pro , an all-natural alternative to acacia gum (gum arabic). The launch is strategically timed to address escalating concerns within the global beverage industry regarding the stability and ethics of sourcing acacia gum from the conflict-ridden Sudan region. For decades, acacia gum has been a critical emulsifier in beverage formulations. However, geopolitical instability and humanitarian crises in Sudan—the world's primary exporter—have forced manufacturers to seek reliable substitutes to secure their supply chains against disruption. Addressing Regulatory and Ethical Pressures The move comes as multinational corporations face tighter scrutiny regarding their upstream supply chains. John Haen , President and CEO of Fiberstar, Inc., highlighted the impact of pending regulations such as the proposed EU Corporate Sustainability Due Diligence Directive (CSDDD) . "Directives such as the proposed EU CSDDD would mandate large companies to identify and mitigate human rights and environmental risks across their global operations and supply chains," Haen stated. "This, in the end, will affect their ability to source acacia gum from war zones in the future." Technical Specifications and Cost Savings Citri-Fi® Pro is engineered to replace up to 75% of acacia gum or modified food starch in beverage applications. Beyond risk mitigation, Fiberstar positions the ingredient as a cost-effective solution, offering significant "cost-in-use savings" compared to the increasingly volatile acacia market. Key Product Attributes: Functionality: Creates stable emulsions comparable to traditional gums. Clean Labelling: Can be labelled as citrus fibre , dried citrus pulp , or citrus flour , resonating with natural beverage markets. Dietary Claims: Allergen-free and Gluten-free. Sourcing: Naturally derived and backed by a transparent, stable supply chain. Market Context This innovation provides beverage brands with a "reliable path" to maintain product quality while meeting clean-label and sustainability goals. By shifting to a citrus-based alternative, manufacturers can decouple their production from the geopolitical risks associated with the Sahel region, ensuring a consistent supply of emulsifying agents. The Newsroom Ingredients Fiberstar Debuts Citri-Fi® Pro to Mitigate Acacia Gum Supply Risks News February 6, 2026 Flavours & Colours Health & Nutrition New Solutions Ingredients Related news Safety & Quality Thermo Fisher and CCEP present ‘industry-first’ rapid beverage spoilage detection solution

The move comes as the functional beverage sector prepares for a critical phase of regulatory maturation and mainstream retail adoption. Iconic Tonics has announced the formation of a strategic Advisory Board, recruiting a cadre of veteran executives from Diageo, PepsiCo, and Target to guide the company’s expansion. The move comes as the functional beverage sector prepares for a critical phase of regulatory maturation and mainstream retail adoption. The company, which is building a "culturally driven" platform spanning non-alcoholic, botanical, adaptogenic, and cannabinoid-adjacent beverages, is positioning itself for longevity. This governance structure is designed to pair brand culture with the operational rigour required to navigate complex supply chains and compliance frameworks. Navigating the 'Post-Hype' Regulatory Landscape The appointment of the board coincides with a pivotal moment for the industry. With federal regulations regarding hemp-derived THC products potentially taking effect in November 2026 (with legislative efforts possibly extending to late 2028), the sector is shifting from a "hype cycle" to a phase defined by compliance and execution. Recent category investments by major retailers such as Sprouts, Circle K, and Target signal that functional and THC-adjacent beverages are becoming permanent fixtures in the national assortment. Iconic Tonics aims to leverage its new advisors to capitalise on this durability. Evan Eneman , Co-Founder & CEO of Iconic Tonics, stated: "Our focus is on building this platform for longevity and scale. That means learning from people who have navigated everything from early-stage brand building to global beverage operations. We build brands from the culture out, and having advisors who understand how to protect that culture while building real infrastructure is critical." The Advisory Board: over 100 Years of Combined Experience The newly formed board brings deep cross-functional expertise across commercial strategy, M&A, and national distribution. Key Appointments Include: Mark Federighi: A seasoned executive with tenure at Gallo, Diageo, PepsiCo, and Stoli Group . Federighi brings deep expertise in national distribution and scaling premium portfolios. Mike Percic: A former Target executive instrumental in building the retailer's beverage and alcohol categories, offering critical insight into mass-market merchandising strategies. Danny Saltzman: An operator and investor with a background at Moët Hennessy, Diageo, and Brown-Forman , currently advising high-growth brands like The Long Drink and Poppi . Michelle Ivey: Known for scaling Ilegal Mezcal through to its acquisition by Bacardi, bringing a track record in building culturally resonant premium spirits brands. Ruchi Desai: Co-founder of EIGHT Brewing Co. (with Troy Aikman) and leader at Rising Tide Ventures, specialising in "zero-to-one" brand building. Strategic Outlook The board’s immediate remit will be to refine Iconic Tonics' go-to-market approach and strengthen strategic partnerships. As the functional beverage category expands beyond single ingredients into broader "feel" occasions, the board will ensure the company scales responsibly while maintaining the distinct cultural identity of its portfolio brands. The Newsroom Beverage Iconic Tonics Assembles Heavyweight Advisory Board to Navigate Functional Beverage Regulation News February 10, 2026 People Business & Finance Beverage Related news Soft drinks Coca-Cola Expands Cherry Portfolio with 'Nostalgic' Innovation Strategy Soft drinks Waterloo Sparkling Water Launches New Flavours with Winter Games Campaign Beverage Spindrift Becomes First Beverage Brand to Secure Non-Ultraprocessed (Non-UPF) Verification New Products Cizzle Brands Expands CWENCH Hydration with USA Hockey and Nathan MacKinnon Collaborations

The facility, which initiated material feeding on 31 August 2025, marks a substantial expansion of Angel Yeast’s end-to-end production capabilities — from R&D to large-scale manufacturing. Angel Yeast, a global provider of yeast and fermentation solutions, has begun trial production at its new 8,500-ton speciality yeast facility located in the Baiyang Biotechnology Park in the Yichang High-tech Zone of Hubei, China. The facility, which initiated material feeding on 31 August 2025, marks a substantial expansion of Angel Yeast’s end-to-end production capabilities — from R&D to large-scale manufacturing. Designed to meet rising demand for high-value yeast-derived ingredients, the site will support sectors including craft brewing, wine, and bioenergy. By scaling supply, Angel Yeast aims to strengthen the biomanufacturing value chain and improve yield and consistency for producers. Qin Benguo, assistant director of speciality yeast production, noted that the facility follows strict microbiological standards to ensure a contamination-free environment — critical for premium yeast production. Features include filtered air systems in pressurised feeding tanks, precise nutrient control and a fully automated production line covering feeding, fermentation, packaging and storage. Angel Yeast’s speciality yeast portfolio targets applications beyond conventional baker’s yeast, supplying brewers and bioenergy producers with ingredients that improve process stability and flavour consistency, supporting innovation in high-value categories. Alongside the new plant, Angel Yeast has launched its Brewing Functional Microorganism Pilot Test Platform, enabling breweries to bridge the gap between lab research and industrial-scale validation. The platform simulates real brewery conditions, offering controlled, reliable data for faster and more accurate R&D. Luo Xinjie, director of brewing technical support, said: “Equipped with real-time monitoring systems, the platform allows us to track microbial dynamics and flavour compound evolution in a controlled, factory-like setting.” The combined launch strengthens Angel Yeast’s position in global biomanufacturing and is expected to boost innovation in brewing, bioenergy and other fermentation-driven industries. The company’s specialised solutions have already achieved notable success in the baijiu sector, improving yields and enabling precise flavour control. Featured in this news Ingredients Angel Yeast The Newsroom Facilities Angel Yeast opens 8,500-ton speciality yeast facility and brewing microbial pilot platform News December 2, 2025 Facilities Manufacturing Ingredients Related news Facilities M2 Ingredients Opens 'Centre of Innovation' to Solve Mushroom Formulation Challenges Facilities Arla Foods and XPO Logistics to Centralise UK Chilled Network with New Northamptonshire CDC Business & Finance Alpenrose to Cease Production at Clackamas Facility in Operational Consolidation Facilities Danish Crown Expands Domestic Production with New Deboning Facility in Vejen

As the line between summer and autumn continues to blur, new data from DoorDash suggests that consumers are no longer waiting for the calendar—or major coffee chains—to dictate the start of "cosy season." Go Coffee & Tea DoorDash Report: "Summerween" Pushes Fall Demand to July, Pecan Emerging as 2025’s Breakout Flavour As the line between summer and autumn continues to blur, new data from DoorDash suggests that consumers are no longer waiting for the calendar—or major coffee chains—to dictate the start of "cosy season." The on-demand delivery platform’s latest report, Falling for Fall Flavours , highlights a significant shift in consumer purchasing behaviour, characterised by "Comfort Rushing" and a surprise contender challenging the Pumpkin Spice Latte (PSL) hegemony. Overview Report Opportunities Suppliers Related News Overview Content Opportunities Suppliers Latest news

PepsiCo, via UK bottling partner Carlsberg Britvic, has unveiled a limited-edition Pepsi Max Gingerbread flavour, expanding its Zero Sugar portfolio in time for the festive trading period. The seasonal SKU is available now exclusively through Tesco stores nationwide. PepsiCo, via UK bottling partner Carlsberg Britvic, has unveiled a limited-edition Pepsi Max Gingerbread flavour , expanding its Zero Sugar portfolio in time for the festive trading period. The seasonal SKU is available now exclusively through Tesco stores nationwide. The innovation blends classic cola with ginger, cinnamon, and vanilla notes—flavours closely associated with holiday consumption moments. Positioned to capitalise on consumer demand for indulgent yet low-sugar soft drink options, the launch also aligns with broader seasonal and nostalgia-driven trends gaining traction in the carbonates category. Available in multiple pack formats—including 500ml (RRP £2.15), 600ml (RRP £2.25), 2L (RRP £3.75), and 8x330ml multipacks (RRP £6.89)—the product has been developed to meet varied shopper missions, from top-up and impulse buys to larger take-home and sharing occasions. According to Carlsberg Britvic, the launch reflects continued investment in flavour-led innovation within the sugar-free cola segment, and aims to drive incremental sales during Q4—a key period for soft drinks, as consumers increasingly seek affordable, festive treats. This latest flavour extension underscores PepsiCo’s strategic push to grow market share in the zero-sugar space while reinforcing brand relevance through seasonal, limited-time offerings. The Newsroom Soft drinks PepsiCo Launches Limited-Edition Gingerbread Zero Sugar Cola for UK Holiday Season News October 14, 2025 New Products Beverage Soft drinks Related news Legal Coca-Cola Launches Legal Action Against Vue Cinemas Following Pepsi Switch Soft drinks Pepsi and 7UP Partner with Disney for 'Zootopia 2' Zero Sugar Campaign in China Snacking PepsiCo unveils festive crisp line-up featuring Doritos Gingerbread flavour Marketing PepsiCo Unveils Major Corporate Rebrand After 25 Years

The new line is engineered to deliver a robust macronutrient profile suitable for active lifestyles. Each serving is packed with 20g of protein. The new line is engineered to deliver a robust macronutrient profile suitable for active lifestyles. Each serving is packed with 20g of protein , achieved through a complex grain and seed matrix that includes 100% whole grain oats, chia, flax, and quinoa . Key Technical Specifications: Protein: 20g per pouch. Sugar: Formulated with less than 10g of sugar per serving. Fibre: Rated as a "great source" of fibre. Preparation: Designed for cold preparation; users add their preferred milk to a resealable container and chill overnight. Flavour Innovation and Exclusives The rollout features a mix of indulgent and fruit-forward profiles, including a strategic retailer exclusive. National Core Flavours: 🍁🥜 Maple Pecan 🍫🧂 Dark Chocolate Sea Salt 🍪🧈 Cookie Butter Retailer Exclusive: 🍑 Peach: This flavour is currently available exclusively at Walmart . Future Roadmap: The brand has confirmed that a Honey Oat & Almond variant will follow later in the year, alongside a wider national expansion for the Peach flavour. Sustainability: 4ocean Partnership In a move to mitigate packaging impact, Kodiak has extended its partnership with ocean cleanup organisation 4ocean . The Overnight Oats pouches are 4ocean Plastic Neutral Certified . This certification ensures that for every pound of plastic used in the product's packaging, 4ocean will remove an equivalent weight of plastic from oceans, rivers, and coastlines. Sonali Dalvi , VP and Head of R&D at Kodiak, commented on the category entry: "We are so thrilled to expand into the Overnight Oats category as demand continues to grow for functional, convenient, and better-for-you breakfast options. At Kodiak, we're committed to fuelling mornings in a way that feels authentic to who we are, using wholesome, real ingredients to create protein-packed products designed to power any adventure." Commercial Availability The initial three core flavours are available now online and at major US retailers including Walmart , Target , and Kroger . Format: Single-serving pouches. Pricing: Suggested Retail Price (SRP) of $3.79 . E-Commerce: A 12-count variety pack is scheduled to launch on Amazon in February. The Newsroom New Products Kodiak Enters Overnight Oats Category with High-Protein Line and Plastic Neutral Packaging News January 20, 2026 Sustainability New Products Food Related news New Products General Mills Expands GHOST® Partnership with Protein-Fortified Legacy Cereals New Products Nestlé Cereals Expands Shredded Wheat Portfolio with ‘Raisin Wheats’ for Fibre February New Products Magic Spoon Expands Breakfast Portfolio with 'Protein Pastries' and Marshmallow Cereal Innovation New Products WK Kellogg Expands Froot Loops Portfolio with New Cocoa Loops Cereal