Kodiak Enters Overnight Oats Category with High-Protein Line and Plastic Neutral Packaging

The new line is engineered to deliver a robust macronutrient profile suitable for active lifestyles. Each serving is packed with 20g of protein, achieved through a complex grain and seed matrix that includes 100% whole grain oats, chia, flax, and quinoa.

Key Technical Specifications:

Protein: 20g per pouch.
Sugar: Formulated with less than 10g of sugar per serving.
Fibre: Rated as a "great source" of fibre.
Preparation: Designed for cold preparation; users add their preferred milk to a resealable container and chill overnight.

Flavour Innovation and Exclusives

The rollout features a mix of indulgent and fruit-forward profiles, including a strategic retailer exclusive.

National Core Flavours:

🍁🥜 Maple Pecan

🍫🧂 Dark Chocolate Sea Salt

🍪🧈 Cookie Butter

Retailer Exclusive:

🍑 Peach: This flavour is currently available exclusively at Walmart.

Future Roadmap: The brand has confirmed that a Honey Oat & Almond variant will follow later in the year, alongside a wider national expansion for the Peach flavour.

Sustainability: 4ocean Partnership

In a move to mitigate packaging impact, Kodiak has extended its partnership with ocean cleanup organisation 4ocean. The Overnight Oats pouches are 4ocean Plastic Neutral Certified.

This certification ensures that for every pound of plastic used in the product's packaging, 4ocean will remove an equivalent weight of plastic from oceans, rivers, and coastlines.

Sonali Dalvi, VP and Head of R&D at Kodiak, commented on the category entry:

"We are so thrilled to expand into the Overnight Oats category as demand continues to grow for functional, convenient, and better-for-you breakfast options. At Kodiak, we're committed to fuelling mornings in a way that feels authentic to who we are, using wholesome, real ingredients to create protein-packed products designed to power any adventure."

Commercial Availability

The initial three core flavours are available now online and at major US retailers including Walmart, Target, and Kroger.

Format: Single-serving pouches.
Pricing: Suggested Retail Price (SRP) of $3.79.
E-Commerce: A 12-count variety pack is scheduled to launch on Amazon in February.