Rise Baking Company has announced a major 115,000-square-foot expansion of its manufacturing facility in Pleasant View, Utah. The project is a central component of a broader strategic initiative to optimise the company’s North American manufacturing network and align production capacity with shifting customer demand across multiple categories, specifically targeting growth in pie production.
Network Optimisation and Strategic Consolidation
The expansion represents a significant shift in Rise Baking Company’s operational footprint. By concentrating additional production in Utah, the company aims to create a more efficient manufacturing network. However, this optimization includes the consolidation of existing assets, leading to the scheduled closure of the company’s facility in Kent, Washington, in the coming months.
Mark McNeil, CEO of Rise Baking Company, stated that the investment in Pleasant View is about "building a smarter, more efficient manufacturing network." He noted that the move optimises the current pie production footprint while creating the necessary capacity to support long-term growth and consistent quality for their B2B clients.
Economic Impact and Facility Upgrades
The project is expected to have a substantial impact on the local economy in Weber County, Utah. The expanded facility is projected to create approximately 170 new jobs upon completion, scheduled for 2026.
The expansion will nearly double the size of the existing 142,000-square-foot site, which has been operational since 1994. Beyond increasing square footage, the expansion includes significant infrastructure and sustainability upgrades, such as:
Advanced wastewater management systems.
Energy-saving efficiencies are designed to lower the facility's environmental footprint.
Enhanced production lines for cookies, icings, and signature buttercreams.
Serving the In-Store Bakery and Foodservice Segments
Rise Baking Company remains a critical supplier for in-store bakeries (ISB) and the foodservice industry. Their portfolio—spanning cakes, cookies, muffins, icings, and pies—serves national grocery chains, convenience stores, quick-service restaurants (QSRs), and mass merchandisers.
This capacity increase is a response to the growing demand for labour-saving solutions in the bakery sector, where pre-made, high-quality products allow retailers to maintain premium offerings despite ongoing labour challenges in the back-of-house.
Transition Support
Regarding the closure of the Kent, Washington, facility, the company has committed to supporting affected personnel. Rise Baking Company announced that it will provide severance and retention packages based on years of service, alongside opportunities for employees to relocate or apply for other roles within the organisation’s national network.
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