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Better-for-you brand Catalina Snacks has announced the nationwide launch of its new Snack Size Multipacks, translating its best-selling product lines into single-serve formats.
The product rollout is paired with the upcoming debut of the company's national marketing campaign, designed to capture the growing consumer demand for functional, convenient nutrition that aligns with modern eating habits and active daily routines.
Snacking and Nutrition
The expansion of the brand's packaging configurations comes as the lines between traditional meals and snacks continue to blur, with consumers increasingly relying on snacks to sustain energy throughout the day.
To address these shifting purchasing patterns, Catalina Snacks has formulated its product range to deliver complete nutrition, focusing on high protein and dietary fibre content with lower sugar values. The portfolio is positioned to meet the nutritional requirements of health-conscious consumers, including those following high-protein eating habits and GLP-1-related nutrition plans.
By offering smaller, portion-controlled packaging, the manufacturer provides retail channels with a versatile option to capture transactional growth in both the cereal and savoury snack aisles.
Portfolio and Formulations
The new Snack Size Multipacks package the brand’s signature Protein Cereal and Protein Snack Mix formulations into individually wrapped, single-serve pouches.
The cereal range is sold in boxes containing six individual pouches, with each serving delivering 11 grams of protein, a high source of fibre, and zero grams of sugar. The certified formulations are launching with two distinct sweet flavour profiles:
🍞 Cinnamon Toast – A warm, cinnamon-spiced protein cereal.
🍓 Fruity – A sweet, fruit-forward classic cereal variant.
For consumers seeking savoury profiles, the Snack Mix range is sold in boxes containing five individual pouches. The formulation combines the brand's protein cereal with protein-dense pretzels and nuts, delivering 10 grams of protein and a source of dietary fibre per serving.
The initial savoury lineup includes two distinct configurations:
🧂 Traditional – A classic, savoury-seasoned cereal and nut mix.
🧀 Cheddar – A cheese-infused savoury protein snack mix.
The convenience-driven formats are engineered to fit into travel, workplace, and on-the-go routines, eliminating portioning steps for the consumer.
National Snacking Campaign
To support the physical retail launch and drive consumer brand awareness, Catalina Snacks is deploying its new national marketing campaign, titled "Snack Like It Matters".
Scheduled to launch on 6 July 2026, the digital-first campaign will focus on the role of nutrition in modern snacking behaviours. The creative assets will be distributed across multiple digital networks, including connected TV (CTV), streaming video, YouTube, Meta, and TikTok.
According to Sam Martin, Chief Revenue & Marketing Officer at Catalina Snacks, the campaign is grounded in the insight that consumers are increasingly looking for foods that provide clear functional benefits without requiring a compromise on taste. He noted that the new single-serve multipacks are designed to deliver on these expectations by providing immediate, portable access to the brand's protein-packed offerings.
By combining the launch of the physical multipacks with a coordinated digital media push, the brand intends to increase everyday consumer touchpoints, driving repeat purchase frequency and supporting grocery partners during peak summer trading.
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