C4 Energy has officially expanded its portfolio into the concentrated energy shot category with the launch of C4 Performance Energy Shots. This strategic move introduces a compact, portable format designed to deliver the brand's signature performance benefits in a smaller volume.
The launch represents C4’s first significant product format innovation since the brand’s inception, targeting consumers seeking rapid delivery systems for caffeine without the volume of a traditional carbonated can.
Formulation and Certification
The new shots are engineered to function as both a pre-workout supplement and a convenient lifestyle energy boost. The formulation maintains the brand's focus on performance ingredients while eliminating sugar.
Technical Specifications:
Caffeine Content: 200 mg per bottle.
Performance Ingredients: Includes CarnoSyn Beta-Alanine for muscular endurance.
Nutritional Profile: Zero sugar.
Safety: The product is NSF Certified for Sport, ensuring it is free from banned substances—a critical designation for competitive athletes.
The range debuts with three distinct flavour profiles, leveraging established brand equity and partnerships:
🧊💣 Frozen Bombsicle
🥊🥤 Hawaiian Punch Fruit Juicy Red
🍇🍦 Popsicle Grape
According to the company, the development of the shot format is a direct response to consumer demand for portability. The product targets two core demographics: gym-goers looking for a smaller pre-workout dose that doesn't cause bloating, and general consumers seeking a quick, on-the-go energy boost.
The C4 Performance Energy Shots are currently available for purchase via the brand's direct-to-consumer website and through Amazon.
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