The Mushroom Council has announced a high-profile strategic partnership for its 2026 marketing roadmap, appointing chef, entrepreneur, and Emmy Award-winning producer Matty Matheson as its lead spokesperson. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom The Mushroom Council has announced a high-profile strategic partnership for its 2026 marketing roadmap, appointing chef, entrepreneur, and Emmy Award-winning producer Matty Matheson as its lead spokesperson. The campaign, titled "It's Not Magic. It's Mushrooms," is designed to demystify the ingredient for younger demographics. By leveraging Matheson’s "boisterous" and practical culinary style, the Council aims to increase cooking frequency among Gen Z and Millennial audiences who prioritise flavour, convenience, and functionality over complex technique. Practicality and Flavour The initiative moves away from high-concept gastronomy to focus on accessibility. Through high-impact advertisements and influencer storytelling, the campaign positions mushrooms as a "no-fuss" ingredient capable of elevating everyday staples. Amy Wood , President of the Mushroom Council, explained the selection of Matheson: "Matty doesn't overcomplicate food, and neither do mushrooms. His no-nonsense style mirrors the way people actually cook at home. Together, we're showing that mushrooms aren't a trend, but an easy, everyday ingredient that brings big flavour, fits seamlessly into real life and offers functional benefits about which people care." Culinary Content and Recipe Rollout Central to the campaign is a series of original recipes developed by Matheson, featured on episodes of his YouTube show "Cookin' Somethin'." The content calendar includes: 🍿🍄 Matty's Crunchy Popcorn Mushrooms: A bite-sized, golden fried snack designed to be "totally addictive." (Live Now) 🍜🌶️ Matty's Spicy Mushroom Noodles: A spicy, umami-rich dish focused on heat and depth. (Launches 22 February 2026) 🌯🧀 Matty's Cheesy Mushroom Breakfast Burrito: Featuring chili-spiked mushrooms, cheesy beans, and runny eggs. (Launches 8 March 2026) Matty Matheson commented on the versatility of the ingredient: "Mushrooms are one of those ingredients that add magic to every dish they're in. They have a simple way of taking meals to the next level without asking you to learn fancy techniques. You throw them in, the dish gets better and you keep moving. There are no tricks and no fuss, just great flavour." Marketing Mushroom Council Taps Chef Matty Matheson for 2026 Campaign Targeting Gen Z and Millennials News January 28, 2026 New Products Lunchables Scales Into Social Snacking with Snackables 'Designed to Split' Launch New Products Fan Foods and Poppowls Launch Licensed Disney and Marvel Snacks New Products My/Mochi Scales Portfolio with New Nostalgic Cotton Candy Flavour Snacking Barcel USA Launches Mi Tierra Tortilla Strips Brand Snacking Marketing Food Related news

The launch employs a hyper-localised go-to-market strategy, debuting exclusively in New Orleans to coincide with the official start of the Carnival season. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Energy Drinks Monster Beverage Corp The Newsroom Monster Energy has announced the latest addition to its juice-based energy portfolio, unveiling Juice Monster Voodoo Grape . The launch employs a hyper-localised go-to-market strategy, debuting exclusively in New Orleans to coincide with the official start of the Carnival season. The new SKU blends the brand's proprietary energy matrix with natural fruit juice, tapping into the "energy + juice" hybrid category that continues to drive volume for the beverage giant. Regional Exclusivity Strategy In a move designed to build grassroots momentum, Monster has granted New Orleans stores a significant head start on the national rollout. Residents of Louisiana's cultural hub will receive the product more than a month ahead of the rest of the country. The launch timing (7 January) aligns with the start of Carnival, leveraging the city's "Voodoo" cultural heritage which directly inspired the product's name and packaging artwork. To support this regional exclusivity, the brand has activated a "Voodoo Grape fleet" for sampling and visibility throughout the city. NOLA Retail Partners: The product is available immediately in local convenience channels, including AMPM, Kwik Trip, Maverik, RaceTrac, and Wawa. Flavour Profile: The Grape Revival Voodoo Grape is positioned to capitalise on a resurgence of nostalgic flavour profiles. The formulation offers a "smooth, sweet, purple punch" that aims to elevate the classic grape soda taste with a functional energy benefit and real sugar content. Dan McHugh , Monster Energy Global CMO, commented on the flavour trend: "Grape is a flavour people are rediscovering, and it's making a huge comeback. Juice Monster Voodoo Grape leans into that nostalgia but elevates it with natural juice, smooth energy, and a taste that keeps you coming back. It's fun, it's flavorful, and it's unmistakably Monster." Portfolio Integration and National Rollout The new flavour joins the established Juice Monster family, sitting alongside top-performing SKUs such as Mango Loco, Bad Apple, and Pipeline Punch. Following the exclusive New Orleans window, the product is scheduled for a nationwide United States rollout. Retailers across the country will begin stocking Voodoo Grape in coolers and on shelves starting 9 February . Energy Drinks Monster Energy Summons 'Voodoo Grape' with Exclusive New Orleans Carnival Launch News January 7, 2026 Energy Drinks STORM Launches Premium Wellness Energy Drink Energy Drinks Little Caesars and Mountain Dew Partner for Mango Rush Return New Products Dutch Bros Enters Plant-Based Energy Sector With Myst Refresher Launch Energy Drinks Celsius Launches Electric Vibe Soccer-Inspired Tropical Flavour Energy Drinks New Products Beverage Soft drinks Related news

Saltwell Group has opened a state-of-the-art production facility in Santiago, Chile, significantly increasing its global capacity for naturally low-sodium salt to help food manufacturers meet mounting regulatory pressures for sodium reduction. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Saltwell Group, the Sweden-based owner and producer of Saltwell® naturally lower-sodium salt, has announced the opening of a new production facility in Santiago, Chile. The state-of-the-art site is designed to meet the escalating global demand from food manufacturers who are facing intense pressure from consumers and health regulators to reduce sodium levels in commercial formulations. The new facility provides a significant capacity upgrade and represents a major strategic milestone in the company's efforts to scale its clean-label sodium reduction solutions. Supply Chain Optimisation and Relocation The decision to open the Santiago facility is deeply tied to supply chain resilience and sustainability. The site is located in close proximity to the Atacama salt flats, the primary source of the company's raw hypersaline water resources. By processing the salt closer to its origin and near Chile’s key trading ports, Saltwell Group is establishing a more robust and sustainable global logistics network. This localisation significantly reduces the distance raw materials must travel prior to processing, lowering the overall carbon footprint of the production cycle. As a result of this expansion, the majority of Saltwell's bulk production will transition to Chile. The company’s existing facility in Cyprus will remain operational, shifting its strategic focus toward the production of speciality lines and serving as a contingency hub to ensure uninterrupted global supply. Technical Profile and Functional Performance Saltwell® is positioned as a premium, clean-label alternative to standard salt and synthetic sodium replacers. The product is highly valued in the B2B ingredients sector because it functions as a 1-to-1 replacement, bypassing the need for complex reformulation or the addition of bitter-masking agents typically required when using artificial potassium chloride. Key technical attributes of the ingredient include: Sodium Reduction 🧂 Naturally contains 35% less sodium than standard commercial salt. Natural Extraction ☀️ Obtained through traditional solar-evaporation processes using the unique mineral composition of the Atacama salt flats. Functional Parity 🥨 Delivers comparable taste, texture, and structural functionality across a wide range of bakery, meat, and snack applications. Anders Hansson, CEO of Saltwell Group, noted that the new Chilean plant represents a major strategic investment for the business. Hansson stated that with this expanded capacity and the proven technical performance of the ingredient, the company is well-positioned to help global food manufacturers deliver healthier, great-tasting products that align with shifting consumer expectations. As global health organisations and regional governments continue to implement stricter targets around dietary sodium intake, consumer packaged goods (CPG) brands are actively seeking natural reformulation tools. The expansion of Saltwell's production infrastructure ensures a highly scalable, sustainable supply of functional salt, enabling manufacturers to improve public health outcomes without compromising on product quality or sensory appeal. Facilities Saltwell Group Opens New Production Facility in Chile to Scale Low Sodium Salt Eddie Sanders April 16, 2026 Facilities IFF Opens Vanilla Innovation Centre in Madagascar Facilities Sucro Can and HOPA Ports Open $135 Million Sugar Refinery in Hamilton Facilities Del Monte Foods Reaffirms Pittsburgh as Central Operational Hub Facilities CSI Scales North American Manufacturing with Acquisition of Two Amcor Facilities Facilities Business & Finance Ingredients Related news

The project is designed to increase production capacity and product diversity in response to rising market demand for protein. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Tyson Foods has announced a capital investment of nearly $23.5 million to expand and modernise its processing facility in Henderson County, Kentucky. The project is designed to increase production capacity and product diversity in response to rising market demand for protein. Crucially, the investment is structured to support the retention of the site's workforce, securing over 1,100 jobs at the Robards facility. Operational Upgrades and Timeline The modernisation project will involve significant upgrades to the current infrastructure, including the installation of new processing equipment. Tyson Foods has confirmed that work on the expansion is scheduled to commence later this year, with a targeted completion date of Spring 2026 . Government Incentives and Economic Impact To support the initiative, the Kentucky Economic Development Finance Authority (KEDFA) has preliminarily approved an incentive agreement under the Kentucky Reinvestment Act (KRA) program. Tax Incentives: The agreement creates eligibility for up to $3 million in tax incentives. Performance Metrics: These incentives are performance-based, contingent on the company’s investment of $23.5 million and maintaining a 90% job retention rate at the Henderson County facility. Strategic Commentary Governor Andy Beshear highlighted the company's long-standing presence in the region: "Tyson Foods has successfully done business in Kentucky for over 30 years and is positioned for even more growth in the future with this expansion and modernization. I’m excited to see Tyson Foods continue to grow and thrive in Henderson County." Jonathan Shell , Commissioner of Agriculture, emphasised the stability the investment brings to the local supply chain: "Kentucky’s food and agriculture sector continues to thrive, and Tyson Foods’ investment is another clear sign of that strength. For more than 30 years, Tyson has been a valued partner to our farmers and our communities. This expansion not only supports over 1,100 Kentuckians – it shows real confidence in the future of Kentucky agriculture and our workforce." Facilities Tyson Foods Commits $23.5m to Modernise Kentucky Poultry Facility and Secure 1,100 Jobs December 26, 2025 Foodservice DPC Dash Accelerates Domino’s Pizza China Expansion with Record Store Growth Business & Finance El Latino Partners with Apex Capital to Drive National Expansion Water Coca-Cola Targets Water Security in Tanzania with $1.94M Investment Technology Branca International invests in ALTR to scale molecular beverage technology People Facilities Business & Finance Meat & Seafood Related news

As the food and beverage industry heads into 2026, consumer behaviour is being reshaped by a convergence of tighter household budgets, a relentless focus on high-protein nutrition, and heightened scrutiny of ingredient labels. Report PS Seasoning Forecasts 'Protein-First' Diets and 'Newstalgia' to Define the 2026 Flavour Landscape In its annual forecast released today, PS Seasoning —a global leader in flavour innovation—outlines the key trends expected to dominate the culinary landscape in the year ahead. Drawing on extensive R&D testing involving over 1,200 new flavour concepts developed in 2025, the report identifies how shifts in cooking habits are directly influencing demand for seasonings and sauces. December 31, 2025 Go Overview Report Opportunities Suppliers Related News As the food and beverage industry heads into 2026, consumer behaviour is being reshaped by a convergence of tighter household budgets, a relentless focus on high-protein nutrition, and heightened scrutiny of ingredient labels. Yash Burgula , Director of R&D at PS Seasoning, summarised the prevailing consumer sentiment: "Consumers aren't just chasing new flavours—they're looking for solutions that make cooking easier, healthier, and more exciting. The trends we're forecasting reflect what we're seeing in our Culinary Innovation Centre—and what both consumers and manufacturers are seeking as we head into 2026." Here are the six pivotal trends PS Seasoning predicts will shape the market in 2026. 1. The Evolution of 'Protein-First' Eating High-protein diets have graduated from a niche fitness trend to a mainstream dietary fundamental. According to the report, more than 70% of consumers are now actively seeking ways to add protein across all meals and snacks. This shift has birthed the "Protein-First" eating philosophy. Consumers are increasingly selecting their protein source first—whether poultry, beef, pork, wild game, or plant-based options—and building the rest of the meal around it. Crucially, as protein-forward snacks like meat sticks become dietary staples rather than occasional treats, brands are under pressure to prevent flavour fatigue. PS Seasoning notes that bold, unexpected profiles are essential to sustaining this habit. Expect to see everyday snack sticks elevated with globally influenced street-food flavours and complex, layered smoke-and-spice blends that make the format feel craveable and differentiated. 2. The Resurgence of DIY & Home Meat Processing Ongoing economic pressures and rising meat prices are driving a return to frugality and self-sufficiency in the kitchen. With 81% of consumers now cooking more than half their meals at home, there is a renewed interest in bulk buying and home meat processing. This environment is fuelling growth in DIY categories such as homemade snack sticks, sausages, brats, and jerky—practical, value-driven ways to stretch protein budgets. To support this, consumers are gravitating towards easy-to-use kits and multi-purpose blends that simplify the process. Flavour-wise, this DIY movement is moving beyond basic seasonings. The forecast highlights demand for: Sweet-Heat Combinations: A perennial favourite offering complex palatability. Smokehouse Profiles: Wood-fired flavours that mimic professional BBQ. Playful 'Newstalgia': Novelty flavours like root beer. Elevated Classics: Herb-forward blends rooted in traditional curing techniques. 3. The 'Clean Label' Imperative Wellness is now deeply embedded in everyday purchasing decisions, leading shoppers to scrutinise what is in their food as much as how it tastes. Nearly 60% of consumers report reading ingredient labels more closely than they did in previous years. This heightened awareness is driving a mandate for cleaner labels. Shoppers are demanding formulations with lower sugar, fewer preservatives, and zero artificial colours or flavours. Claims such as gluten-free and organic are becoming baseline expectations rather than premium differentiators. Consequently, 2026 will see a surge in seasoning blends that feel "lighter" and more purposeful—delivering robust flavour without unnecessary chemical complexity. 4. Global Exploration via Familiar Formats While consumers crave adventure, they prefer it in accessible formats. The trend of "Global + Familiar" sees exotic flavour cues applied to everyday cooking methods, empowering home cooks to explore new cuisines without mastering complex techniques. PS Seasoning predicts broad appeal for approachable mashups, including: Gochugaru-inspired BBQ: Merging Korean spice with American barbecue traditions. Indian-inspired Curry Seasonings: Adapted for general protein application. Birria-style Flavours: Street-food profiles translated for home kitchens. Global Grilling Blends: International spice rubs designed for the backyard grill. 5. Comfort Meets 'Newstalgia' Nostalgia remains a powerful emotional driver, but the 2026 consumer wants it with a modern edge. "Newstalgic" blends offer the emotional reassurance of comfort food while delivering contemporary flavour appeal. Key profiles in this space include pesto-driven seasonings, buttery umami-rich blends, and imaginative reinterpretations of regional classics that bridge the gap between the past and the present. 6. Swicy & Heat 2.0 The "Swicy" (sweet + spicy) trend remains one of the category's strongest performers, but it is evolving. For 2026, heat will become more sophisticated. Expect to see "Heat 2.0"—layered, visually expressive spice profiles that balance heat with savoury, smoky, and umami elements. The report specifically highlights select chili and fruit pairings designed to appeal to both dedicated heat seekers and more cautious tasters looking for complexity rather than just burn. The Role of AI in Flavour Innovation Beyond specific flavour profiles, PS Seasoning is modernising how these trends are identified. The company is integrating AI-assisted research and flavour ideation tools into its R&D process to accelerate development. "AI doesn't replace the craft of flavour development—it accelerates it," Burgula explained. "We use AI to compress the early stages of innovation—scanning trend signals, researching products, and pressure-testing ideas faster—so our culinary and technical teams can focus on what they do best: turning insight into flavours that perform." About PS Seasoning Family-owned and operated since 1977, PS Seasoning and its sister company Pro Smoker are global leaders in flavour innovation and equipment solutions. producing over 55 million pounds of seasoning annually across a library of 5,000 unique blends. Overview Content Opportunities Suppliers Latest news

Danish dairy giant introduces indulgent Baileys Extra Thick Chocolate Cream to UK market, expanding successful licensed product portfolio comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Dairy Arla Foods The Newsroom Danish dairy giant introduces indulgent Baileys Extra Thick Chocolate Cream to UK market, expanding successful licensed product portfolio Arla Foods has reinforced its strategic partnership with Diageo's Baileys brand through the launch of a premium Baileys Extra Thick Chocolate Cream product in the UK market, demonstrating the continued success of licensed dairy collaborations in the premium dessert segment. The new indulgent cream product combines rich chocolate flavoring with the distinctive taste profile of Baileys Irish cream liqueur, targeting consumers seeking sophisticated dessert accompaniments and premium culinary experiences. Expanding Licensed Product Portfolio This latest addition strengthens an already robust UK portfolio of Baileys-licensed dairy products under Arla's management, which includes: Baileys Extra Thick Cream Baileys Extra Thick Salted Caramel Baileys Pouring Cream Baileys Espresso Baileys Squirty Cream (launched in 2024) The comprehensive range demonstrates the commercial viability of alcohol-flavored dairy products in the premium dessert market, with each product targeting specific consumer occasions and culinary applications. Market Strategy and Consumer Positioning Katie Prosho, Baileys cream brand manager at Arla Foods, emphasized the product's positioning in the premium indulgence segment: "Baileys stands for indulgent moments, and this new flavour is designed for those seeking a grown-up treat – whether it's dolloped over a mince pie or festive pud – Baileys Cream is guaranteed to take your desserts to the next level." The timing of the launch aligns strategically with the approaching festive season, when demand for premium dessert accompaniments typically peaks, particularly in the UK market where traditional desserts remain popular. Distribution and Market Access Baileys Extra Thick Chocolate Cream will be available in 250ml tub format, initially launching through Lidl stores in October 2025, with additional retail partnerships planned for November. This phased rollout approach allows for market testing and demand assessment before broader distribution. The partnership between Arla Foods and Baileys represents a successful model for brand licensing in the food and beverage sector, combining Arla's dairy expertise and distribution capabilities with Baileys' strong brand recognition and premium positioning. Industry Implications This expansion reflects broader trends in the premium dairy sector, where licensed products from established alcohol brands continue to perform well. The success of such partnerships demonstrates consumer appetite for familiar flavors in new formats, particularly in the dessert and indulgence categories. The collaboration also highlights the importance of seasonal product launches in driving category growth, with the chocolate cream variant specifically timed to capitalize on festive consumption patterns. Dairy Arla Foods and Baileys Strengthen Strategic Partnership with Premium Chocolate Cream Launch News October 20, 2025 People Arla Foods UK Appoints Matthew Walker to Lead Foodservice Division Following Double-Digit Growth Ingredients Arla Foods Ingredients Unveils 'Best-Tasting' Hydrolysate to Solve Medical Nutrition Compliance Dairy Arla Foods Enters UK Gut Health Market with Science-Backed 'Arla Cultura' Range New Products Alcohol Dairy Food Related news

The company is officially launching ChlorOxygen® Lemonade Powder, translating its legacy liquid botanical formulation into a modern, on-the-go stick pack. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Herbs, Etc. , a practitioner-founded herbal supplement manufacturer with nearly six decades of industry experience, has announced a major format expansion for its top-selling chlorophyll product. The company is officially launching ChlorOxygen® Lemonade Powder , translating its legacy liquid botanical formulation into a modern, on-the-go stick pack. The launch signals a strategic move by the 57-year-old brand to capture market share within the booming powdered functional hydration category. By adapting a product historically confined to the "medicine cabinet" (liquid droppers) into a portable format, Herbs, Etc. is targeting the active lifestyle demographic seeking plant-forward wellness rituals. Chlorophyll Meets Dietary Fibre While maintaining the core active ingredient that established the brand's reputation for natural energy and daily cleansing support, the new powder introduces a distinct nutritional upgrade optimised for modern dietary trends. Key Product Specifications per Stick Pack: Active Base: 50mg of chlorophyll. Gut Health Support: 3 grams of dietary fibre (addressing a major macro-nutritional trend). Clean Label: Zero sugar and 100% vegan ingredients. The addition of fibre is a particularly notable formulation choice, effectively bridging the gap between the greens/cleansing category and the gut health segment. Balancing Heritage and Convenience Dan Coyle , President of Herbs, Etc., emphasised the importance of maintaining the brand's practitioner-grade integrity while adapting to new consumption habits. "Consumers are increasingly looking for clean, simple ways to support everyday wellness," Coyle stated. "We developed this new format to make a trusted product even more convenient, without compromising quality or formulation integrity." Since its founding in 1969, the company has built its equity on liquid botanical extracts and bioavailability. This new format is designed to leverage that established trust to compete against newer, trend-driven supplement startups in the hydration space. Sara Steinbeck , Director of Sales and Marketing, highlighted the strategic alignment with consumer demand: "As the category continues to evolve, we're focused on meeting consumers where they are. ChlorOxygen® Lemonade Powder builds on a proven product while offering a format that reflects modern lifestyles. Plus, it has the added benefit of fibre, which a lot of consumers are looking to increase in their diets." Market Context For retailers, the introduction of a single-serve stick pack allows Herbs, Etc. to expand its merchandising footprint. The new format is highly suited for impulse purchases at the checkout or placement within the active nutrition and water-enhancer aisles, moving the brand beyond the traditional, specialized supplement sets. Health & Nutrition Herbs, Etc. Enters Functional Hydration Market with ChlorOxygen Stick Pack Format News February 27, 2026 New Products Electrolit Expands 7-Eleven Exclusive Pineapple Coconut Flavour New Products Slice Soda Launches Ready-to-Drink Functional Dirty Soda Foodservice Subway Expands Beverage Offerings with poppi Functional Soda Coffee & Tea Bulletproof Launches Ashwagandha and Lion’s Mane Infused Coffee New Products Health & Nutrition Beverage Related news

The launch introduces a gamified "blind box" mechanic to the biscuit aisle, designed to engage fans of both franchises through a surprise reveal element. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Confectionery Mondelēz International The Newsroom The OREO brand, in collaboration with Lucasfilm, has announced a major pop-culture integration with the release of Special Edition Star Wars™ OREO Cookies . The launch introduces a gamified "blind box" mechanic to the biscuit aisle, designed to engage fans of both franchises through a surprise reveal element. Rolling out to retailers nationwide starting June 10 , the limited-time offering forces consumers to "discover their destiny" upon opening the pack. Light Side vs. Dark Side The core innovation lies in the packaging strategy. Both iterations of the product are wrapped in identical exterior artwork, concealing the specific allegiance of the cookies inside. Consumers will not know which version they have purchased until they break the seal: The Dark Side: Features red crème. The Light Side: Features blue crème. Product Architecture and 'Kyber' Crystals Beyond the colour variation, the product features specific formulation tweaks to align with the lore. The crème is infused with "kyber" sugar crystals , inspired by the crystals that power Lightsabers in the Star Wars universe. Character Embossments: The collection boasts a total of 20 unique character embossments (10 per pack variety). Dark Side Pack: Includes characters such as Darth Vader, Darth Maul, and a stormtrooper. Light Side Pack: Features icons like Luke Skywalker, Yoda, and Princess Leia. To deepen the collectability factor, the packaging features original character artwork hand-painted by legendary illustrator Greg Hildebrandt , a key figure in Star Wars visual history known for his iconic poster art since 1977. Colleen Bowker , Brand Manager at OREO Canada, commented on the strategic fit: "The tremendous fandom between Star Wars and the OREO brand has made this strategic partnership such a fun collaboration... The OREO brand always strives to connect with our dedicated fans in new and unexpected ways through culturally relevant moments – making this partnership between two iconic properties such a natural fit." The Special Edition Star Wars™ OREO Cookies are a limited-time offering (LTO) available while supplies last. The national rollout commences on 10 June . Marketing OREO Partners with Lucasfilm for 'Star Wars' Edition Featuring 'Kyber' Crystal Crème and Blind Packaging News May 20, 2024 New Products Fan Foods and Poppowls Launch Licensed Disney and Marvel Snacks Business & Finance Limoneira and Agromin Form Joint Venture for California Organics Recycling New Products Pringles and Burger King UK Launch Limited Edition Burger Crisps Marketing Pepsi Unveils Pepsi Football Nation Platform to Integrate Sport and Lifestyle Culture Bakery Flavours & Colours Confectionery New Products Marketing Food Related news

The reports highlight a disconnect between corporate profitability and public health costs, noting that while the combined market for these beverages generates billions in profit comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom The World Health Organisation (WHO) has issued a stern call to governments worldwide to significantly strengthen tax regimes on sugary drinks and alcoholic beverages. In two new global reports released today, the organisation warns that current weak tax systems are allowing harmful products to become increasingly affordable, directly fuelling a rise in noncommunicable diseases (NCDs) such as obesity, diabetes, and heart disease. The reports highlight a disconnect between corporate profitability and public health costs, noting that while the combined market for these beverages generates billions in profit, governments capture only a minimal share of this value through health-motivated taxation. The '3 by 35' Initiative To combat this trend, the WHO has unveiled its "3 by 35" initiative . This strategic framework aims to increase the real prices of three specific product categories—tobacco, alcohol, and sugary drinks—by the year 2035 . The initiative is designed to counter the effects of inflation and income growth, which have rendered these products cheaper in real terms across most countries since 2022. Regulatory Gaps and Loopholes The WHO's analysis identifies significant structural weaknesses in existing global tax policies: Sugary Drinks: While at least 116 countries now tax sugary drinks, the levies are often "weak and poorly targeted." The median tax accounts for only about 2% of the retail price of a common soda. Furthermore, high-sugar categories such as 100% fruit juices, sweetened milk drinks, and ready-to-drink (RTD) coffees often escape taxation entirely. Alcohol: Although 167 countries levy taxes on alcohol, the global excise share remains low—median shares sit at roughly 14% for beer and 22.5% for spirits . Notably, wine remains completely untaxed in at least 25 countries , primarily in Europe, despite established health risks. Dr Tedros Adhanom Ghebreyesus , WHO Director-General, framed taxation as a dual-purpose tool for health and economic stability: "Health taxes are one of the strongest tools we have for promoting health and preventing disease. By increasing taxes on products like tobacco, sugary drinks, and alcohol, governments can reduce harmful consumption and unlock funds for vital health services." Dr Etienne Krug , Director of WHO’s Department of Health Determinants, highlighted the societal cost: "More affordable alcohol drives violence, injuries and disease. While industry profits, the public often carries the health consequences and society the economic costs." The WHO urges nations to redesign tax structures to automatically adjust for inflation, ensuring that health-harming products do not become more affordable over time. Business & Finance WHO Urges Governments to Hike Taxes on Alcohol and Sugary Drinks as Affordability Fuels Health Crisis News January 16, 2026 Ingredients Pharmactive Launches First Nutricosmetic for Hair Growth Support New Products Bobbie Launches 100% Organic Whole Milk Infant Formula Ingredients Meala FoodTech Launches Texturised Pea Protein Innovation for GLP-1 Friendly Foods Health & Nutrition RaFoods Launches Living Nutrition Fund to Support Health Across America Safety & Quality Legal Energy Drinks Business & Finance Health & Nutrition Beverage Related news

The launch is a direct response to the continued category growth driven by consumer demand for convenient, protein-rich snacking options that support active lifestyles. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food Kraft Heinz The Newsroom Kraft Natural Cheese , managed by Lactalis Heritage Dairy , has introduced a new line of high-protein cheese sticks in the US market. The launch is a direct response to the continued category growth driven by consumer demand for convenient, protein-rich snacking options that support active lifestyles. The new Kraft Natural Cheese Protein Sticks are engineered to deliver a significant nutritional boost compared to standard offerings. Each serving contains 17 grams of protein and 50% less fat than the company’s traditional cheese stick products, positioning the SKU as a functional food item rather than a standard dairy treat. Product Specifications and Varieties The range debuts with two mass-appeal varieties designed to slot easily into existing planograms: Mild Cheddar Pepper Jack The product design targets multiple consumption occasions, ranging from school lunchboxes and office snacking to pre- and post-workout fuel. By packaging high protein content into a portable, single-serve format, Kraft is aiming to appeal to retail buyers seeking "grab-and-go" solutions that align with health-conscious consumer behaviours. Amanda Vaal , Director of Brand Marketing at Lactalis Heritage Dairy, emphasised the dual focus on flavour and function. "The launch responds to consumers seeking snacks that combine familiar taste with functional benefits, including high protein content," Vaal stated. This move positions Kraft to compete more aggressively in the fast-growing segment of protein-enriched dairy snacks. Manufacturers across the sector are increasingly reformulating products to deliver added nutritional benefits—specifically protein density and lower fat content—while maintaining the convenience of portion control. Commercial Availability The product line has secured immediate placement with major national and regional retailers. Kraft Natural Cheese Protein Sticks are now available at: Target Publix Food Lion Hy-Vee ShopRite Meijer Amazon Fresh Additional retailer rollouts are expected to follow in subsequent phases. Dairy Kraft Natural Cheese Launches High-Protein Sticks to Capitalise on Functional Snacking Trend News February 3, 2026 Snacking Hidden Valley Ranch Scales into Protein-Forward Snacking with Chicken Dippers New Products Aloha Launches Limited Edition Key Lime Protein Bar New Products Protein Pints Launches Fudge Brownie at Sprouts Farmers Market Nationwide Plant-based Kite Hill Launches High-Protein Plant-Based Cream Cheese New Products Health & Nutrition Dairy Related news

The global protein ingredients market, valued at approximately USD 55.06 billion in 2025, is on a trajectory to reach USD 84.35 billion by 2033, expanding at a compound annual growth rate (CAGR) of 5.5%. Trend Beyond The Post-Workout Shaker Bottle: GLP-1 Drugs Drive Protein Innovation No longer confined to the post-workout shaker bottle of the bodybuilder, protein has permeated every aisle of the grocery store—from the bakery section to the beverage cooler—driven by a sophisticated consumer base that increasingly views this macronutrient as the primary lever for metabolic health, longevity, and weight management. January 9, 2026 Go Overview Report Opportunities Suppliers Related News Overview Content Opportunities Suppliers Latest news

Discover Kerry Group verified distributors, partnership requests and latest industry activity. FNBX is the ultimate 360 platform for the food and beverage industry. All Companies Close Food Kerry Group Employees founded Headquarters Tralee, County Kerry, Ireland Kerry Group is a public food company that started as a local dairy co-op in the Munster region of Ireland. After floating on the stock exchange in 1986, the group has grown into a world leader in food ingredients and flavours supply, and is a consumer foods supplier in the Irish and European market. Having commenced operation from a green field site in Listowel, County Kerry in 1972, the Kerry organisation has realised sustained profitable growth with current annualised sales of approximately €5.8bn. About Kerry Group --- Collaboration & Partnerships Kerry Group is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Kerry Group has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Sekai Brasil Licensed Distributor of The Good Cup (Brazil) Contact Sales Opal Packaging Plus Licensed Distributor of The Good Cup (Australia) Contact Sales BM Target Licensed Distributor of The Good Cup (Japan) Contact Sales Alternative Way Licensed Distributor of The Good Cup (France) Contact Sales PackEco Solutions Licensed Distributor of The Good Cup (Canada) Contact Sales Groupe DGL Licensed Distributor of The Good Cup (US) Contact Sales No More Lids Licensed Distributor of The Good Cup (UK) Contact Sales Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity People Kerry Group's John Savage Appointed President of International Organization of the Flavor Industry October 27, 2025 Listings Add Listing