Heritage tea brand Twinings has announced the expansion of its ready-to-drink (RTD) Sparkling Tea portfolio with the launch of Revive. The new SKU introduces a peach-forward profile to the functional beverage range, designed to capture the "mid-afternoon pick-me-up" occasion.
Developed by the company's Master Blenders and herbalists, the launch combines a green tea base with trending botanical notes, offering a low-calorie alternative to traditional soft drinks.
Formulation and Functional Profile
Revive is engineered to deliver a sophisticated sensory experience while providing tangible wellness benefits. The blend utilises a specific green tea brew chosen for its subtle character, paired with sweet peach and apple juice, and finished with an elderflower infusion.
Key Technical Specifications:
Caloric Profile: Less than 50 calories per can.
Sugar: No added sugar; sweetness is derived from the fruit juice blend.
Functional Additives: Fortified with Magnesium to support psychological function and rich in antioxidant Vitamin C.
Flavour Notes: A balance of sweet peach and apple with a "tart bite" of lime and floral elderflower top notes.
Elevating the Peach Profile
Twinings acknowledges that peach is a staple in the cold tea market. However, the brand aims to "elevate" this familiar favourite by blending it with complex botanicals, targeting consumers seeking healthier habits without sacrificing taste complexity.
Gill Close, Marketing Director for UK & Ireland at Twinings, commented on the consumer demand: “Peach is a flavour that truly resonates with our audience, and when our loyal fans clamoured for it, we knew we had to deliver something they’d be over the moon for. This new flavour is set to be the crown jewel in our collection, offering a revitalising taste that’s sure to invigorate and delight.”
The Expanded Sparkling Tea Portfolio
With the addition of Revive, the Twinings Sparkling Tea range now comprises four distinct SKUs, each promoting a specific aspect of wellbeing:
🍑 Revive: Sweet Peach and Apple with Elderflower, infused with Chinese green tea. (Added Magnesium, Niacin, Vitamin C).
🍊 Defence: Zesty Orange with Passionfruit and Elderberry, infused with Chinese green tea. (Added Zinc, Vitamins C and D).
🍋 Refresh: Juicy Raspberry Lemonade with Hibiscus, infused with Chinese white tea. (Added Magnesium, Niacin, Vitamin C).
⚡ Boost: Zingy Lemon with Ginger and Lemon Balm, infused with Indian black tea. (Added Vitamins B6, B12, C).
Twinings Expands Functional Sparkling Tea Range with 'Revive' Peach and Magnesium Innovation
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