Planet Oat Partners with 'Emily in Paris' for Limited-Edition Creamer Launch

Planet Oat, currently the top-selling oatmilk brand in the U.S., has announced a high-profile collaboration with Paramount Television Studios to launch a new limited-edition product: Planet Oat White Chocolate Raspberry Oatmilk Creamer x "Emily in Paris."

Timed to coincide with the Season 5 premiere of the hit series on 18 December, the partnership aims to blend the "chic, romantic flair" of the show with the growing consumer demand for indulgent, plant-based coffee add-ins.

Product Profile and Availability

The new SKU is designed to offer a "fantastique" indulgence, infusing the brand's smooth oatmilk base with notes of white chocolate and tart raspberry.

Flavour Profile: White Chocolate Raspberry.
Availability: Rolling out to major grocery retailers nationwide throughout December.
Format: Limited-edition liquid creamer.

Marketing Activation: The Brooklyn Pop-Up

To support the launch, Planet Oat is executing an experiential marketing activation in New York. On 18 December (8 a.m. to 4 p.m. EST), the brand will host a pop-up at L'Appartement 4F in Brooklyn Heights, a bakery known for its authentic Parisian atmosphere.

The event will feature:

Signature Drinks: "The Raspberet Latte," utilising the new creamer alongside the brand's Barista Lovers Oatmilk.
Exclusive Pastry: The bakery's signature "Le Framboise" croissant will be rebranded as "The Raspberet Croissant" for the event.

Talent Partnership and Commentary

The campaign is further amplified by a partnership with actress and Emily in Paris star Ashley Park.

"Planet Oat is my favourite oatmilk brand, especially for its delicious and thoughtful flavours," Park commented. "Not only is it absolutely perfect in my morning coffee, but it transports me back to the sweetness of Paris patisseries... Parisian chic for your coffee cup."

Chris Ross, Vice President of Marketing and R&D at HP Hood LLC, explained the strategic rationale behind the collaboration:

"Collaborating with 'Emily in Paris' marks a fun new chapter for Planet Oat, blending the world of entertainment with a coffee ritual in a way that feels fresh and enjoyable. We know our consumers crave flavour, variety and sophistication, so pairing this cultural phenomenon with the indulgent profile of White Chocolate Raspberry allows us to bring a taste of Paris directly to their homes."