The latest food and beverage industry news and trend analysis

Bakery-café chain Paris Baguette has announced its strategic product lineup for the winter season, betting heavily on the enduring consumer preference for sweet-and-salty flavour profiles.

The company has introduced a comprehensive Salted Caramel Pretzel collection, spanning both its pastry and beverage categories. The launch is designed to drive footfall during the colder months by offering "cosy" indulgent treats, available now through 3 March.

Menu Architecture: The Salted Caramel Pretzel Collection

The new range leverages trending textures, specifically pairing flaky pastry formats with the crunch of pretzel inclusions and the richness of salted caramel.

Pastry:

• 🥐🥨 Salted Caramel Pretzel Croissant Crisp: A flattened "croissant crisp" format, pressed to perfection and topped with salted caramel and crunchy pretzel pieces.

• 🥐🥛 Salted Caramel Pretzel Supreme Croissant: A round croissant filled with pastry cream, finished with caramel and pretzel toppings.

• 🍩👑 Salted Caramel Pretzel King Cream Doughnut: The brand's signature King Cream Doughnut filled with custard, dipped in salted caramel, and garnished with pretzel pieces and powdered sugar.

• 🥧 Salted Caramel Pretzel Tart: A buttery tart shell layered with salted caramel and pretzel pieces.

Beverages:

• ☕ Salted Caramel Pretzel Latte: Espresso swirled with salted caramel sauce, available hot or iced.

• 🧊 Salted Caramel Pretzel Cold Brew: Sweetened with salted caramel sauce and topped with sweet cream and a pretzel.

• 🍵 Salted Caramel Pretzel Matcha Latte: A fusion of matcha and salted caramel sauce, available hot or iced.

Cathy Chavenet, Chief Marketing Officer at Paris Baguette North America, commented on the seasonal strategy:

Savoury Additions and Game Day LTOs

Complementing the sweet lineup, the chain has expanded its savory menu with two classic bistro items: a Quiche Lorraine (bacon, egg, and cheese) and a Sourdough Tuna Melt Sandwich.

Additionally, creating a targeted sales opportunity around the American football playoffs, Paris Baguette has launched two limited-time "Game Day" items, available until 8 February:

• 🏈 King Cream Football Doughnut: Filled with soft custard and decorated with chocolate football décor.

• 🍰 Triple Chocolate Football Cream Cake: A chocolate sponge layered with soft cream and crisp pearls (available in-café Friday through Sunday).