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Krispy Kreme UK & Ireland has announced a strategic partnership with matcha energy brand Perfect Ted, launching a limited-edition product lineup under the campaign banner 'Grab Your Greens'.
Available from 30 December until 6 February, the collaboration introduces a matcha-infused doughnut alongside a duo of functional lattes. The launch taps into the "New Year" wellness trend while maintaining the indulgence associated with the doughnut giant, leveraging the growing consumer appetite for Japanese green tea flavours.
Product Architecture and Flavour Innovation
The range features a hybrid flavour profile, blending earthy ceremonial-grade matcha with fruity and sweet notes characteristic of the Krispy Kreme menu.
The Doughnut:
🍓🍵 Strawberry Matcha Doughnut: An Original Glazed® base filled with strawberry-flavoured Kreme, coated in a matcha icing, and finished with dried strawberry pieces.
The Beverage Lineup: Marking a category first for the brand, Krispy Kreme is introducing two matcha lattes formulated with oat milk and Perfect Ted’s ceremonial-grade matcha. Crucially, these drinks are engineered to carry flavour notes inspired by the brand’s signature Original Glazed doughnut.
🍵 Original Glazed Matcha Latte (Hot)
🧊 Iced Matcha Latte (Cold)
Strategic Context and Availability
The partnership with Perfect Ted—a challenger brand known for its clean-energy positioning—allows Krispy Kreme to offer a "green" alternative during a period typically dominated by health resolutions, without pivoting entirely away from treats.
Distribution:
Krispy Kreme Shops: The full range is available across all UK and Ireland locations.
Retail Exclusive: The Strawberry Matcha Doughnut has secured an exclusive listing at selected Tesco stores in mainland UK for a limited period, expanding the campaign's reach into the grocery channel.
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