The latest food and beverage industry news and trend analysis

Krispy Kreme, Inc. has announced the launch of its new Winter Seasonal Collection, kicking off a strategic initiative to rotate five distinct limited-time lineups throughout the calendar year.

Available beginning Tuesday, 6 January, at participating shops across the U.S., the collection is part of a broader menu refresh designed to drive frequency by aligning product innovation with seasonal consumer cravings.

The winter lineup features four new indulgent SKUs, crafted to offer "cozy" flavour profiles suitable for the colder months. This launch supports the company's "endless ways to dozen" strategy, providing variety to encourage bulk purchasing.

The Winter Collection:

🍮🍩 Caramel Dulce Doughnut: An Original Glazed® doughnut dipped in caramel icing, finished with a salted caramel dulce drizzle.

🍫🍩 Chocolate Truffle Doughnut: An unglazed shell filled with chocolate truffle flavoured Kreme™, dipped in chocolate icing, piped with drizzles, and topped with chocolate chips.

🍰🍓 Raspberry Cheesecake Doughnut: An unglazed shell dipped in raspberry-flavoured icing and graham crunch, topped with cheesecake flavoured buttercreme.

🥨🍩 Cinnamon Sugar Cake Doughnut: An Original Glazed® cinnamon old-fashioned cake doughnut.

Beverage Attach

To complement the food menu and drive average ticket value, Krispy Kreme is highlighting two seasonal beverages available in hot, iced, or frozen formats:

• Caramel Vanilla Latte

• Caramel Brown Sugar Latte

Alison Holder, Krispy Kreme Chief Brand and Product Officer, commented on the seasonal strategy:

The Winter Seasonal Collection is the first of five planned seasonal rotations for the year, covering Winter, Spring, Summer, Fall, and the Holidays. The items are available for in-shop purchase as well as pickup and delivery via the Krispy Kreme app and website.