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"Better-for-you" coffee brand Javvy Coffee has announced the expansion of its functional beverage portfolio with the launch of Javvy Protein Creamer. Building on the brand's viral social media presence and existing retail footprint at Target and Sprouts, the new product line is debuting exclusively through digital channels.

The launch aims to capitalise on the growing consumer demand for functional coffee additives that offer wellness benefits without sugar or artificial ingredients.

Formulation and Nutritional Profile

The Protein Creamer is engineered to function as a multi-benefit supplement, transforming standard coffee into a functional beverage. The formulation focuses on clean label credentials, being lactose-free and devoid of artificial sweeteners, colours, or chemicals.

Key Nutritional Specifications (Per Scoop):

• Protein: 11g (Supporting hair, skin, nails, joints, and bones).

• Functional Fats: Includes MCTs (Medium Chain Triglycerides) for sustained energy and cognitive function.

• Gut Health: Fortified with prebiotics.

• Sugar Profile: 0g sugar and no artificial sweeteners.

Flavour Architecture and Usage

Following the market success of its original Sweet Cream flavour, the brand is expanding the range with three new indulgent profiles, each priced at $29.95:

• White Chocolate Mocha

• Hazelnut

• Salted Caramel

The product is positioned as a versatile ingredient beyond coffee application. The brand highlights its utility in "dirty sodas," smoothie bowls, yoghurt, and baked goods. Preparation involves adding 1-2 scoops to liquid and frothing or shaking to achieve a creamy texture.