Häagen-Dazs Unveils Decadent Flavour Suite Anchored by 'Dark Cherry Truffle' Innovation

Premium ice cream brand Häagen-Dazs® has announced a comprehensive expansion of its frozen dessert portfolio, introducing a new suite of flavours and formats designed to encourage consumers to "slow down" and savour the moment.

The launch is anchored by a strategic focus on cherry and chocolate profiles, debuting the Dark Cherry Truffle tub and Cherry Dark Chocolate bars. This rollout is part of a broader innovation slate that spans 14-ounce cartons, full-size bars, and mini bars, targeting multiple consumption occasions from shared indulgence to portion-controlled treating.

Product Architecture and Flavour Profiles

The new lineup is engineered to deliver complex texture combinations and rich flavour density, reinforcing the brand's reputation for high-quality ingredients.

The 14oz Carton Lineup:

🍒🍫 Dark Cherry Truffle: A sophisticated blend featuring cherry vanilla ice cream, soft cocoa truffles, and swirls of sweet and tart cherry sauce.
☕🌰 Coffee Almond Toffee: Brazilian coffee ice cream textured with buttery toffee pieces and California almonds.
🥜🍮 Peanut Butter Brittle: Peanut butter ice cream rippled with caramel peanut butter and studded with praline peanuts.

Novelty Bar Collection:

🍒🍫 Cherry Dark Chocolate Bar (3ct): Cherry ice cream with cherry sauce swirls, dipped in a rich dark chocolate coating.
🥥🍫 Toasted Coconut Crunch Bar (3ct): Coconut ice cream dipped in milk chocolate, finished with caramelised coconut flakes and crunchy cone pieces.
🍯🥛 Dulce De Leche Mini Bars (6ct): The brand’s beloved Dulce De Leche ice cream wrapped in rich milk chocolate, now available in a miniaturised format.

The 'Slow Down' Ethos

The product development is aligned with a marketing narrative centred on mindfulness in consumption.

Rachel Jaiven, Head of Häagen-Dazs® Marketing, commented on the consumer insight driving the launch: “This year, we’re inviting consumers to take their time and slow down in a world that’s always rushing. With this, we’re so excited to introduce a new suite of flavors including Dark Cherry Truffle and Cherry Dark Chocolate, all made with our rich and creamy ice cream that you really don’t want to rush. We also know how much people love our Mini Bars, so are excited to add the beloved Dulce de Leche flavour to our collection.”