Unilever-owned ice cream giant Ben & Jerry’s has unveiled its latest product innovation for the UK market: the Cookie Dough Ice Cream Sandwich.
The launch is strategically timed to capitalise on the burgeoning demand for convenient snacking options, a category the brand notes is anticipated to expand by 6.7% over the next three years. This release pivots the brand's best-selling pint flavour into a handheld format designed for versatility.
Product Architecture and Ingredients
The new SKU reimagines the brand's iconic Cookie Dough profile. The architecture of the sandwich features two soft cookies—infused with vanilla and cocoa swirls—encasing a core of vanilla ice cream studded with signature cookie dough chunks.
Aligning with the brand's ethical sourcing commitments, the product is manufactured using Fairtrade Certified ingredients (sugar, vanilla, and cocoa) and eggs sourced from free-range hens.
Lucy McManus, UK Brand Manager for Ben & Jerry’s, highlighted the dual-use case for the new format:
“We’re excited to introduce our Cookie Dough Ice Cream Sandwich, offering fans a new way to enjoy their favourite flavour. This product is designed for both at-home enjoyment and on-the-go indulgence, allowing consumers to experience cookie dough bliss in a convenient format.”
Commercial Availability and Pricing
Distribution is scheduled to commence in January 2026 across major UK retailers, with initial listings confirmed at Asda and Morrisons.
The product will be available in two distinct formats to serve different shopping missions:
Multipack: A four-pack (4 x 68ml) for at-home consumption, with a Suggested Retail Price (SRP) of £5.00.
Impulse: A single sandwich (120ml) for immediate consumption, priced at £2.50.
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