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Swiss coffee solution specialist Franke Coffee Systems has officially launched its "New A Line" generation of fully automatic machines in Southeast Asia. The product rollout is anchored by the simultaneous opening of a new flagship showroom in Singapore, positioning the city-state as a strategic hub for the company's regional expansion.

The launch addresses the dual pressures facing professional operators in the region: the rising consumer expectation for premium, customizable coffee quality and the operational imperative for sustainability and efficiency.

The Evolution of the 'A Line'

Building on the legacy of its Classic A Line, the new platform debuts with two models—the New A600 and New A800. Both machines share a modular platform designed to deliver Swiss precision at scale across hospitality, foodservice, and convenience retail sectors.

Key Technical Innovations:

• 🔥 HeatGuard: A new boiler technology that stabilises temperature for efficiency while lowering energy loss by up to 44% (compared to the classic A600NM).

• ☕ New FoamMaster: Engineered to create silky, barista-style foam (hot and cold) with reduced waste.

• ✨ IndividualClean: A usage-based hygiene system designed to maintain high standards while freeing up staff time and reducing chemical consumption.

• 💻 FrankeOS: An intuitive, connected software platform facilitating smooth updates and operational guidance.

The line supports a wide array of beverage configurations, including both dairy and plant-based milk options, allowing operators to meet diverse consumer dietary preferences.

The Singapore Showroom

Located at Tai Seng Exchange, the new Singapore facility serves as a gateway to the Southeast Asian market. It is designed as a collaborative space for distributors and partners to engage in hands-on training, live demonstrations, and tailored business discussions.

Stefan Niederberger, Vice President Asia Pacific at Franke Coffee Systems, commented on the regional footprint: “Singapore plays a strategic role for us as a gateway to Southeast Asia... With the addition of our new showroom in Singapore we now cover the whole of Asia-Pacific region with further showrooms in Tokyo, Sydney, Melbourne, Shanghai and Delhi.”

Marco Zancolò, CEO of Franke Coffee Systems, highlighted the market dynamics driving the launch:

Lily Chiu, Regional Marketing Manager APAC, added: “Consumer these days expect near-unlimited choice of drinks tailored to their mood, delivered fast and in a consistent manner. Our Franke machines allow you to do just that in a simple and cost-effective way.”