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Dunkin’ has announced a major strategic pivot towards functional nutrition for the start of 2026, introducing Protein Milk as a permanent addition to its beverage platform. The launch is headlined by a high-profile collaboration with three-time GRAMMY Award-winner Megan Thee Stallion.
The initiative allows guests to add a protein boost to existing favourites or choose from a new lineup of protein-forward beverages, addressing the growing consumer demand for functional benefits without disrupting daily coffee routines.
Product Innovation: Protein Milk
The new dairy modifier is engineered to deliver a creamy texture without the chalky aftertaste often associated with protein supplements. It can be added to any beverage base, including coffees, lattes, matcha, and Refreshers.
The Protein-Forward Lineup: Each medium beverage in this range delivers 15 grams of protein.
🥭 Megan’s Mango Protein Refresher: A collaboration SKU blending mango flavour with Protein Milk for a tropical profile.
🍓 Strawberry Protein Refresher: A creamy iteration of the fan-favourite Strawberry Dragonfruit Refresher.
🍫 Caramel Chocolate Iced Protein Latte: Espresso paired with rich chocolate, sweet caramel, and Protein Milk.
🥜 Almond Iced Protein Matcha Latte: Iced matcha combined with Protein Milk and toasted almond flavour.
🍦 Iced Protein Latte with Sugar-Free Vanilla: A lighter option featuring the brand’s first-ever Sugar-Free Vanilla syrup.
'Dunk N’ Pump'
To support the launch, Dunkin’ has debuted the "Dunk N’ Pump" ad campaign, introducing Megan Thee Stallion as her alter ego, "Pro-Tina." The creative features a jazzercise-inspired workout set to an original track created by the artist exclusively for the brand.
Megan Thee Stallion commented on the partnership:
"Teaming up with Dunkin’ to bring my new Mango Protein Refresher to life has been such an exciting experience... Whether you’re drinking it to boost your fitness routine or just to power through a busy day, it’s the perfect drink for any occasion."
Jill Nelson, Chief Marketing Officer at Dunkin’, added: "We saw protein milk as a natural way to give our guests more flexibility in how they enjoy the Dunkin’ menu throughout the day. Protein Milk tastes great across coffee, lattes and refreshers without changing the flavours guests already love."
Lifestyle Extensions and Merch
Dunkin’ is extending the campaign into lifestyle verticals with limited-edition merchandise and fitness partnerships:
Apparel: A retro-inspired "Dunk N’ Pump" workout collection.
Equipment: A collaboration with Bala® for branded 2-pound Bala Bangles (launching 12 Jan).
Fitness Studios: A partnership with [solidcore] studios nationwide (14–16 Jan) featuring classes powered by Dunkin’ and gift cards for trial.
Broader Winter Menu Refresh
Beyond protein, the chain is rolling out additional seasonal innovations:
Caramel Chocolate Shakin’ Espresso: Double espresso with oatmilk, shaken to perfection.
Cocoa Cloud Latte: Espresso with caramel chocolate syrup and chocolate cold foam.
Berry Moonlight Daydream Refresher: Berry Sangria flavour with oatmilk and sweet cold foam.
Food: The return of Sweet Black Pepper Bacon and a new Golden Chocolate Doughnut filled with golden fudge.
