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Convenience retail giant Casey’s has announced a strategic partnership with Monster Energy to celebrate the upcoming 250th anniversary of American independence. The collaboration centres on the launch of a new limited-edition flavour, Monster Ultra Red, White and Blue Razz, which has debuted early at Casey’s and CEFCO locations ahead of a wider national rollout.

While the product is scheduled to launch nationally in May 2026, Casey’s has secured an exclusive window, stocking the patriotic SKU across its 2,900-store footprint immediately.

Product Profile: Nostalgia and Zero Sugar

The new beverage is part of Monster's successful "Ultra" line, maintaining the sub-brand's zero-sugar proposition while delivering a flavour profile engineered to evoke nostalgia.

Technical Specifications:

• Flavour: Blue raspberry, described as reminiscent of a "cold rocket pop on a hot July Fourth day."

• Formulation: Zero sugar, light and refreshing mouthfeel.

• Packaging: The can features a patriotic design wrapped in stars and stripes, showcasing imagery of national monuments and iconic American landmarks.

Philanthropic Integration: $200k Donation

The partnership is anchored by a significant charitable component supporting the military community.

• The Pledge: Casey’s has committed $100,000 to two non-profits: Hope For The Warriors (HOPE) and the Fallen Patriots Foundation.

• The Match: Monster Energy is matching this contribution, bringing the total donation to $200,000.

Chris Stewart, Vice President of Merchandising at Casey’s, commented on the alignment:

Casey's notes that it has raised over $12 million collectively for military organisations since 2012.

Distribution Strategy

Beyond the retail exclusivity at Casey’s and CEFCO, the new flavour is also being made available immediately through Monster Energy’s Military Channels, ensuring access for troops stationed at bases across the U.S.

Michael Carson, VP of Convenience West at Monster Energy, added: "Supporting our military and our veterans is one of our most sacred values here at Monster. In fact, we designed this very can in honour of those who defend this great country."