Ready-to-drink (RTD) cocktail brand BuzzBallz has announced a high-visibility marketing stunt for the Valentine's Day window, auctioning a 9-carat pink diamond engagement ring to celebrate the launch of its newest flavour profile, Pink Lemonsqueezy.
The campaign targets the "over-the-top" romantic gesture demographic, pairing a significant product rollout with a viral auction mechanic designed to generate social buzz and brand affinity.
The $35,000 Engagement Ring Auction
To support the launch, BuzzBallz commissioned a custom jewellery piece: a 9-carat lab-grown pink diamond set inside a bedazzled mould modelled after the brand's iconic spherical container.
Valued at $35,000, the ring will be auctioned via eBay starting 3 February at 10 a.m. EST. Bidding opens at a symbolic $2.14. The auction concludes on 10 February, ensuring the winning bidder receives the item before Valentine's Day.
Philanthropic Angle: The brand has confirmed that proceeds from the auction will benefit a heart-related charitable cause, adding a Corporate Social Responsibility (CSR) layer to the promotional stunt.
Pink Lemonsqueezy
The marketing activation serves as the vehicle for the nationwide debut of Pink Lemonsqueezy. The new SKU expands the brand's citrus portfolio with a pink lemonade-inspired profile.
Technical Specifications:
Flavour: Sweet citrus notes characteristic of pink lemonade.
ABV: 15% (consistent with the brand's high-strength RTD positioning).
Availability: Rolling out to stores and online retailers nationwide immediately.
Jess Scheerhorn, Vice President of BuzzBallz, commented on the brand ethos driving the campaign:
"Every main squeeze deserves the best and at BuzzBallz, 'the best' means going bigger and brighter than anyone asked for. We couldn't resist giving Pink Lemonsqueezy a launch that lives up to BuzzBallz' over-the-top vibe, from the ring's pink hue and iconic round shape to an unforgettable moment only a true BuzzBallz power couple could pull off."
BuzzBallz Auctions 9-Carat Pink Diamond Ring to Mark 'Pink Lemonsqueezy' Launch
News
January 21, 2026
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