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Atlanta-based cold-pressed juice specialist Arden's Garden has announced a strategic expansion of its functional beverage line, introducing Sea Moss Energy™. The new wellness shot capitalises on the surging consumer interest in sea moss as a functional ingredient, following the brand's successful category entry in 2025.
The product rollout has secured significant retail distribution immediately, hitting shelves in over 1,450 Publix stores and more than 100 Roundy's locations in the Midwest.
Product Formulation and Functional Benefits
The new 2-ounce shot is engineered to deliver sustained energy and nutritional density without the caloric load of a full smoothie. The formulation blends St Lucia Sea Moss gel with fruit juices and green tea to create a functional profile targeting gut health, immunity, and metabolic function.
Key Technical Specifications:
Flavour Profile: A tropical blend of pineapple, passion fruit, and lemon designed to mask the oceanic notes often associated with sea moss.
Energy Source: Contains 106mg of caffeine derived from green tea, offering a "smooth lift" to avoid the crash associated with synthetic stimulants or coffee.
Caloric Density: Low-calorie formulation at just 40 calories per shot.
Strategic Context: The Sea Moss Boom
The launch builds directly on the commercial momentum of the brand’s Tropical Sea Moss Smoothie, which was introduced in 2025 and became a best-seller within six months. Arden's Garden is leveraging this verified consumer demand to extend the ingredient into the high-velocity "shot" format.
Leslie Zinn, CEO of Arden's Garden, explained the R&D focus: "We have seen such an amazing response to our other products that utilise sea moss gel, so it was only natural that we expanded our wellness shot offering to include Sea Moss Energy as well. We know consumers are interested in sea moss for its mineral-rich nourishment and anti-inflammatory properties. Our goal was to take those benefits and pack them into a wellness shot for on-the-go energy."
Commercial Availability
Sea Moss Energy™ is positioned as an accessible entry point into the functional ingredient category.
Format: 2oz. single-serve shot.
Pricing: Retails for $2.99.
Distribution: Currently available at Publix and Roundy's, with further distribution announcements expected shortly.
