Air Up, the hydration brand known for its retronasal scent-based flavouring technology, has announced a dual expansion of its portfolio. The company is launching a new Dragonfruit-Lychee flavour pod alongside updated hardware, the Air Up Click bottle, as it continues to target the "wellness-inspired" beverage market.
The launch leverages Air Up’s proprietary system, which flavours plain water through scent alone, eliminating the need for sugar, sweeteners, or artificial additives.
Flavour Innovation: Dragonfruit-Lychee
The new Dragonfruit-Lychee pods are designed to tap into the growing consumer preference for exotic and tropical profiles. By offering a sugar-free alternative to traditional flavoured waters and soft drinks, the brand aims to address hydration challenges without the caloric or dental downsides of sugary beverages.
Commercial Details:
Format: Packs of three.
RRP: £6.99.
Yield: Each pod is designed to flavour up to 25 litres of water (according to company specifications).
Hardware Update: The 'Click' Bottle
Launching alongside the consumables is the Air Up Click bottle, a new reusable vessel designed to drive system adoption. Retailing at an RRP of £34.99, the bottle features a modernised design and is available in three colourways: Cosmic Purple, Midnight Black, and Ocean Teal.
The product rollout is underpinned by new research commissioned by Air Up, which highlights a significant "hydration gap" in the UK market.
Key Research Findings:
11% of UK adults report feeling constantly dehydrated.
21% cite water as their "least favourite drink," suggesting a barrier to intake based on sensory preference.
Demographic Split: Hydration struggles are most pronounced among younger adults, with more than one in five individuals under the age of 35 reporting difficulty staying hydrated.
The company cites NHS guidance recommending six to eight glasses of water per day, positioning its flavour technology as a tool to help consumers meet these targets by enhancing the palatability of tap water.
Air Up stated that it now offers more than 25 flavours across its range, spanning categories such as "wellness-inspired," "soft-drink-style," and limited-edition options. This diverse portfolio strategy allows the brand to compete across multiple beverage occasions, from gym hydration to lifestyle sipping.
Both the new pods and the Click bottle are available immediately via the Air Up direct-to-consumer (DTC) website.
.jpg)
Bluedrop and Boomerang Launch On-Site Water Bottling System for Hospitality
Swiss Water to Invest $4.5M to Expand Decaffeination Capacity in British Columbia
ZenWTR Expands Premium Water Footprint with Plastic-Negative Certification
