Tesco has launched an own-brand Matcha Oat Latte, signalling a major private-label expansion into the premium plant-based beverage range. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Retail Tesco The Newsroom Tesco has launched an own-brand Matcha Oat Latte. This product launch represents a calculated entry into the premium, functional, plant-based hot beverage category, which has traditionally been dominated by specialist coffee shops and expensive health-food brands. Historically, green tea matcha and alternative-milk lattes were viewed as niche products confined to independent cafés or premium health food retailers. By developing a high-quality, scalable own-brand equivalent, Tesco is directly challenging the market share of established brands. This move highlights how the retailer is utilising its vast supply chain and product development resources to make premium, functional beverages accessible to a broader consumer base while capturing lucrative, high-margin sales. Tesco on Instagram Matcha and Plant-Based Formulation The development of the Matcha Oat Latte targets the intersection of three major consumer trends: the rise of alternative dairy, the demand for clean energy, and the growing interest in functional wellness. Oat milk has firmly established itself as the preferred dairy alternative for UK consumers due to its creamy texture, neutral flavour profile, and lower environmental footprint compared to dairy or almond milk. Matcha, a finely ground powder of specially grown and processed green tea leaves, has also seen a surge in popularity. Unlike traditional coffee, which can cause energy spikes and subsequent crashes, matcha contains L-theanine, an amino acid that promotes a sustained, calm focus. By combining these two high-performing ingredients into a single, convenient, own-brand product, Tesco has created an attractive option for health-conscious shoppers. By eliminating the need for consumers to purchase expensive matcha powders and alternative milks separately, the retailer is addressing the demand for cost-effective convenience without sacrificing quality. Pricing and Premiumisation Specialist coffee shops often charge upwards of £4.00 for a freshly prepared matcha oat latte, while premium branded instant sachets command a high price per serving. Tesco’s own-brand alternative offers a competitive price point that democratises access to premium beverages while protecting strong gross margins for the business. This competitive pricing strategy is highly effective in attracting budget-conscious consumers who still wish to indulge in premium health and wellness trends. By positioning the product within its core own-brand portfolio rather than a budget line, Tesco ensures that the drink is perceived as a high-quality, aspirational choice. This strategy of democratic premiumisation allows the retailer to build category value, increase average basket size, and drive customer loyalty in a highly competitive grocery landscape. From an operational and logistical standpoint, the packaging and format of the Matcha Oat Latte are designed to maximise efficiency across the supply chain. By offering the product in an easy-to-ship, long-shelf-life format, Tesco minimises the risks of food waste and high storage costs associated with fresh ingredients. By aligning the product's design with modern logistical requirements, Tesco is well-positioned to support its retail network with stable supply levels, efficient shelf-space utilisation, and strong sales performance. New Products Tesco Adds RTD Matcha Oat Latte to 'Finest' Range Eddie Sanders May 29, 2026 New Products Little Moons Launches Strawberry Matcha Latte Mochi Ice Cream in UK Ingredients Dawn Foods Introduces Matcha Fond and Upgrades Berry Stabilisers Alcohol YOSHI Matcha Liqueur Secures National US Distribution Deal with Southern Glazer's Coffee & Tea Tim Hortons Expands Speciality Tea Menu with Pure Matcha Range across Canada Retail Coffee & Tea Beverage New Products Related news

THC beverage pioneer Cann has expanded its portfolio with the launch of its first zero-THC product line, Cann 0MG comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Cann has announced the launch of "0MG", its first-ever zero-THC beverage range, marking a significant portfolio expansion aimed at reaching a nationwide audience and securing traditional retail placement. The new product line is formulated with a functional blend of magnesium, electrolytes, L-theanine, and passion flower. By removing tetrahydrocannabinol (THC) from this specific range, the brand is expanding its portfolio beyond regulated dispensary channels to target broader retail and online distribution. Functional Ingredient Profile and Flavours The 0MG range utilises the brand's established taste profiles while incorporating specific functional ingredients designed to appeal to the mindful drinking market. The formulation includes passion flower, magnesium, electrolytes for hydration, and L-theanine. The initial launch features two of the brand's signature flavour combinations: 🍊 Blood Orange Cardamom : A blend of citrus and sweet spices made with blood orange juice. 🍋 Lemon Lavender : A herbal citrus combination sweetened with agave. The functional drinks are designed to offer an alternative beverage option for daily consumption occasions, serving consumers who choose to drink beverages with or without THC. The launch of the zero-THC line represents a direct effort to enter traditional retail channels where cannabis-infused products are restricted. By introducing a non-THC alternative, the brand can expand its physical footprint into mainstream grocery stores, speciality retail networks, and online direct-to-consumer delivery nationwide. Jake Bullock, Chief Executive Officer and Co-Founder of Cann, stated that debuting a zero-THC beverage allows the brand to reach consumers in traditional shopping environments. Bullock noted that the strategy expands retail distribution and increases brand awareness whilst remaining aligned with how consumers choose to drink. Availability The 0MG collection is scheduled to launch online via the brand's direct-to-consumer website on 9 July 2026. Following the digital rollout, physical retail distribution across national brick-and-mortar stockists is scheduled to begin in August 2026. New Products Cann Debuts Non-THC Functional Beverage Range Eddie Sanders July 10, 2026 New Products G&Tea Launches Spirit-Based Sparkling Hard Tea Line in Chicago New Products Shottails Launches Ready-to-Drink Canned Shot Range for UK Retailers New Products Saint James Launches Organic Yerba Mate Range Beverage James Watt Unveils Fools Fix Detoxification Drink Beverage New Products Related news

The show hosts 120+ premium exhibitors specialising in the products, services and equipment needed to run a successful coffee shop operation, so most of the industry’s leading brands can be found at the event. In addition to the many commercial benefits and strategies gained by visiting the show, the opportunity to make new business contacts or catch-up with existing clients is there to be had. Plus, with trading conditions still very challenging for many owners in the sector, the chance to share experiences with like-minded business operators cannot be missed. Food and Beverage Industry Event Close Close Caffe Culture Trade Show About Detail Visitors Discussion Caffè Culture returns to London’s iconic Business Design Centre on 29–30 September with its strongest and most diverse line-up to date, bringing together the very best in speciality coffee, tea, technology and hospitality innovation. This year’s show features a significantly expanded programme designed to inspire, educate and connect operators, roasters, buyers and industry professionals. Exclusive Industry Insights Caffѐ Culture offers two very distinctive talks programmes – Caffѐ Insights and the Roasters Forum, covering all stages of the supply chain journey from bean to cup. With 50+ leading industry experts and panellists across the two programmes, attendees get exclusive insights from specialists focusing on the latest trends, challenges and technological advances on the production side right through to a plethora of practical business solutions around topics that include staff retention, automation, pricing strategies and effective customer engagement. The show hosts 120+ premium exhibitors specialising in the products, services and equipment needed to run a successful coffee shop operation, so most of the industry’s leading brands can be found at the event. Caffè Culture provides exhibitors with a compelling and unique opportunity to showcase products and services in-front of 1,000s of independent coffee shop owners and buyers from the multiples and high street chains. With a desire to discover the latest innovations and trends, these business owners and buyers get the opportunity of sourcing and testing 100s of innovative products and services across two busy days. My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. FNBX Nina First PREV 1 Page 1 NEXT Last 29 – 30 September 2026 Business Design Centre Ltd, 52 Upper St, London N1 0QH, UK Organised by: Living Media Events Visit organisers website The show hosts 120+ premium exhibitors specialising in the products, services and equipment needed to run a successful coffee shop operation, so most of the industry’s leading brands can be found at the event. In addition to the many commercial benefits and strategies gained by visiting the show, the opportunity to make new business contacts or catch-up with existing clients is there to be had. Plus, with trading conditions still very challenging for many owners in the sector, the chance to share experiences with like-minded business operators cannot be missed. . --- Set as attending comments debug Discussion Log In Write a comment Write a comment Sort by: Newest Jessica Parklan Jan 20 Hi - is this event open to ingredient companies exhibiting? Like Reply

Protein lifestyle brand Nurri has expanded into the children's nutrition category with the national launch of Nurri Kids ultra-filtered protein shakes. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom US-headquartered protein beverage brand Nurri has entered the children's nutrition category with the launch of Nurri Kids, a new line of ultra-filtered protein shakes. The product rollout introduces a high-protein, low-sugar option to the youth beverage sector, securing immediate national retail distribution across Sam's Club locations. The expansion follows a period of rapid commercial growth for the brand, which has recently been recognised as a top consumer packaged goods (CPG) growth leader by Circana, named an insurgent brand by Bain & Company, and identified as Instacart's fastest-growing brand of 2025. Category Expansion and Product Formulation The introduction of the new product line represents the brand’s first major venture outside its core adult-focused portfolio, translating its existing ultra-filtered milk technology into the functional youth nutrition segment. To meet the nutritional standards sought by parents, the product has been formulated with a focus on sugar reduction and micronutrient fortification. The product specifications include: 🍫 Chocolate Milkshake – A smooth and creamy chocolate-flavoured shake delivering 10g of protein and 2g of sugar per serving, formulated for children aged four and older. The recipe is manufactured using an ultra-filtration process to concentrate the natural protein content of the milk while reducing the sugar. In addition to the protein base, the formulation is fortified with a blend of nine essential vitamins and minerals to support daily physiological development. Retail Distribution According to Adam Tollefson, Business Unit Director at Nurri, the launch addresses a distinct gap in the retail beverage aisle, pointing out that historical children's drinks often lack a balance between nutritional value and consumer acceptance. By utilising its established ultra-filtered dairy processing platform, the company aims to offer a functional alternative to traditional sugary children's milks and juices. The nationwide rollout of the chocolate-flavoured shake in Sam’s Club warehouses marks a key step in scaling the brand's retail volume. Through this high-capacity wholesale distribution partnership, Nurri is positioned to capture a significant share of the refrigerated and shelf-stable convenience beverage sectors during the summer and back-to-school trading windows. New Products Nurri Launches Ultra-Filtered Protein Shakes Eddie Sanders June 2, 2026 New Products Nurri Launches Ultra-Filtered Protein Milk at Walmart Nationwide New Products Shaken Udder Launches Functional High Fibre Milkshake Range New Products Alpro Launches Soya Coconut Matcha Variant New Products Organic Valley Launches Ultra-Filtered Organic Protein Milk Line New Products Dairy Beverage Related news

The launch aims to broaden the brand's appeal within the competitive functional juice market by targeting distinct consumer flavour preferences—ranging from "approachable" daily hydration to bold, spicy profiles. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Wonder Juice™ , a player in the cold-pressed beverage sector, has announced the expansion of its "Wonder Green" line with the launch of two new SKUs: Clean Green and Veg8 & Cayenne . The launch aims to broaden the brand's appeal within the competitive functional juice market by targeting distinct consumer flavour preferences—ranging from "approachable" daily hydration to bold, spicy profiles. The new additions are positioned to capitalise on the growing consumer demand for "accessible wellness," offering nutrient-dense options that prioritize flavor without compromising on functional benefits like detox support and sustained energy. Product Profiles and Ingredients The two new flavours are engineered to serve different usage occasions and palate sophistication levels: Clean Green: Designed as an entry-point green juice with a "crisp, refreshing" profile. It targets daily wellness routines focused on cleansing and hydration. Key Ingredients: Kale, Spinach, Green Apple, Cucumber, Lemon, Ginger. Veg8 & Cayenne: Targeted at consumers seeking complex, savoury profiles. This SKU layers hearty vegetables with a functional kick of heat to boost metabolism and flavour depth. Key Ingredients: Carrot, Beet, Celery, Cucumber, Red Pepper, Tomato, Cayenne, Lemon. Michele Abo , General Manager at Wonder Juice, framed the launch as a strategic evolution designed to drive category growth for retailers. "Clean Green and Veg8 & Cayenne are a natural evolution of the Wonder Juice brand," Abo stated. "Our consumers want juices that work harder for them—delivering real nutrition, vibrant flavour, and variety without compromise. These two new blends strengthen our lineup and give retailers even more ways to engage shoppers who are building healthier daily habits." Both Clean Green and Veg8 & Cayenne are currently rolling out to select retailers nationwide. To support direct-to-consumer (DTC) availability and brand discovery, the full lineup is also available via the company’s e-commerce platform. New Products Wonder Juice Expands Functional Portfolio with Two New 'Green' Products News February 2, 2026 Business & Finance Prodalim Unveils New Brand Identity to Signal Global Ingredients Evolution New Products SUNNYD Debuts Limited Edition SpookyD Mystery Flavour at Walmart Logistics & Supply Chain Evolution Fresh Secures Fresh Orange Juice Supply Chain Beverage AUSTRIA JUICE Launches Fermentation Tech to Reduce Fruit Juice Sugar by 30% Beverage New Products Related news

BLNCD Naturals and Foundry Nation have unveiled a cannabis beverage collection featuring 0.4mg of hemp-derived THC comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom BLNCD Naturals and Foundry Nation have expanded their portfolio with a new cannabis-infused beverage collection. The range features a low-dose 0.4mg hemp-derived THC content, paired with cannabinoids such as CBG and CBD, as well as functional adaptogens. The launch is intended to address shifting consumer demand for ingredient-focused, lower-potency formulations. The development of this collection departs from a focus on THC potency, instead prioritising the interaction between minor cannabinoids, terpenes, and functional ingredients. According to the brand, this approach is designed to create specific consumer experiences based on occasion and preference. By incorporating ingredients such as Lion’s Mane, Rhodiola, Ashwagandha, Reishi, and Chaga, the brands aim to position these beverages within the functional drink category rather than as traditional high-potency cannabis products. This strategy is also a response to the evolving regulatory landscape surrounding hemp-derived products, allowing the companies to remain active in the sector while aligning with varied consumer comfort levels. Collection Details The collection spans several distinct product offerings under the BLNCD Naturals and Foundry Nation banners, each targeted at different usage scenarios. BLNCD Naturals Range 🍐 Prickly Pear Bee's Knees Cannabis Mocktail: 0.4mg THC, 10mg CBG, and Sativa terpenes. 🧠 Brain Boost Functional Cannabis Elixir: 0.4mg THC, 10mg CBG, Lion's Mane, Rhodiola, Ashwagandha, Agave Inulin, and Sativa terpenes. 🧘 Zen Blend Functional Cannabis Elixir: 0.4mg THC, 10mg CBD, Reishi, Chaga, Ashwagandha, Agave Inulin, and Indica terpenes. Foundry Nation Range 🍋 Lemon Haze Cannabis Soda: 0.4mg THC, 10mg CBG, and strain-specific Sativa terpenes. 🍓 Strawberry Diesel Cannabis Soda: 0.4mg THC, 10mg CBG, and strain-specific Sativa terpenes. 🍇 Granddaddy Purple Cannabis Soda: 0.4mg THC and strain-specific Indica terpenes. Market Positioning The management team has indicated that the formulation philosophy remains consistent with their past product development, which emphasises transparency in ingredient lists. By focusing on recognisable functional ingredients, the brands aim to capture consumers who may be seeking the effects of cannabinoids without the intensity often associated with higher THC dosages. The beverages are scheduled to be available through select retail partners and online channels, subject to ongoing market rollout plans and regulatory developments. New Products BLNCD Naturals and Foundry Nation Launch Low THC Beverage Line Eddie Sanders June 30, 2026 New Products Khalifa Kush Partners with Scofflaw Brewing to Launch THC Beverages Legal US Senate Proposed Legislation Delays Hemp THC Beverage Ban Business & Finance Foundry Nation Announces Portfolio Refresh and New THC Formulations New Products Craft and Art Wine and Spirits Enters THC Beverage Market With Woodstock Ingredients New Products Beverage Related news

Governor Greg Abbott signs Senate Bill 25, setting new labelling requirements for artificial ingredients not permitted in the EU, UK, Canada, or Australia comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Governor Greg Abbott signs Senate Bill 25, setting new labelling requirements for artificial ingredients not permitted in the EU, UK, Canada, or Australia Texas Governor Greg Abbott has signed Senate Bill 25, a landmark piece of legislation that will require packaged food and beverages sold in the state to display warning labels if they contain certain artificial ingredients restricted or banned in other major markets. The bill—dubbed the ‘Make Texas Healthy Again Act’—was signed into law on June 22, 2025, following unanimous approval in the state senate earlier this month. The measure is backed by U.S. health secretary Robert F. Kennedy Jr., whose broader campaign seeks to address chronic disease through dietary reform and ingredient transparency. Labelling Requirements Target 44 Ingredients Banned Abroad Once the new rules take effect in 2026, manufacturers selling products in Texas will be required to include a label stating: “WARNING: This product contains an ingredient that is not recommended for human consumption by the appropriate authority in Australia, Canada, the European Union, or the United Kingdom.” The regulation applies to 44 additives, including a range of artificial colours, preservatives, bleached and bromated flours, and other synthetic compounds still permitted by the U.S. Food and Drug Administration (FDA) but restricted in other countries. The move reflects mounting scrutiny of artificial ingredients in the U.S. food supply, particularly petroleum-derived dyes and chemical preservatives linked to hyperactivity in children and other potential health risks. Regulatory Context and Industry Impact The Texas legislation follows recent federal actions tightening oversight of synthetic additives. Earlier this year, the FDA banned Red Dye No. 3 after studies linked the colourant to cancer in laboratory rats. In April, the agency announced long-term plans to phase out all petroleum-based dyes from the U.S. food system, with new natural alternatives approved in May to support reformulation efforts. While Senate Bill 25 is a state-level initiative, analysts expect its impact to extend nationwide. With major brands such as Doritos, Skittles, and Gatorade among those affected, many manufacturers are likely to standardise labelling and formulations across markets to avoid supply chain complexity. “Even though this law is state-specific, it could act as a de facto national standard,” said one industry consultant. “No major brand wants two separate supply chains—one for Texas and one for the rest of the country.” A Shift Toward Ingredient Transparency Governor Abbott, who signed more than 1,150 bills into law alongside this measure, said the legislative session delivered “results that will benefit Texans for generations to come.” For the food and beverage sector, the Texas labelling mandate underscores a growing shift in the U.S. regulatory environment toward ingredient transparency and consumer health protection, echoing trends long established in Europe. As implementation approaches, manufacturers will face reformulation challenges, packaging redesign costs, and new compliance demands—but also opportunities to align with consumer expectations for cleaner, more natural products. Legal Texas Enacts New Law Mandating Warning Labels on Foods with Banned Additives News June 23, 2025 Energy Drinks Indian Food Regulator Enforces 90-Day Energy Drink Label Removal Deadline Health & Nutrition WK Kellogg Co Launches 'Spoons' Nutrition Labelling Framework Foodservice POS Supply Solutions Launches QuickStick Foodservice Labelling Line Legal APPPA Petitions FDA to Close 'Pasture-Raised' Egg Labelling Loophole and Align with USDA Standards Safety & Quality Legal Business & Finance Packaging Related news

Primal Kitchen, the condiment brand best known for its avocado oil-based and paleo-friendly products, has announced a significant strategic expansion with the launch of its first-ever grass-fed dairy salad dressings. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Primal Kitchen , the condiment brand best known for its avocado oil-based and paleo-friendly products, has announced a significant strategic expansion with the launch of its first-ever grass-fed dairy salad dressings . The move marks a pivotal evolution for the brand, which has historically built its reputation on dairy-free and "clean label" formulations. Launching exclusively at Whole Foods Market in February, the new line aims to disrupt the shelf-stable creamy dressing category—a segment often dominated by conventional dairy and seed oils—by offering a premium, pasture-raised alternative. Shelf-Stable and Seed Oil-Free The launch introduces three SKUs: Tzatziki , Creamy Romano , and Buttermilk Ranch . The core innovation lies in the product's ability to combine grass-fed, organic dairy with shelf stability, a technical challenge that often forces manufacturers to rely on gums, preservatives, or lower-quality oils. Primal Kitchen has maintained its strict "no seed oil" commitment, using an avocado oil base paired with dairy from farms that use no added hormones. Flavour Profiles: Tzatziki: A zesty blend of grass-fed yoghurt, cucumber, and herbs on an avocado oil base. Creamy Romano: Features grass-fed Romano cheese, targeting the Caesar/Italian segment. Buttermilk Ranch: A premium take on the category leader, utilising grass-fed buttermilk. From 'No-Dairy' to 'Elevated Dairy' Amanda O'Keefe , Head of Growth at Primal Kitchen, described the launch as a continuation of the brand's "ingredient-led innovation." "Today we're continuing our legacy... with the first-of-its-kind shelf-stable dressings made with grass-fed dairy," O'Keefe stated. "The new collection... complements our no-dairy lineup—offering delicious, creamy, pantry-ready dressings that raise the bar for ingredient quality." This strategy acknowledges a shift in consumer behaviour: while many shoppers avoid conventional dairy, there is a growing segment of "conscious omnivores" who seek out high-welfare, grass-fed animal products rather than strictly plant-based alternatives. Commercial Strategy and Pricing The line commands a super-premium price point of $9.99 MSRP , significantly higher than the category average. This pricing reflects the high cost of organic, grass-fed inputs and targets the less price-sensitive shopper at natural grocers. Distribution Roadmap: Phase 1 (February): Exclusive launch at Whole Foods Market and Direct-to-Consumer (DTC). Phase 2 (Spring 2026): Broader rollout to Sprouts Farmers Market , Thrive Market , and other retailers. As the self-reported "#1 fastest-growing salad dressing brand in the U.S.," Primal Kitchen is leveraging its category captaincy to drive trade-up in the dressing aisle, testing the ceiling for premiumization in ambient condiments. New Products Primal Kitchen Enters Dairy Category with Shelf-Stable Grass-Fed Dressings News February 17, 2026 New Products Carbone Fine Food Expands Beyond Pasta Sauce with Italian Chilli Crisp Sauces 7-Eleven Rolls Out In-Store BiG Flavour Bar with Seven Original Sauces Marketing Kewpie Launches Covent Garden Pop Up for KEWPIE IT Campaign in London New Products Potts Partnership Expands into Sweet Category with Coulis Launch Ingredients Sauces New Products Related news

Vitafoods India is a dedicated event for the nutraceutical, functional food & beverage, and dietary supplement industries. Discover cutting-edge innovations, connect with industry leaders and gain valuable insights. Food and Beverage Industry Event Close Close Vitafoods India Trade Show About Detail Visitors Discussion Discover the latest nutraceutical innovations and trends Build new partnerships and grow your business Connect with industry leaders and experts Showcase your thought leadership to the most relevant audience Innovation Zone An unmissable opportunity for exhibitors & visitors to experience the latest breakthroughs and innovations in the nutraceutical industry. Global Trends Zone Learn about emerging trends and developments across global nutraceutical industry through dedicated displays. Tasting Zone Discover and sample the latest functional foods and beverages with info cards and QR codes plus learn all about their benefits! Conference Themes Explore the science shaping future nutrition trends. From Personalised Nutrition & AI Integration to Women-Centric Nutrition, Microbiome & Gut Health Evolution, and more. My Agenda 🔒 Create a free FNBX account to: 📌 Save events and build your personal agenda 🤝 See who else is attending each event There are currently no FNBX members set as attending this event. First PREV 1 Page 1 NEXT Last 9 - 11 February 2027 Mumbai, MH, India Organised by: Informa Visit organisers website Vitafoods India is a dedicated event for the nutraceutical, functional food & beverage, and dietary supplement industries. Discover cutting-edge innovations, connect with industry leaders and gain valuable insights. . No one is currently registered to attend this event Log in to attend comments debug Discussion Log In Write a comment Write a comment Share Your Thoughts Be the first to write a comment.

James Watt is evaluating three breweries for potential acquisition to support the launch and commercial scale of his new beer venture, Second Best. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom BrewDog co-founder James Watt is evaluating the acquisition of one of three commercial breweries to supply production capacity for his new beverage enterprise, Second Best. The former BrewDog chief executive confirmed that the venture is reviewing three operational brewing facilities, while concurrently finalising contract manufacturing agreements with third-party brewing partners to produce initial commercial volumes ahead of securing permanent physical infrastructure. The announcement marks the next phase of development for the brand, which has recorded 50,000 community equity registrations ahead of its initial retail rollout. Brewery Acquisition Targets and Production The search for dedicated manufacturing assets follows the formal launch of the Second Best platform earlier in the year. Watt indicated that while negotiations regarding facility acquisitions remain ongoing, contract brewing partnerships will be deployed to establish immediate supply chain capabilities. Details regarding the specific geographical locations, brewing capacities, or corporate ownership of the three candidate breweries have not been disclosed. The strategy aims to establish immediate market presence across physical and digital retail channels while securing long-term brewing infrastructure to support national and international distribution. Initial Beer Lineup and Products Second Best has completed formulation and recipe development for its debut product portfolio, introducing two core beer styles: 🍺 West Coast IPA: Formulated at 6.7 per cent ABV, delivering a hop-forward profile characteristic of classic West Coast India Pale Ales. 🍺 Export Helles: Formulated at 5.4 per cent ABV, offering a clean, malt-accented traditional German-style lager profile. Visual packaging design and brand architecture are scheduled for release in upcoming operational updates, alongside plans to launch a complementary alcohol-adjacent functional drinks brand focused on hangover mitigation. Corporate Background The operational push follows Watt's attempt in July 2026 to buy back BrewDog's brand IP and operational assets from US-based beverage and cannabis enterprise Tilray Brands, which acquired key UK, US, and Australian assets of the craft brewer earlier in the year. Following confirmation from Tilray executive leadership that the BrewDog business was not for sale, commercial focus shifted fully toward scaling Second Best. Under the equity allocation framework established for the new business, Watt has committed to allocating up to 19.3 per cent of Second Best's corporate equity to legacy BrewDog retail shareholders, creating a community-owned corporate governance structure for the new enterprise. Alcohol James Watt Eyes Brewery Acquisition for Second Best Venture Eddie Sanders August 13, 2026 New Products Optimum Nutrition and Wisconsin Brewing Launch ChampionSips Protein Non Alcoholic Beer Packaging deltaH Innovations and Brains Brewery Launch Self-Cooling Beer Can Alcohol Hall & Woodhouse Partners with James May to Launch The Spanner Cask Ale Alcohol BrewDog Launches Liquid Visions Premium Craft Beer Range Beverage Business & Finance People Alcohol Related news

To validate this shift towards premium functionality, the brand has secured a high-profile endorsement from world-renowned chef Gordon Ramsay, aiming to prove that the reformulated spread can meet the rigorous standards of professional kitchens. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Flora Food Group’s heritage spread brand, I Can't Believe It's Not Butter! , has announced a comprehensive product reformulation and strategic repositioning. The brand is entering a "new era" defined by its proprietary NutriRich™ platform, designed to offer chef-grade culinary performance alongside enhanced nutritional density. To validate this shift towards premium functionality, the brand has secured a high-profile endorsement from world-renowned chef Gordon Ramsay , aiming to prove that the reformulated spread can meet the rigorous standards of professional kitchens. Product Innovation: The 'NutriRich' Standard The reformulation is engineered to deliver a dual-benefit proposition: creaminess for cooking applications (sautéing, baking, sauces) and fortification for health-conscious consumers. Nutritional Specifications (Per Tablespoon): Vitamin Fortification: An excellent source of Vitamins A, D, E, and B12 (delivering 20% of the recommended daily value). Essential Fatty Acids: Provides 10–20% of the recommended daily value of Omega-3 ALA. Fat Profile: Original: 70% less saturated fat than dairy butter. Light: 80% less saturated fat and 65% fewer calories than dairy butter. Strategic Partnership: 'Next Level Better' The collaboration with Gordon Ramsay serves as a critical credibility play. Ramsay, known for his exacting culinary standards, tested the product across various applications—from baking to his signature scrambled eggs—before lending his name to the campaign. Gordon Ramsay commented on the validation process: "I don't put my name on anything unless I've used it myself and know it can perform in a real kitchen. My team and I tested the new I Can't Believe It's Not Butter! products... and they delivered consistently in flavor and texture. Perfect for home cooks who want great taste." As part of the partnership, Ramsay has curated four "Next Level Better" recipes to demonstrate versatility, including Korean Style Grilled Corn Ribs and Stunning Protein Scrambled Eggs . Marketing Activation and Media Integration The campaign extends beyond traditional endorsements into deep media integration across Ramsay’s television and digital properties on FOX and YouTube. Idiot Sandwich: Contestants on the hit YouTube show will compete using the product. FOX Network: The brand will be featured on Next Level Chef and its digital companion series, Next Level Kitchen . Olga Osminkina-Jones , Group Chief Marketing Officer at Flora Food Group, stated: "With our NutriRich™ reformulation and Gordon Ramsay's endorsement, we're proving that everyday cooking can meet next-level culinary standards without asking people to compromise on taste or nutrition." Commercial Lineup The refreshed portfolio includes: Original & Light: Available now at retailers nationwide. Extra Creamy: A premium blend crafted with 8% fresh cream for ultra-smooth texture, coming soon in tub and stick formats. Dairy I Can't Believe It's Not Butter! Reformulates with 'NutriRich' Platform; Secures Gordon Ramsay Endorsement News January 17, 2026 Dairy Saputo Agrees £988M Sale of UK Dairy Division to Lactalis New Products Danimals Expands Kids Yoghurt Range with Peach Smoothie Launch Packaging Aldi and Arla Launch Trial for UV Tagged Milk Bottle Recycling Dairy Danone and Arcor Complete Argentina Dairy Joint Venture Food People Ingredients Dairy Marketing Related news

The collaboration is designed to scale Five Guys' off-premise business by tapping into the lucrative "return-to-office" budget, where employers are increasingly investing in food perks to boost attendance and productivity. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Workplace food technology platform ezCater has announced a major expansion of its restaurant network, securing a partnership with Five Guys. The deal sees approximately 800 Five Guys locations joining the ezCater marketplace, unlocking high-value corporate catering opportunities for the burger chain nationwide. The collaboration is designed to scale Five Guys' off-premise business by tapping into the lucrative "return-to-office" budget, where employers are increasingly investing in food perks to boost attendance and productivity. The 'Free Lunch' Incentive The partnership capitalises on shifting workplace dynamics. Recent survey data from ezCater indicates that 75% of hybrid employees would work on-site more frequently if their employer provided free lunch. By integrating with ezCater, Five Guys aims to capture a significant share of this corporate spend. The move also addresses a specific category trend; ezCater reports a 16% year-on-year jump in orders for the burger category in 2025, suggesting a growing appetite for comfort food in professional settings. Menu Optimisation for Catering To accommodate the specific logistical demands of workplace dining, ezCater assisted Five Guys in optimising its menu for bulk orders. The offering moves beyond single-unit delivery to include: Small Group Bundles: Curated sets for team meetings. Build-Your-Own Bars: Large-format setups allowing employees to customise burgers, hot dogs, and sandwiches to preference. Sides: The chain's signature fresh-cut fries are also available within the catering structure. Molly Catalano , Chief Marketing Officer at Five Guys, highlighted the morale-boosting aspect of the offering: "A good meal can turn an ordinary workday into a great one. Employers are looking for ways to get their teams excited about coming together, and there's something special about a Five Guys burger bar where everyone gets exactly what they're craving." Cindy Klein Roche , Chief Growth Officer at ezCater, noted the timing relative to market demand: "Workplaces are hungry for a brand like Five Guys. We are seeing a 16% jump in orders for the burger category in 2025, making this the perfect time to bring their menu to our customers." Foodservice Five Guys Joins ezCater Platform Adding 800 Locations to Corporate Catering Market News January 14, 2026 Foodservice Wagamama Unveils 26 Dishes and 15 Drinks in US Menu Overhaul Foodservice TGI Fridays Expands into Balkans with Devolli Group Franchise Agreement Foodservice Hoogland Restaurant Group Acquires Five Marco's Pizza Locations Foodservice Biscuit Belly Acquires 34 Maple Street Biscuit Company Outlets Foodservice Logistics & Supply Chain Food Business & Finance Related news