Green Chef Becomes First Meal Kit to Secure Clean Label Project Certification

Meal kit provider Green Chef has announced a significant differentiator in the competitive home-delivery market, becoming the only company in the sector to achieve "Certified Clean" status on select recipes from the Clean Label Project.

Coinciding with this certification, the company has released findings from a clinical trial conducted in partnership with Citrus Labs, aimed at providing evidence-based validation for the health outcomes associated with its menu.

Certification and Transparency

The collaboration with the Clean Label Project underscores a strategic focus on ingredient transparency. To achieve the "Certified Clean" designation, Green Chef recipes underwent rigorous testing for toxins and contaminants, adhering to standards that exceed current government regulations.

The move is designed to address growing consumer scepticism regarding food supply chain opacity. By securing third-party validation, Green Chef aims to provide assurance regarding ingredient quality and safety.

Clinical Trial Results

To further substantiate its nutritional claims, Green Chef commissioned a study with Citrus Labs to measure the physiological impact of its meals on consumers.

The trial reportedly demonstrated several tangible health improvements for participants, including:

Sustainable weight management.
Reduced bloating.
Improved gut health.
Significant reduction in the consumption of processed foods.

Dan Nguyen, Dietitian and Nutrition Manager for Green Chef, highlighted the importance of trust in the current market:

"In a saturated food landscape, Green Chef offers a clear, trustworthy path to a healthy lifestyle. With nearly all calories from whole foods, bringing Green Chef into your home means choosing nutritional integrity and variety. It’s the confidence that every bite served to yourself and/or your loved ones is intentional, nutritious, and wholesome."

Commercial Context and Menu

Already established as the first CCOF-certified organic meal kit company, Green Chef continues to leverage its "clean eating" positioning. The service offers over 40 weekly recipes featuring organic produce and premium proteins, catering to specific dietary frameworks including Mediterranean, High Protein, High Fibre, Plant-Based, and Gluten-Free.

To drive customer acquisition during the New Year window, the company is currently offering complimentary organic protein upgrades on applicable meals for a limited time.