The limited-edition release wraps the classic Cheez-It Original cracker in packaging that features Butler’s likeness, turning a standard pantry staple into a piece of fan memorabilia. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Confectionery Mars Inc The Newsroom Kellanova’s Cheez-It® brand has announced a high-profile athlete collaboration, partnering with basketball superstar Jimmy Butler to release Cheez-It Original: Jimmy Butler Limited Edition . The partnership introduces a collector's box featuring the athlete, designed to deepen the brand's connection with basketball culture during the high-volume sports viewing season. Snacking and Sports Culture The collaboration is underpinned by strong category insights regarding consumption habits. Cheez-It cites data indicating that 75% of fans reach for salty snacks during sports viewing, validating the strategy to leverage an NBA icon to drive brand relevance on game days. The campaign focuses on the theme of "authenticity," aligning the brand’s "100% Real Cheese" claim with Butler’s reputation for being "100% real" on and off the court. Campaign Mechanics The limited-edition release wraps the classic Cheez-It Original cracker in packaging that features Butler’s likeness, turning a standard pantry staple into a piece of fan memorabilia. Beyond the packaging innovation, the campaign includes a consumer engagement element: a courtside sweepstakes offering fans the chance to win tickets to see their favourite team play. Jimmy Butler commented on the personal nature of the partnership: "I've always believed in being 100% real and my authentic self. Cheez-It Original is my go-to snack off the court, so teaming up with Cheez-It to create my own box was a natural way to put a stamp on something I already love and help celebrate the game and the fans who make basketball culture what it is." Cara Tragseiler , Senior Brand Director for Cheez-It, added: "Jimmy is original in every sense of the word. He plays the game on his own terms and stays true to who he is. Cheez-It Original: Jimmy Butler Limited Edition taps into that same mindset, giving fans a bold, authentic collaboration they've been craving from a player who keeps it 100% real." Snacking Cheez-It Partners with NBA Star Jimmy Butler for Limited-Edition Collector’s Box News January 27, 2026 New Products Mars Targets Premium Seasonal Gifting with Ethel M Chocolates' First-Ever Filled Egg Collection People Mars Appoints CPG Veteran Lauren Larsen as Chief Customer Officer for North American Food & Nutrition Confectionery Skittles Redefines Game Day Advertising with 'Live Commercial' Delivery Starring Elijah Wood Business & Finance Mars to Finalise $36bn Kellanova Acquisition Following European Commission Approval Food New Products Snacking Bakery Related news

Discover BRF company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Food BRF Employees founded Headquarters Itajaí - State of Santa Catarina, Brazil BRF is a global meat processing company and the second largest Brazilian food company, outsized only by JBS. With more than 30 brands in its portfolio – including Sadia, Perdigão, Qualy, Paty, Dánica, Bocatti and Vienissima – BRF is one of the most prolific food companies in the world. Its products are marketed in more than 150 countries on five continents and the business employs more than 100,000 people across more than 50 factories in eight countries (Argentina, Brazil, UAE, the Netherlands, Malaysia, UK, Thailand and Turkey). The company was formed in 2009 as a result of the merger between Sadia and Perdigão – two of Brazil’s biggest food groups. About BRF --- Collaboration & Partnerships BRF is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile BRF has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity Listings Add Listing

Gravity Theory has expanded its product portfolio with the launch of two lower-ABV, fruit-flavoured ciders, Berry Cherry and Hazy Pineapple comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Independent cider producer Gravity Theory has expanded its product range with the introduction of two new fruit-flavoured variants. The additions, named Berry Cherry and Hazy Pineapple, are available in both draught formats and 330ml and 440ml cans, following a trial phase in the UK on-trade. The launches come as the brand secures wider distribution listings across prominent travel retail operators, reflecting a growing consumer interest in lower-strength and fruit-forward cider alternatives. Portfolio Expansion and Low-ABV Focus Unlike the brand's original apple cider, which sits at 4.5% ABV, the new fruit-flavoured variants feature a lower alcohol content of 3.4% ABV. This positioning targets the expanding market segment for highly sessionable, craft-oriented beverages. Both new offerings are produced using single-estate apples—predominantly Michelin and Dabinett varieties—and undergo a traditional fermentation and maturation process lasting a minimum of six months. The production process utilises real fruit and natural flavours to achieve their profiles, and the resulting beverages are gluten-free, vegetarian, and vegan. The launch consists of two distinct flavour profiles: 🍒 Berry Cherry : A ruby-red cider infused with raspberries and blackberries, presenting a slightly tart profile with a distinct cherry finish. 🍍 Hazy Pineapple : A tropical-forward cider designed to deliver a smooth, natural sweetness on the palate. Distribution The packaged rollout follows several months of draught distribution in selected UK on-trade venues. Industry operators have reported positive customer reception for the draught formats, noting that the fruit-flavoured profiles have performed well alongside traditional apple ciders. Itai Galmundy, manager at the Hole In The Wall in Waterloo, confirmed that both the Berry Cherry and Hazy Pineapple variants have established themselves among the venue's top-performing fruit ciders since their introduction. According to David Bridge-Collyns, founder of Gravity Theory, the timing of the retail packaging launch aligns with a notable increase in commercial interest. The brand has recently secured listings with major travel networks, including Virgin Atlantic, Avanti, and Eurostar, which is expected to significantly increase brand visibility. The new ciders are positioned at a recommended retail price (RRP) of £3.50 for 330ml cans and £4.00 for 440ml cans, with trade orders facilitated directly through the company's wholesale distribution channels. New Products Gravity Theory Expands Portfolio with Two Fruit-Flavoured Ciders Eddie Sanders July 8, 2026 New Products Sazerac Enters Soju Category with US Launch of DALHO New Products Echo Falls Debuts Glow-in-the-Dark Sour Apple Fruit Fusion New Products Good Peels Enters RTD Category with Spiked Apple Refresher New Products JINRO Unveils K-POP Star Toad Limited Edition Green Grape Soju New Products Beverage Alcohol Related news

Pizza Hut Middle East has launched a provocative marketing campaign to support the rollout of its new pasta line, directly addressing the brand's complex relationship with Italian culinary tradition through a tongue-in-cheek social experiment. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Foodservice Pizza Hut The Newsroom Pizza Hut Middle East has launched a provocative marketing campaign to support the rollout of its new pasta line, directly addressing the brand's complex relationship with Italian culinary tradition through a tongue-in-cheek social experiment. Created by Publicis Middle East , the campaign titled "Approved by Italians. Kind of." leverages self-deprecating humour to validate a product that arguably defies authentic Italian culinary rules. The Social Experiment: Redefining 'Italian' Acknowledging that "traditional Italians" might reject the creamy, sauce-loaded pasta offering, the campaign pivots to a different demographic. Pizza Hut recruited "non-traditional" Italians—individuals holding Italian passports but born and raised in countries such as Kazakhstan, Lebanon, and Japan. The experiment contrasts the reactions of two distinct groups: Traditional Italians: Who guard their cuisine as sacred and reacted with expected scepticism. Global Italians: Who welcomed the contemporary, untraditional twists. The resulting content serves as a "social experiment disguised as a taste test," capturing the clash of opinions to drive engagement. The campaign includes a short documentary exploring the emotional tension between these groups, alongside bite-sized social clips that take reactions out of context for comedic effect. The campaign is designed to expose the irony of an American chain seeking validation from a culture it frequently reinterprets. Ahmad Hasan , Marketing Manager at Pizza Hut Middle East, commented on the strategy of leaning into the criticism: "We know our pasta isn't what most would call conventional. But that's what Pizza Hut is all about. Instead of hiding from it, we took it head-on. And it worked! Challenging something as sacred as Italian pasta felt like the natural next step for a brand that's never played it safe... We've always built our menu by doing what others wouldn't." Creative Execution Augusto Correia , Creative Director at Publicis Middle East, highlighted the power of brand vulnerability: "When a brand is brave enough to laugh at itself, that's when people truly connect. It makes the brand feel real and relatable. Honesty is human. Perfection isn't. And perfection never made anyone laugh." By focusing on identity and "cultural gatekeeping" rather than just ingredients, Pizza Hut aims to make the campaign instantly relatable to a diverse Middle Eastern audience familiar with blending cultures. Marketing Pizza Hut Middle East Trolls Tradition with 'Approved by Italians (Kind of)' Pasta Campaign News January 22, 2026 Foodservice Pizza Hut Australia Unveils $10M Brand Overhaul and Network Expansion Business & Finance Yum! Brands Completes $1.5B Pizza Hut Acquisition to LongRange Capital Foodservice California Pizza Kitchen and T-ROC Global to Deploy 1000 Automated Retail Kiosks Foodservice Coco Robotics and Little Caesars Launch Autonomous Robot Pizza Delivery Business & Finance Foodservice Bakery Marketing People Related news

The product rollout has secured significant retail distribution immediately, hitting shelves in over 1,450 Publix stores and more than 100 Roundy's locations in the Midwest. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Atlanta-based cold-pressed juice specialist Arden's Garden has announced a strategic expansion of its functional beverage line, introducing Sea Moss Energy™ . The new wellness shot capitalises on the surging consumer interest in sea moss as a functional ingredient, following the brand's successful category entry in 2025. The product rollout has secured significant retail distribution immediately, hitting shelves in over 1,450 Publix stores and more than 100 Roundy's locations in the Midwest. Product Formulation and Functional Benefits The new 2-ounce shot is engineered to deliver sustained energy and nutritional density without the caloric load of a full smoothie. The formulation blends St Lucia Sea Moss gel with fruit juices and green tea to create a functional profile targeting gut health, immunity, and metabolic function. Key Technical Specifications: Flavour Profile: A tropical blend of pineapple, passion fruit, and lemon designed to mask the oceanic notes often associated with sea moss. Energy Source: Contains 106mg of caffeine derived from green tea, offering a "smooth lift" to avoid the crash associated with synthetic stimulants or coffee. Caloric Density: Low-calorie formulation at just 40 calories per shot. Strategic Context: The Sea Moss Boom The launch builds directly on the commercial momentum of the brand’s Tropical Sea Moss Smoothie , which was introduced in 2025 and became a best-seller within six months. Arden's Garden is leveraging this verified consumer demand to extend the ingredient into the high-velocity "shot" format. Leslie Zinn , CEO of Arden's Garden, explained the R&D focus: "We have seen such an amazing response to our other products that utilise sea moss gel, so it was only natural that we expanded our wellness shot offering to include Sea Moss Energy as well. We know consumers are interested in sea moss for its mineral-rich nourishment and anti-inflammatory properties. Our goal was to take those benefits and pack them into a wellness shot for on-the-go energy." Commercial Availability Sea Moss Energy™ is positioned as an accessible entry point into the functional ingredient category. Format: 2oz. single-serve shot. Pricing: Retails for $2.99 . Distribution: Currently available at Publix and Roundy's, with further distribution announcements expected shortly. Beverage Arden's Garden Expands Wellness Shot Portfolio with 'Sea Moss Energy' Launch at Publix News January 24, 2026 Energy Drinks Red Bull Adds Fuji Apple & Ginger Edition to Permanent Lineup across US Retail New Products FLRT Launches Apple Bottoms Up Zero Sugar Energy Drink for Fall New Products Walovi Launches Natural Energy Drink and Berry Juice People Celsius Holdings Announces Leadership Changes Health & Nutrition New Products Beverage Energy Drinks Related news

Phizz has expanded its Daily Immune+ range with a new Strawberry flavour, targeting off-peak winter consumption by combining electrolytes. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Functional hydration brand Phizz has expanded its Daily Immune+ portfolio with the launch of a new Strawberry flavour across UK and Irish retail channels. Comprising 20 effervescent tablets per tube, the product combines the brand's core electrolyte hydration formula with a comprehensive multivitamin blend featuring vitamins C and D, iron, zinc, and selenium. The launch aims to extend category consumption beyond hydration's traditional summer peak, leveraging consumer demand for proactive immune health during the autumn and winter trading periods. By pairing electrolyte hydration with immune-support micronutrients, the line extension is formulated to make functional hydration a daily habit throughout the colder months. Dr Paul Anastasiades, Co-Founder and Head of Product Development at Phizz, noted that the formulation was developed around the biological link between proper hydration and the maintenance of mucosal protective barriers in the nose and throat. Anastasiades highlighted vitamin D as an essential inclusion for winter routines when reduced daylight hours limit natural synthesis in the body. Dan Cray, Co-Founder of Phizz, stated that combining hydration with proactive immune support provides consumers with a clear reason to maintain hydration throughout the winter season, while unlocking incremental category growth for retail partners. Product Portfolio and Nutritional Specifications The Strawberry release builds upon the commercial performance of Daily Immune+ Orange, which debuted in August 2025 and became the brand's fastest-growing immune SKU over the subsequent 52 weeks. The Daily Immune+ platform now features two distinct flavour offerings: 🍊 Daily Immune+ Orange: The flagship citrus formulation combining electrolytes with essential immune vitamins. 🍓 Daily Immune+ Strawberry: The newly introduced berry variant delivering targeted hydration and micronutrient support. Each 20-tablet tube carries a recommended retail price (RRP) of £9.50, representing an equivalent price point of approximately 40p per single-serve drink. Phased Retail Rollout across UK and Ireland Phizz is executing a phased commercial rollout across high-street health, pharmacy, and grocery multiples throughout late summer and autumn 2026: Tesco and Tesco Ireland: Commercial availability commenced on 24 August 2026. Holland & Barrett: Deployed across physical stores and online channels on 1 September 2026. Morrisons: Retail distribution scheduled to commence on 28 September 2026. Boots: In-store and online availability scheduled to go live in mid-October 2026. The coordinated retail expansion positions the functional effervescent brand to capture wellness and preventative healthcare demand ahead of the winter trading period. New Products Phizz Launches Strawberry Daily Immune Tablets in UK Eddie Sanders September 4, 2026 New Products RYZE Launches Limited Edition Pumpkin Spice Mushroom Coffee at Target New Products Beyond Meat Launches Phytosphere Platform with Powders, Bars and Beverages New Products Optimum Nutrition and Wisconsin Brewing Launch ChampionSips Protein Non Alcoholic Beer New Products Wave Kids Launches Four Organic Flavoured Waters for Back to School New Products Beverage Health & Nutrition Related news

The launches signal a strategic effort by Lifeway to leverage its core competency in fermentation and probiotic cultures into adjacent, high-growth categories, specifically the lucrative sports nutrition beverage sector and the premium culinary dairy aisle. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Lifeway Foods, Inc. , the dominant U.S. supplier of kefir and fermented probiotic products, has announced a significant expansion of its portfolio to coincide with its 40th anniversary. The company is launching two distinct innovation lines: Lifeway Muscle Mates™ and Lifeway Kefir Butter™ . The launches signal a strategic effort by Lifeway to leverage its core competency in fermentation and probiotic cultures into adjacent, high-growth categories, specifically the lucrative sports nutrition beverage sector and the premium culinary dairy aisle. Sports Nutrition Meets Gut Health: Lifeway Muscle Mates™ The most notable departure from Lifeway's traditional portfolio is Muscle Mates™ , an 8-ounce ready-to-drink (RTD) functional beverage. The product is engineered to bridge the gap between digestive wellness and athletic performance, a convergence that is increasingly driving the "active lifestyle" segment. Key Formulation Specifications: Protein: 20 grams per serving. Performance Additive: 5 grams of creatine, targeting muscle strength and recovery. Gut Health: 12 live and active probiotic cultures. Digestibility: Formulated to be completely lactose-free. By combining creatine—a supplement historically siloed in powdered sports nutrition—with a probiotic dairy base, Lifeway is positioning Muscle Mates™ as a versatile option for pre-workout fuel, post-workout recovery, or daily wellness. The brand plans to distribute the line across conventional grocery stores, speciality retailers, and dedicated fitness centres. Probiotic Kefir Butter™ Simultaneously, the company is targeting the premium culinary market with Lifeway Kefir Butter™ . Drawing on the manufacturing expertise of its subsidiary, Fresh Made, the product introduces functional nutrition to a household staple. The butter is cultured using Lifeway’s signature kefir strains, resulting in a low-lactose profile with a distinct depth of flavour and "silky finish." It will debut in three varieties designed for both everyday cooking and high-end finishing applications: Unsalted Sea Salt Honey Butter Capitalising on a $75 Billion Market The dual launch is underpinned by strong macroeconomic tailwinds for the fermented foods sector. Lifeway notes that the cultured dairy category is projected to exceed $75 billion globally over the next decade. Furthermore, the company highlighted that the newly released Dietary Guidelines explicitly emphasise the nutritional importance of cultured dairy. Julie Smolyansky , President and CEO of Lifeway Foods, framed the innovations around this momentum: "For 40 years, Lifeway has been driven by a passion for cultured dairy and the powerful role it plays in modern wellness... From our category-defining kefir and versatile farmer cheese to performance-focused beverages and cultured butter, this next wave of innovation brings together nutrition, flavour, and excitement in a way only Lifeway can." New Products Lifeway Foods Launches Muscle Mates Functional Beverage News March 2, 2026 New Products RYZE Launches Limited Edition Pumpkin Spice Mushroom Coffee at Target New Products Beyond Meat Launches Phytosphere Platform with Powders, Bars and Beverages New Products Optimum Nutrition and Wisconsin Brewing Launch ChampionSips Protein Non Alcoholic Beer New Products Wave Kids Launches Four Organic Flavoured Waters for Back to School Health & Nutrition Beverage New Products Food Dairy Related news

Tradebe has acquired citrus oil producer CitraSource from IFF to strengthen its Life Sciences Ingredients division and expand comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Tradebe has completed the acquisition of CitraSource, a producer of natural citrus oils and extracts, from IFF. The transaction marks the latest expansion of the Tradebe Life Sciences division, intended to bolster the company’s ingredients platform in the United States and enhance its capabilities across the global citrus value chain. The integration of CitraSource follows the acquisition of Florachem in April 2025, which established a significant footprint for Tradebe in the Florida citrus market. By combining these businesses, Tradebe aims to develop an integrated offering in natural ingredients. CitraSource specialises in sourcing and processing a diverse portfolio of citrus fruits, including oranges, grapefruits, lemons, tangerines, and limes. The business produces full-profile oils, terpeneless qualities, and specialised fractions, which are distributed to a global customer base. Operational Capacity and Technical Focus The core of the CitraSource operation is its Winter Haven, Florida facility, which utilises multi-stage and molecular distillation techniques. This infrastructure, combined with dedicated inventory management and extensive storage capacity, allows the business to maintain a consistent supply for its clients. The facility’s production processes meet FSSC 22000 standards, and the product range holds Kosher and Halal certifications. Tradebe intends to leverage these operational assets to support its broader portfolio of multi-tonality citrus specialities. Jon Leonard, CEO of the Ingredients division, highlighted: "CitraSource is a strategic acquisition that considerably expands our product portfolio in multi-tonality citrus specialties and enhances our manufacturing technology," adding that the company looks forward to welcoming the CitraSource team into Tradebe. Growth for Tradebe Life Sciences This acquisition is aligned with the growth trajectory of Tradebe Life Sciences, a business line focused on flavours, ingredients, and purification. With this addition, Tradebe aims to further diversify its presence in specialty markets and improve its processing technologies. Oscar Creixell, CEO of Tradebe Life Sciences, noted that the integration of CitraSource reinforces the company’s ambition to build a global platform for natural ingredients, supported by advanced processing capabilities. The company maintains a portfolio of four business lines, with the Life Sciences division generating approximately $210 million in annual revenue. Business & Finance Tradebe Acquires CitraSource to Expand Citrus Ingredients Portfolio Eddie Sanders July 1, 2026 Business & Finance General Mills Completes Sale of Brazil Business to 3corações Alcohol Sazerac Expands Kentucky Bourbon Network with Acquisition of Garrard County Distilling Business & Finance GrubMarket Enters UK Market with Acquisition of JR Holland Business & Finance Pilgrim's Europe to Acquire Walkers Deli and Sausage from Samworth Brothers Ingredients Business & Finance Related news

Discover Suntory company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Soft drinks Suntory Employees founded Headquarters Tokyo, Japan Suntory is a Japanese brewing, distilling and soft drinks manufacturing group. It was started by Torii Shinjiro, who first opened his store Torii Shoten in Osaka on 1 February 1899 to sell imported wines. The store became the Kotobukiya company in 1921, and in 1963 Kotobukiya changed its name to Suntory, taken from the name of the whisky it produces. On 1 May 2014, Suntory completed the acquisition of all outstanding shares of Beam for $83.50 per share. As a result of the transaction, Beam was renamed Beam Suntory. Through its Lucozade Ribena Suntory division, it also offers a number of recognisable soft drink brands including Lucozade and Orangina. About Suntory --- Collaboration & Partnerships Suntory is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Settings Loading... Name Title Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity New Products Suntory Launches -196 Limited Edition Kiwi Flavour August 25, 2026 Business & Finance Suntory Beverage and Food GBI Invests £14.5M in UK Blackcurrant Facility June 24, 2026 Energy Drinks Lucozade Energy Grafruitti Returns to UK Market April 7, 2026 New Products Suntory Expands Ribena Portfolio with 'Summer Fruits' Launch Across Squash and RTD Formats February 27, 2026 Listings Add Listing

PepsiCo has appointed Steve Schmitt as its next executive vice president and chief financial officer, effective November 10, 2025, marking a key leadership transition for the global beverage and snacks leader. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom PepsiCo has appointed Steve Schmitt as its next executive vice president and chief financial officer, effective November 10, 2025, marking a key leadership transition for the global beverage and snacks leader. Schmitt joins PepsiCo from Walmart U.S., where he served as CFO, overseeing financial operations across the retailer’s expansive omni-channel business. During his tenure, he played a pivotal role in Walmart’s digital transformation and cost optimization efforts — experience that PepsiCo is expected to leverage as it strengthens its operational discipline across a global beverage and food network. Outgoing CFO Jamie Caulfield, a 30-year PepsiCo veteran, will remain in the role until the transition date and continue in an advisory capacity through May 2026. Chairman and CEO Ramon Laguarta praised Caulfield’s leadership during a period of significant evolution for the company, citing his “steady guidance through transformative market shifts and his lasting contributions to PepsiCo’s financial resilience.” In announcing the appointment, Laguarta expressed strong confidence in Schmitt’s strategic and operational expertise. “Steve has a strong track record of proven results and brings critical financial and operational experience that aligns with PepsiCo’s growth ambitions,” he said. Laguarta also highlighted Schmitt’s familiarity with complex supply chains and cost structures as key strengths that will support PepsiCo’s next phase of value creation. Prior to Walmart, Schmitt held leadership roles at Yum! Brands, where he focused on long-term growth strategies in the quick-service restaurant sector, and at UPS, where he spent more than a decade honing his financial and logistics expertise. His cross-sector background is expected to enhance PepsiCo’s agility as it navigates shifting consumer dynamics in the beverage space. PepsiCo generated nearly $92 billion in net revenue in 2024, driven by continued growth in beverages and convenient foods. As the company pursues its agenda around healthier, more sustainable offerings, Schmitt’s leadership will be central to balancing innovation investment with cost efficiency. With the leadership transition, PepsiCo signals a continued focus on strategic transformation, operational excellence, and maintaining its competitive edge in a beverage market defined by rapid consumer and channel evolution. People PepsiCo Names Walmart’s Steve Schmitt as New CFO, as Jamie Caulfield Retires After Three Decades News October 10, 2025 People Kraft Heinz Appoints Lucy Hovey as CFO for UK and Ireland Operations People The Hershey Company Appoints Dave Hulays as Chief Financial Officer People Nestlé Waters UK Appoints Thomas Conquet as UK Managing Director People Ben & Jerry's Appoints Three Independent Directors to Board People Soft drinks Business & Finance Beverage Related news

Barilla, the Official Pasta Partner of Formula 1®, is capitalising on the global surge in F1 viewership by launching "Barilla Racing Wheels," a special-edition pasta shape designed to merge high-performance sports licensing with the traditional "Domenica Italiana" (Italian Sunday) meal occasion. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Barilla, the world’s leading pasta manufacturer, has announced the launch of Barilla Racing Wheels, a collectors’ edition pasta shape inspired by its official partnership with Formula 1®. The product represents a strategic effort to translate a high-profile sports sponsorship into a tangible retail product, targeting the intersection of sports fans and premium food consumers during the 2026 race season. The launch is centred on the cultural concept of "Domenica Italiana," an Italian tradition of gathering for a shared meal while watching the race, effectively creating a specific consumption occasion tied to the F1 calendar. Product Engineering: Performance-Driven Design The Barilla Racing Wheels are not merely a novelty shape; they are engineered to meet the brand's "Al Bronzo" performance standards. The design reflects the technical precision associated with Formula 1® engineering: Shape Dynamics : A ridged, circular shape modelled after F1 wheels, designed specifically to maximise sauce adhesion. Texture Profile : Formulated to deliver a consistent al dente bite, a core requirement for Barilla’s premium positioning. Collectors' Positioning : Packaged as a special-edition SKU to drive impulse purchases and "brand-love" among the growing F1 fanbase in the United States. Angie Cotter, U.S. Pasta Category Marketing Director, stated that the product celebrates the "shared focus on detail and commitment to constant improvement" found in both pasta making and elite racing. Experiential Activation: Miami Grand Prix 2026 To support the retail launch, Barilla is implementing a high-visibility experiential strategy at the Formula 1® Crypto.com Miami Grand Prix 2026. This multi-tiered activation includes: Lasagna Bars : Two dedicated on-site locations serving classic Bolognese and Ricotta and Spinach recipes to the general public. Paddock Club Integration : A premium hospitality tier featuring "Al Bronzo by Barilla"—a bronze-cut pasta line—alongside specialised Racing Wheels dishes. Lifestyle Marketing : Utilising the race weekend to promote the "Domenica Italiana" narrative, encouraging fans to replicate the Italian Sunday tradition at home. Sports Licensing in the CPG Sector The collaboration reflects a broader trend in the Consumer Packaged Goods (CPG) industry where brands are moving beyond static logo placements to integrated product innovations. By creating a unique SKU, Barilla achieves: Incremental Category Growth : Attracting younger, sports-focused demographics into the pasta aisle. Cross-Channel Synergy : Aligning high-end Paddock Club hospitality with mass-market retail availability. Occasion Creation : Formalising "race day" as a recurring meal occasion, similar to the "Super Bowl Sunday" model in the snack and beverage categories. New Products Barilla Scales Formula 1 Partnership with Launch of Racing Wheels Pasta News April 16, 2026 New Products Maggi Expands Instant Noodle Portfolio with Three Asian-Inspired Ramen Flavours New Products PepsiCo Launches Refrigerated Alvalle Gazpacho New Products Goodles Launches Twirly Mac Range with Three Bold Flavours New Products General Mills Expands Totino's Portfolio with Fan-Inspired Flavour Innovations Bakery Marketing New Products Food Related news

Italian cured meat producer Salumificio SantOrso S.r.l. has launched Salami Chips, utilising patented dehydration technology. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom The global savoury snack category is undergoing a significant structural transition as manufacturers reformulate traditional products to align with clean-label, high-protein, and functional wellness trends. In a strategic move to capitalise on this high-value category, Italian charcuterie specialist Salumificio SantOrso S.r.l., through its dedicated Meaty Snacks division, has announced the international commercial rollout of Salami Chips. First introduced at TUTTOFOOD Milan 2025, where the product secured the Better Future Award in the Snacks Innovation category, the patented snack line represents an agile effort to transition traditional cured meats into a modern, shelf-stable, and convenient snack format. By converting authentic Italian cured meats into thin, crispy, ready-to-eat chips, the fourth-generation family business aims to capture market share within the rapidly expanding protein-rich snacking sector. The launch marks a shift for the traditional deli and cured meat industry, proving that heritage food processing and modern convenience packaging can be successfully integrated to target active lifestyle, low-carbohydrate, and ketogenic consumer demographics. Nutrition and Dehydration Engineering From an agricultural and food engineering perspective, the primary technical challenge of producing meat-based snacks is maintaining the authentic sensory and textural characteristics of the source material without resorting to synthetic additives, binding agents, or excess sugars. Many high-protein snacks on the market rely on heavily processed protein isolates or plant-based starches to achieve a crispy texture, which can often dilute the nutritional density and taste profile. The Salami Chips manufacturing process addresses these technical hurdles through a patented dehydration methodology: High Concentration of Raw Materials : Each individual 25-gram pouch requires approximately 175 grams of fresh, authentic Italian cured meat prior to processing, resulting in a highly concentrated, nutrient-dense finished product. Superior Protein Density : The final dehydrated product delivers an exceptional 59 per cent natural protein content, providing a functional energy source that naturally supports muscle synthesis. Clean Label Sourcing : The formulation contains zero sugars, zero chemical additives, and is entirely free from gluten, milk, and dairy components, removing common purchasing barriers for allergen-sensitive and health-conscious shoppers. By preserving the natural lipids and flavour compounds of the cured meat during the dehydration phase, the production team has successfully replicated the rich, savoury bite of traditional charcuterie in a lightweight, stable snack format. The initial product portfolio debuts with six distinct flavour profiles, including Hot Pepperoni, Sweet Paprika, Garlic Flavour, Truffle Aroma, Salt and Vinegar, and Italian Sausage. Ambient Temperature Shelf Stability For distributors, grocery category managers, and retail buyers, the most significant commercial differentiator of Salami Chips is its ambient shelf stability. Traditional cured meats must be transported, stored, and merchandised within a strict, continuous cold-chain network to prevent spoilage and maintain food safety standards. This requirement entails high shipping weights, elevated electricity costs, and restricted merchandising real estate, limiting charcuterie primarily to refrigerated deli counters. Through its patented technology, Meaty Snacks has achieved an ambient shelf life of up to 240 days. Bypassing cold-chain constraints delivers several key business-to-business benefits: Flexible Merchandising Opportunities : Retailers can position Salami Chips across high-traffic, off-shelf impulse zones, including checkout counters, seasonal endcaps, and beverage companion displays. Lowered Distribution Overheads : Transporting goods at ambient temperatures significantly reduces freight costs, simplifies warehouse logistics, and minimises the risk of product loss during transit. Alternative Channel Penetration : The lightweight, shatterproof, and stable pouch format makes the product highly suitable for complex, space-constrained travel retail channels, such as passenger airlines, high-speed rail catering, and corporate vending micro-markets. By transforming a highly perishable delicatessen item into a stable consumer packaged goods format, the brand enables retail partners to expand their high-margin snack offerings beyond traditional grocery boundaries. While brand-led retail distribution drives immediate market visibility, the underlying operational strength of Salumificio SantOrso lies in its industrial reliability, manufacturing scale, and private-label capabilities. Founded as a family-run enterprise with over 30 years of curing experience, the company now operates across four European production plants, yielding an annual manufacturing volume of approximately 2 million kilograms. To support its global expansion strategy, the company has aligned its manufacturing standards with rigorous international compliance networks, securing IFS Food certification and active membership in the Private Label Manufacturers Association. New Products Salumificio SantOrso Launches High-Protein Salami Chips Dan Bunt May 28, 2026 New Products Co-op Launches Halloween 2026 Confectionery and Snack Range New Products Milk Bar Partners with Beyond Meat to Launch Savoury Plant-Based Range Foodservice Chomps Expands Distribution Footprint at Starbucks and Costco Snacking Little Bites Launches Mystery Muffin and Naming Contest Meat & Seafood Snacking New Products Food Related news