Canadian regenerative ingredients company Above Food has agreed to acquire the speciality crop food ingredients division of The Redwood Group for approximately $34 million, in a move that strengthens its global supply chain and ingredient capabilities. Canadian regenerative ingredients company Above Food has agreed to acquire the speciality crop food ingredients division of The Redwood Group for approximately $34 million, in a move that strengthens its global supply chain and ingredient capabilities. Under the terms of the deal, Above Food will pay $8.1 million in cash and issue 5.6 million common shares, with the transaction subject to customary closing adjustments. The Redwood Group’s crop ingredients division, headquartered in Montana, US, supplies grains, pulses and speciality crops to customers across more than 35 countries. Its vertically integrated operations span origination, merchandising, processing and value-added finishing, serving both the human and pet food sectors. Above Food said the acquisition aligns with its seed-to-fork model, which ensures full control over sourcing, processing and product development, while maintaining commitments to traceability, quality, and regenerative agriculture practices. Lionel Kambeitz, founder, president, CEO and executive chairman of Above Food, commented: “The Redwood Group’s speciality crop ingredient division operates in full harmony with our seed-to-fork approach. It brings top-tier processing and storage capabilities, backed by robust safety and quality systems, and strong relationships with growers, suppliers and customers.” Mike Kincaid, founder and president of The Redwood Group, described the transaction as a “significant milestone” for the company: “While it’s a bittersweet moment in our history, this deal represents a tremendous opportunity for our teams in Mission, Kansas and Chester, Montana, to join an organisation focused on speciality crops and value-added opportunities both regionally and globally.” He added that Above Food’s acquisition would enable the combined business to enhance utilisation and expand margin structures across several Above Food assets. The deal follows Above Food’s acquisition of Brotalia last month – a Spanish plant-based food and technology firm specialising in 3D printing and dry fermentation systems – as the company continues to expand its regenerative food platform and global ingredients footprint. Would you like me to add a headline deck + meta description (for SEO and web publishing) in the same B2B style? It’s typically how professional food trade outlets prepare article intros. The Newsroom Ingredients Above Food acquires Redwood Group’s crop ingredients business in $34m deal August 11, 2024 Business & Finance Ingredients Food Related news

Pladis Americas is adding a seasonal twist to its Flipz lineup through a new partnership with The Elf on the Shelf and The Lumistella Company. Pladis Americas is adding a seasonal twist to its Flipz lineup through a new partnership with The Elf on the Shelf and The Lumistella Company. The collaboration introduces Flipz Elf on the Shelf Sugar Cookie Covered Pretzels, a limited-edition holiday flavour designed to capture the spirit — and sweetness — of the festive season. The new variety features Flipz’s signature crunchy pretzels coated in a sugar cookie–flavoured white fudge and finished with colourful holiday sprinkles. “Flipz Sugar Cookie is our latest holiday limited-edition treat, created to capture the magic and joy of the season. By teaming up with The Elf on the Shelf, we’re bringing consumers a snack that is a little sweet and a little salty – just like the elves,” said Shivani Arora, marketing director at Pladis Americas. Available for a limited time, 6.5oz bags of Flipz Elf on the Shelf Sugar Cookie Covered Pretzels are rolling out across retailers in the US for the holiday season. The Newsroom New Products Flipz Partners with The Elf on the Shelf for Limited-Edition Festive Flavour News November 6, 2025 Snacking New Products Food Related news Confectionery Hershey Unveils Easter Products: Jolly Rancher Innovation and Partnerships Confectionery Baileys Chocolate Targets Seasonal Gifting with 'All You Need Is Love' Valentine's Collection Alcohol BuzzBallz Auctions 9-Carat Pink Diamond Ring to Mark 'Pink Lemonsqueezy' Launch Marketing Insomnia Cookies Trials Dine-In Reservations and Prix-Fixe Menu for Valentine's Day

The new-generation functional starch is designed to bridge the processing gap between traditional gelatin and starch systems, enabling manufacturers to produce vegan jellies using atmospheric cooking methods. Emsland Group has announced a significant technical breakthrough in the plant-based confectionery sector, introducing Emjel® LC 15 . The new-generation functional starch is designed to bridge the processing gap between traditional gelatin and starch systems, enabling manufacturers to produce vegan jellies using atmospheric cooking methods. The launch addresses a long-standing manufacturing hurdle: while gelatin processes efficiently under atmospheric conditions, conventional starches typically require high temperatures and complex pressure or vacuum cooking systems to achieve full gelatinisation. Emjel® LC 15 eliminates this requirement, offering the processing ease of gelatin in a fully plant-based solution. Operational Innovation: Atmospheric Processing By allowing for atmospheric cooking, Emjel® LC 15 simplifies the production line for plant-based gummies and jellies. This innovation means manufacturers can produce high-quality vegan confectionery without investing in or utilising pressure or vacuum cooking infrastructure. This gentler processing method offers corollary benefits for formulation: Ingredient Protection: Lower processing temperatures help preserve sensitive ingredients such as natural flavours, colours, and vitamins. Energy Efficiency: The reduction in required heat load translates to lower energy consumption and operational costs. Sensory Profile and Thermostability Beyond processing, the ingredient is engineered to replicate the sensory attributes consumers expect from premium confectionery. Emsland Group claims the starch delivers a "smooth, elastic texture and clear appearance" comparable to gelatin-based products. Crucially, the product offers superior performance in supply chain resilience. Unlike gelatin, which can soften or melt in high heat, Emjel® LC 15 provides improved thermostability , maintaining structural integrity even at elevated temperatures—a critical factor for export markets and warm climates. Key Benefits for Producers: 🌡️ Atmospheric Cooking: Eliminates the need for pressure/vacuum systems; suitable for starch-less moulding. 🍬 Gelatin-Like Quality: Delivers high clarity and elastic texture. ☀️ Heat Resistance: Superior thermostability compared to gelatin formulations. 🌍 Market Expansion: Opens access to Vegan, Halal, and Kosher demographics. Commercial Debut Emsland Group has confirmed that its application experts will present the concept live at the ISM Ingredients exhibition in Cologne, Germany. The showcase is scheduled for 1-4 February 2026 (Hall 10.1, Booth # H-031 / J-030).The new-generation functional starch is designed to bridge the processing gap between traditional gelatin and starch systems, enabling manufacturers to produce vegan jellies using atmospheric cooking methods. The Newsroom Ingredients Emsland Group Unveils 'Emjel® LC 15' Starch to Enable Atmospheric Cooking for Vegan Jellies News January 20, 2026 Flavours & Colours Safety & Quality Plant-based Confectionery New Solutions Ingredients Related news Plant-based Califia Farms Expands 'Simple & Organic' Platform with First-Ever Soymilk and Clean Label Creamers Plant-based Emirates Pivots Vegan Strategy to 'Whole Foods' and Rejects Mock Meats for 2027 Menu Overhaul Plant-based VFC Foods Splits from Vegan Food Group; Co-Founder Adam Lyons Returns to Lead Reformulation Strategy Plant-based La Vie Debuts 'UK-First' Plant-Based Salami Sticks at Waitrose and Ocado for Veganuary

Tenzing, the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+. Tenzing , the UK-based natural energy brand, has announced a strategic expansion beyond its core caffeine-led portfolio with the launch of a new functional sub-range: Natural Energy+ . The rollout begins immediately with a Lion’s Mane mushroom variant, marking the brand's first foray into the burgeoning "nootropic" and functional mushroom category. The launch is designed to capitalise on intensifying competition within the energy aisle, where retailers are increasingly seeking innovation that offers clear, benefit-led outcomes beyond simple stimulation. Targeting Cognitive Performance The new range is positioned around "focus and mental clarity" rather than the short-term physical boost associated with traditional energy drinks. The debut product features a Fiery Mango flavour and incorporates Lion’s Mane extract—a functional mushroom increasingly associated with cognitive performance. The formulation is further fortified with magnesium and Vitamin D to support energy metabolism, alongside natural caffeine sourced from green coffee. Product Specifications: Format: 500ml Can RRP: £2.99 (positioning it at the premium end of the fixture) Key Ingredients: Lion's Mane, Natural Caffeine, Magnesium, Vitamin D Attributes: Low-calorie, free from artificial ingredients. Strategic Evolution: Beyond the 'Buzz' Huib van Bockel , founder of Tenzing, described the launch as a necessary evolution to meet the demands of younger demographics. “The next generation expects more from energy drinks than a short burst of stimulation,” van Bockel noted. “They want energy that supports how they feel and perform throughout the day.” For retailers, the packaging introduces clearer on-pack functional signposting to help consumers navigate an increasingly fragmented category that now spans performance, wellbeing, and lifestyle use occasions. Commercial Rollout The Natural Energy+ range launches nationwide today ( 9 February ) in approximately 700 Tesco stores . Distribution Channels: Major Retail: Tesco (700 stores initially). E-commerce: Amazon and Tenzing Direct-to-Consumer (DTC). Wholesale: Selected independent wholesalers. Tenzing confirmed that a second variant in the Natural Energy+ range is already scheduled for launch in April . Market Context Founded in 2016, Tenzing describes itself as the UK’s number one natural energy brand. As a certified B Corp , the company continues to leverage its sustainability credentials—including on-pack carbon footprint labelling—alongside this new functional pivot to maintain its challenger status against major multinationals. The Newsroom Energy Drinks Tenzing Enters Nootropic Energy Market with Lion’s Mane ‘Natural Energy+’ Range News February 8, 2026 Flavours & Colours Energy Drinks New Products Beverage Soft drinks Ingredients Related news New Products Maison Perrier Enters Functional Beverage Market with ‘French Kiss’ Prebiotic Line Beverage Milo’s Tea Company Enters $1.5B Fruit Punch Category in Major Portfolio Expansion New Products WaterJunkie Targets ‘Taste Barrier’ with New Functional Mushroom Range Energy Drinks Odyssey Functional Energy Enters 8,100 Workplace Markets via National Canteen Partnership

The Kingdom of Saudi Arabia (KSA) is currently navigating one of the most delicate and consequential policy shifts in its modern history. The nation has been defined, in part, by its strict adherence to a total prohibition on alcohol. Go Beverage Saudi Arabia’s Evolving Beverage and Hospitality Landscape The Kingdom of Saudi Arabia (KSA) is currently navigating one of the most delicate and consequential policy shifts in its modern history. For over seventy years, the nation has been defined, in part, by its strict adherence to a total prohibition on alcohol—a policy codified in the wake of a diplomatic incident in 1952 and upheld with rigorous enforcement ever since. However, under the ambitious umbrella of Vision 2030, Crown Prince Mohammed bin Salman’s sweeping blueprint for economic diversification, the tectonic plates of social and commercial regulation are moving. Overview Report Opportunities Suppliers Related News Overview Content Opportunities Suppliers Latest news Strategic Recommendations for Beverage Companies Based on the synthesis of regulatory shifts, economic drivers, and market gaps, we offer the following strategic recommendations for B2B players: For Global Alcohol Brands (Brewers & Distillers) The "Shadow" Entry: Do not wait for full legalisation. Enter the market now with your 0.0% ABV extensions (e.g., Corona Cero , Tanqueray 0.0 ). This establishes trademark protection, builds brand equity, and secures shelf space in key retail and HORECA accounts. Partner with "Premium Residency" Channels: Lobby to have your ultra-premium SKUs listed in the Diplomatic Quarter store. This is a niche volume but a high-visibility channel for key influencers (ambassadors, CEOs). Relationship Marketing: Utilise "dark marketing" techniques. Host private, non-alcoholic dining events for HORECA decision-makers to build relationships. Prepare "activation kits" for hotels that include branded glassware and bar tools, even if the liquid is restricted. For Non-Alcoholic Beverage Producers Reformulate Immediately: Audit your entire portfolio against the 2026 Sugar Tax tiers. If your product has 6g of sugar, reduce it to 4.9g. The tax savings (SAR 0.79/litre) can be reinvested in marketing or margin. Focus on Functionality: The Saudi market is health-conscious. Pivot marketing toward "functional" benefits—hydration, vitamins, energy—rather than just "sugar-free." Own the "Saudi Champagne" Replacement: Create a signature serve that can become the new standard for banquets and weddings. Pitch this directly to catering giants like Gulf Catering or SACC (Saudi Airlines Catering). For Hospitality Suppliers & Logistics Register for Giga-Project Tenders: The procurement volume for Red Sea Global and NEOM is immense. Suppliers must register on the vendor portals (often SAP Ariba-based). Focus on "sustainability" credentials, as RSG prioritises eco-friendly suppliers (e.g., zero plastic packaging). Develop "Turnkey" Bar Solutions: Hotels need comprehensive solutions. Offer a package that includes the bar station design (stainless steel from MD MADA ), the glassware (Restofair), and the ice machines (Chbib). Secure the Cold Chain: For logistics providers, invest in reefer trucks and temperature-monitored warehousing. The distributor who can guarantee "farm to glass" temperature control will win the contracts for premium imports. For Investors Watch the "Iqama" Salary Threshold: Currently, alcohol access is linked to a SAR 50k/month salary or high investment. If this threshold is lowered (e.g., to SAR 20k), it signals a massive expansion of the addressable market. Monitor the Ministry of Interior announcements closely.

Veteran-founded importer SPYRT Worldwide has unveiled one of the most distinct packaging concepts to hit the spirits market this year: the Ukrainian Spirit Limited Howitzer Edition. Veteran-founded importer SPYRT Worldwide has unveiled one of the most distinct packaging concepts to hit the spirits market this year: the Ukrainian Spirit Limited Howitzer Edition . The release features a 3-litre vodka bottle encased in a genuine, repurposed artillery shell propelling charge case used in Ukraine's defence operations. The launch is positioned as a high-end collector's item that directly supports humanitarian efforts, with a significant portion of profits earmarked for landmine clearance. Packaging: From Battlefield to Bar The packaging architecture is crafted from a repurposed M119A2 Propelling Charge Case , sourced directly from Ukrainian military personnel. Each tube undergoes a refurbishment process to restore its appearance and smooth out dents incurred during active service. To elevate the military hardware into a luxury product, the exterior is hand-stitched in genuine Italian leather. The labelling is similarly constructed from leather and secured with metal fasteners, emphasising the artisanal finish of the industrial base material. Liquid Credentials and Production Inside the casing is Ukrainian Spirit Reserve Vodka , bottled at 40% ABV (80 proof). The liquid boasts a "Double Gold" accolade from the WSWA 2025 Tasting Competition and utilises proprietary production methods: 'Single Water' Technology: Both the spirit and the dilution water originate from the same artesian well in Volyn, tapped since 1876 from 200 metres beneath pine forests. Distillation: Produced using patented "Pentagonal" distilling technology. Resting: The vodka undergoes a mandatory 10-day resting period before bottling to ensure smoothness. Corporate Social Responsibility The product launch is anchored by a specific philanthropic commitment. SPYRT Worldwide has pledged 10% of profit from sales to Invictus Global Response , a team of US Veteran bomb technicians who volunteer to clear landmines in Ukraine and train local demining teams. Sam Lerman , Co-Founder and CEO of SPYRT Worldwide, commented on the dual nature of the release: "This release is far more than an extraordinary 3-liter vodka, as it's hand-crafted from repurposed military powder charge tubes and finished with meticulous leatherwork. With a portion of proceeds... supporting the Armed Forces of Ukraine, this product allows consumers to directly support a powerful cause while experiencing exceptional quality." Company Context Founded in 2022, SPYRT Worldwide is a US and Ukrainian veteran-founded enterprise dedicated to promoting Ukraine's cultural heritage through its export portfolio. The company's mission focuses on forging economic connections between the two nations while empowering the Ukrainian people through humanitarian support. The Newsroom Alcohol SPYRT Worldwide Launches Limited-Edition 3-Litre Vodka Housed in Repurposed Artillery Shells News January 16, 2026 Sustainability New Products Beverage Alcohol Packaging Related news Packaging Kingswood Capital Acquires Coveris Paper Unit in Strategic Carve-Out; Rebrands as Paragon Beverage Evolution Fresh Unveils Brand Refresh and 'Nutrient Obsessed' Campaign Following 31% Sales Growth New Products Lactasoy's 'Benefitt' Brand Launches Thailand’s First High-Protein UHT Milk with SIG Packaging C.H. Guenther Unveils Modern Rebrand for Sun-Bird Portfolio Ahead of Lunar New Year

Red Bull has announced the strategic reintroduction of two highly requested flavour profiles to its permanent portfolio. Starting today, the energy drink giant is rolling out Red Bull Iced Edition and Red Bull Peach Edition to retailers nationwide. Red Bull has announced the strategic reintroduction of two highly requested flavour profiles to its permanent portfolio. Starting today, the energy drink giant is rolling out Red Bull Iced Edition and Red Bull Peach Edition to retailers nationwide. The launch transitions two successful Limited Time Offers (LTOs) into the core lineup, capitalising on the strong consumer demand generated during their initial seasonal runs. From Seasonal to Staple Both products previously existed under different monikers within the brand's seasonal rotation strategy. Their return as permanent "Editions" signals Red Bull's confidence in fruit-forward profiles as drivers of category growth. Red Bull Iced Edition: Formerly marketed as the Red Bull Winter Edition Iced Vanilla Berry . Red Bull Peach Edition: Previously known as the Red Bull Summer Edition White Peach . Flavour Architecture and Formats The re-released flavours retain the formulation that drove their initial popularity, blending the functional benefits of the core Red Bull energy matrix with distinct taste profiles. The Lineup: 🫐🍦 Red Bull Iced Edition: A complex blend featuring the taste of sweet blueberries and smooth vanilla. 🍑🍋 Red Bull Peach Edition: A crisp profile delivering notes of white peach, accented with a touch of citrus peel and floral undertones. Commercial Specs: The launch covers both full-sugar and sugar-free preferences, according to the announcement. The products are available in 8.4 fl oz and 12 fl oz cans. Retail Strategy Red Bull has secured immediate nationwide distribution for the relaunch. To drive trial and volume, the SKUs are being merchandised in multiple configurations, including individual cans, 4-packs , and variety packs . Featured in this news Energy Drinks Red Bull The Newsroom Energy Drinks Red Bull Permanently Reinstates Fan-Favorite 'Iced' and 'Peach' Editions Nationwide News January 20, 2026 Flavours & Colours Energy Drinks Beverage Soft drinks Related news Energy Drinks Red Bull Targets 'Quitter's Day' with Strava Challenge and NSF-Certified Zero Sugar Push Energy Drinks Tesco to launch exclusive Red Bull advent calendar for limited one-week run Energy Drinks Red Bull Expands Sugar-Free Range with New Lilac Edition in the UK Energy Drinks Red Bull expands Editions range with launch of Summer Edition White Peach

Arizona-based alcohol-free beer brand Rhinestone has announced a significant retail milestone, securing its first major off-premise listing through a partnership with health-focused grocer Sprouts Farmers Market. Arizona-based alcohol-free beer brand Rhinestone has announced a significant retail milestone, securing its first major off-premise listing through a partnership with health-focused grocer Sprouts Farmers Market. Starting 2 January 2026, the brand will roll out its Mexican Lime six-packs across 47 Sprouts locations throughout Arizona. The launch is strategically timed to coincide with Dry January, leveraging the peak period for the non-alcoholic (NA) category. Product Proposition and 'Cold-Crafted' Specs Rhinestone positions itself uniquely within the NA sector by leaning into "Western grit" and nightlife culture, differentiating from the clinical or wellness-first branding often seen in the category. The product is "cold-crafted" to deliver a specific nutritional profile designed for the "sober-curious" consumer. Technical Specifications: ABV: 0.0% Calories: 5 per serving Carbohydrates: Zero Dietary: Gluten-free Flavour Profile: Mexican Lime, engineered for high drinkability ("crushability"). Market Strategy and Activation The partnership with Sprouts represents Rhinestone's transition from a direct-to-consumer and on-premise player to a retail brand. To support the listing, the company is deploying an on-the-ground activation strategy throughout January. This includes in-store sampling, surprise giveaways, and a statewide tour featuring the brand's signature "Rhinestone Rambler RV. Dustin Johnson , Founder of Rhinestone, commented on the alignment between the brand's roots and the retailer: "Dry January gets bigger every year, but more importantly, drinking culture is evolving year-round. Sprouts shares our Arizona roots and our mission to deliver a better-for-you alternative. From the sober-curious to longtime beer lovers, Rhinestone delivers the flavour, energy and swagger of a beer, without the alcohol, so it fits into any modern lifestyle." The initial placement covers the month of January, with potential for long-term expansion based on sell-through performance during this critical window. The Newsroom Beverage Rhinestone Secures First Major Retail Listing with Sprouts Farmers Market for Dry January December 10, 2025 New Products Retail Beverage Alcohol Related news People Kroger Appoints Former Walmart U.S. Chief Greg Foran as CEO Retail Walmart Inc. Reshuffles Executive Council: David Guggina Named CEO of Walmart U.S. Health & Nutrition Co-op Targets GLP-1 Weight Loss Demographic with Portion-Controlled 'Good Fuel' Range Technology Associated Food Stores Taps GoSpotCheck to Digitalise Field Operations and Merchandising

Following widespread air travel cancellations that forced the postponement of its annual Partner Convening and Irving Innovation Awards, Scholarship America redirected all catered food from the events to help local college students in need. Following widespread air travel cancellations that forced the postponement of its annual Partner Convening and Irving Innovation Awards, Scholarship America redirected all catered food from the events to help local college students in need. Working with Windows Catering and local partners, the nonprofit donated more than 200 fresh meals to students at the University of the District of Columbia participating in the Supplemental Nutrition Assistance Program (SNAP). “Our mission has always been about putting students first,” said Mike Nylund, CEO of Scholarship America. “While travel disruptions changed our plans, they also gave us the opportunity to act on that mission in a tangible way.” UDC President Maurice D. Edington thanked the organization, noting the donation “reflects the shared values of our institutions—supporting students and removing barriers to their success.” The postponed events will now take place digitally through early 2026, featuring webinars and student success spotlights. Founded in 1958, Scholarship America is the nation’s largest nonprofit provider of private scholarships, having distributed over $5 billion to more than 3 million students. The Newsroom Foodservice Scholarship America donates 200 meals to D.C. students after gala postponed by travel disruptions News November 13, 2025 Foodservice Related news People Savory Fund Appoints Velvet Taco Veteran Clay Dover as CEO; Co-Founder Shauna Smith Named Managing Director Facilities AB InBev to Consolidate US Footprint: Closing Two Breweries and Divesting Newark Site Foodservice Chipotle Debuts 'High Protein Menu' and Cup Format Snacking Late July Debuts 'Brown Sugar Vanilla' Tortilla Chips in Festive Sweet-Salty Pivot

Described as a “refreshing and festive” twist on the brand’s signature functional beverages, Cranberry Party Pop delivers 150mg of caffeine from green tea, plus biotin, B vitamins and L-theanine US-based natural energy drink brand Gorgie has launched a new limited-edition flavour, Cranberry Party Pop , capturing the festive spirit with notes of tart cranberry and crisp apple. The seasonal release is available exclusively at Target stores nationwide from 6 November 2025 . Described as a “refreshing and festive” twist on the brand’s signature functional beverages, Cranberry Party Pop delivers 150mg of caffeine from green tea , plus biotin, B vitamins and L-theanine , supporting Gorgie’s mission to offer energy drinks that are both “fun and functional.” The launch is accompanied by a limited-edition merchandise collection , inspired by the drink’s iridescent checker-print can , which draws from silk scarf design for a fashion-forward look. “Cranberry Party Pop is designed to bring a little sparkle and joy to every moment this season,” said Michelle Cordeiro Grant , founder and CEO of Gorgie. “Whether you’re running errands, prepping for a party or just need a holiday pick-me-up, this flavour is all about fun, festive energy without compromise.” With its playful brand identity and better-for-you positioning, Gorgie continues to carve out a niche in the competitive energy drink sector by appealing to consumers seeking clean ingredients, bold flavour, and modern design . The Newsroom Energy Drinks Gorgie Unveils Limited-Edition ‘Cranberry Party Pop’ Energy Drink for the Holiday Season News November 10, 2025 Energy Drinks New Products Beverage Soft drinks Related news Confectionery Hershey Unveils Easter Products: Jolly Rancher Innovation and Partnerships Confectionery Baileys Chocolate Targets Seasonal Gifting with 'All You Need Is Love' Valentine's Collection Alcohol BuzzBallz Auctions 9-Carat Pink Diamond Ring to Mark 'Pink Lemonsqueezy' Launch Marketing Insomnia Cookies Trials Dine-In Reservations and Prix-Fixe Menu for Valentine's Day

The Simply Good Foods Company has announced a major leadership reversal, appointing former executive Joe Scalzo as President and Chief Executive Officer, effective immediately. The Simply Good Foods Company has announced a major leadership reversal, appointing former executive Joe Scalzo as President and Chief Executive Officer, effective immediately. Scalzo, who previously led the nutritional snacking giant for a decade, succeeds Geoff Tanner . The move signals a strategic pivot back to the leadership that oversaw the company’s formative years and its transition into a public entity. The Return of the Architect Scalzo is widely regarded as the "key architect" of the modern Simply Good Foods business. His previous tenure as CEO (until July 2023) and Executive Vice Chairman (until August 2024) was defined by substantial value creation, including the company's public market debut in 2017 and the transformative acquisition and integration of Quest Nutrition . He will be appointed to the Board of Directors on 28 January 2026 , following the Company’s Annual Meeting of Stockholders. Strategic Mandate The board has explicitly tasked Scalzo with "reigniting growth and improving profitability" across the portfolio. His immediate familiarity with the brand infrastructure—spanning Atkins and Quest—is viewed as a critical asset for stabilising operations and driving execution in a competitive snacking landscape. James Kilts , Chairman of the Board of Directors, commented on the decision: "Joe is a visionary in our industry widely admired by our team and partners alike for his role as the key architect of the business over the course of the last decade. We are pleased to welcome him back as we embark on a new chapter of driving growth and creating value for our stockholders." Joe Scalzo expressed his readiness to return to the helm: "I am energised to be returning home to Simply Good Foods at this critical moment. Together with our exceptional team, we have a clear view of the mission in front of us to secure Simply Good Foods’ leadership in innovation and product quality while ensuring best-in-class execution." Financial Outlook In conjunction with the leadership announcement, the company confirmed that its Fiscal Year 2026 outlook —previously reaffirmed during its Q1 financial results on 8 January 2026—remains unchanged. The Newsroom People Simply Good Foods Reappoints Joe Scalzo as CEO to Reignite Growth and Profitability News January 26, 2026 People Business & Finance Food Related news People McDonald's Elects Ford CEO Jim Farley to Board to Bolster Digital and Operational Strategy People J.M. Smucker Co. Eliminates COO Role in Major Leadership Restructure; CFO and Supply Chief Gain Category Oversight People Yili Group Appoints Agribusiness Veteran Alex Turnbull to Lead New Zealand Operations People Kroger Appoints Former Walmart U.S. Chief Greg Foran as CEO

The launch addresses a critical challenge in the school foodservice market: balancing strict sugar reduction mandates with student acceptance. The grō™ line is the utilisation of NewTree’s patented De-Sugaring technology. CeBev LLC , a major provider to the U.S. school nutrition industry and maker of the Juice Bowl® brand, has announced an exclusive partnership with NewTree Fruit Company . The collaboration aims to disrupt the school beverage sector with the launch of grō™ , a new brand of de-sugared 100% juices designed specifically for K-12 meal programs. The launch addresses a critical challenge in the school foodservice market: balancing strict sugar reduction mandates with student acceptance. By leveraging NewTree's patented technology, CeBev claims to offer the first reduced-sugar, 100% fruit juice box positioned for nationwide school distribution. Technological Innovation: De-Sugaring vs. Dilution The core differentiator of the grō™ line is the utilisation of NewTree’s patented De-Sugaring technology . Unlike traditional low-sugar formulations that rely on dilution or added sweeteners, this process physically removes naturally occurring sugars—including fructose, sucrose, and glucose—from the fruit juice. Crucially, the technology preserves the fruit's essential nutrients, natural colour, flavour, and acidity. This allows schools to serve a product that meets tightening wellness standards without compromising the sensory profile that drives student participation. Strategic Fit for School Compliance Sarah Lindberg-Knight , General Manager of CeBev LLC, highlighted the operational logic behind the partnership. "Schools are being asked to do more than ever when it comes to nutrition—reduce sugar, meet compliance standards, and still provide products students will actually consume," Lindberg-Knight stated. "By combining CeBev's deep experience in school foodservice with NewTree's De-Sugaring technology, we are offering a solution that is practical, nutritionally meaningful, and designed specifically for real-world school environments." Product Specifications and Launch The initial grō™ rollout features three flavours, all packaged in a 4-ounce format optimised for school meal trays: Lemon Berry Orange Guava Peach Apple Chad Anderson , CEO of NewTree Fruit Company, added: "For many children, school meals provide the most consistent access to fruits and vegetables. This partnership allows us to apply our technology where it can have a real and lasting impact: supporting child health and meeting regulatory requirements." Availability The new grō™ products are expected to be available to participating school meal programs nationwide beginning in Spring 2026 . The Newsroom Health & Nutrition CeBev Partners with NewTree to Launch ‘De-Sugared’ Juice Brand for K-12 School Nutrition News February 10, 2026 Safety & Quality Health & Nutrition Beverage Ingredients Technology Related news New Products Wonder Juice Expands Functional Portfolio with Two New 'Green' Products Business & Finance JOE & THE JUICE Accelerates UK Footprint with 31% Store Growth in 2025