The new facility is co-located with GNT’s commercial and marketing teams in the United Arab Emirates, creating a centralised hub for the company's "Exberry" colouring foods brand in the region. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Flavours & Colours Exberry The Newsroom Plant-based colour specialist GNT has announced the inauguration of a new application laboratory in Dubai, a strategic move designed to bolster technical support for manufacturers across the Middle East, North Africa, and the Indian subcontinent. The new facility is co-located with GNT’s commercial and marketing teams in the United Arab Emirates, creating a centralised hub for the company's "Exberry" colouring foods brand in the region. Operational Capabilities and Services The laboratory is engineered to provide localised technical assistance, significantly reducing turnaround times for regional clients. Equipped with state-of-the-art instrumentation and staffed by local formulation experts, the facility offers a comprehensive suite of services: Technical Services: Colour matching and stability testing. Knowledge Transfer: Product demonstrations, training programmes, and technical consultations. Innovation: A collaborative space for formulation development. This new site integrates into GNT’s existing global network of application centres, which already includes facilities across Europe, Asia, and North America. The Shift to Natural The expansion is driven by escalating demand for natural alternatives to artificial ingredients. As global scrutiny of ultra-processed foods (UPFs) intensifies, manufacturers are increasingly seeking plant-based solutions to replace synthetic dyes. Santhosh Thankappan , Sales Director at GNT Middle East, commented on the regional trend: “The demand for natural, plant-based colours is increasing all over the world – and this region is no exception. This expansion reinforces our dedication to helping manufacturers achieve vibrant, stable shades while maintaining completely natural ingredient lists.” Thankappan further elaborated on the strategic value of the new hub: “Our goal is to empower food and drink manufacturers with local access to global expertise – giving them a space for innovation where ideas, technology and people come together. Our new Dubai laboratory was created to help our customers perfect their processes and ensure exceptional results with plant-based Exberry colours.” GNT’s Exberry range is manufactured from non-GMO fruits, vegetables, and other edible plants using physical processing methods. The portfolio offers a complete spectrum of shades designed to replace synthetic dyes in virtually any food and beverage application. Flavours & Colours GNT Strengthens Middle East Support with New Exberry Application Lab in Dubai December 19, 2025 Facilities Fonterra Breaks Ground on $75M Butter Plant Expansion to Drive High-Value Milkfat Strategy Facilities Danish Crown Expands Domestic Production with New Deboning Facility in Vejen Facilities Tyson Foods Commits $23.5m to Modernise Kentucky Poultry Facility and Secure 1,100 Jobs Facilities AB InBev to Consolidate US Footprint: Closing Two Breweries and Divesting Newark Site Plant-based Flavours & Colours Beverage Ingredients Business & Finance Related news

GRA Nutra AG has launched AuraBC, a natural, clean-label beta-carotene food colourant produced via fermentation. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom GRA Nutra AG has unveiled AuraBC, a natural beta-carotene food colourant derived through non-GMO fermentation technology. The launch addresses the broader industry trend of reformulating products to exclude petroleum-based synthetic dyes, such as FD&C colours, and moving towards clean-label, natural pigments. This shift is driven by a combination of regulatory changes and evolving consumer preferences. Recent developments, including the revocation of Red No. 3 by the FDA in the US and the restriction of titanium dioxide in Europe, have placed pressure on food and beverage manufacturers to find stable, high-performance natural alternatives. Fermentation and production methodology The production of AuraBC relies on proprietary fermentation and formulation technologies. GRA Nutra utilises a vertically integrated facility that manages ingredient production, extraction, purification, and formulation. The company emphasises the sustainability of its manufacturing process, noting that the facility is designed to minimise its ecological footprint. Operations are powered by renewable energy, including on-site solar installations and certified renewable Power Purchase Agreements (PPAs). Formats and applications AuraBC provides yellow-to-orange colour profiles suitable for a wide range of beverages and food products, including flavoured waters, sparkling refreshers, energy drinks, juices, and dairy-based formulations. To ensure stability and performance across different production environments, the ingredient is available in several formats: Spray-dried powders Beadlets Granulations Oil suspensions Emulsions The beadlet formulation is specifically designed to provide consistent performance and solubility in diverse processing conditions. The product can be standardised to concentrations ranging from 1% to 30%. Flavours & Colours GRA Nutra Launches AuraBC Natural Beta Carotene for Clean Label Applications Eddie Sanders June 23, 2026 New Products Dan-O's Seasoning Launches Clean-Label Chilli and Tac-O Seasoning Packets New Solutions Patco Products Launches Starplex Nova Clean Label Emulsifier Platform New Products Walovi Launches Natural Energy Drink and Berry Juice New Products Mason Dixie Foods Launches Clean-Label Chicken Biscuit Sandwich at Costco Flavours & Colours Ingredients New Solutions Related news

Discover Fonterra company profile on FNBX with verified distributors, partnership requests and latest industry activity. All Companies Close Dairy Fonterra Employees founded Headquarters Auckland, New Zealand Fonterra is a global dairy nutrition company owned by 10,000 New Zealand dairy farmers and their families. Not only is it New Zealand’s largest company, with annual turnover in excess of NZD 12 billion ($8 billion), it accounts for around a quarter of all of New Zealand’s exports. Fonterra employs 22,000 people around the globe and has been at the forefront of New Zealand industry for more than 50 years, as part of a category that contributes NZD 8 billion ($5.5 billion) back into rural communities and provincial towns. Fonterra is often seen as a source of national pride for many Kiwis, owning well-known brands including Anchor and Tip Top ice cream and operating on a cooperative model that still includes family ownership for many of its shareholders. It operates production plants across New Zealand as well as a research and development centre called FRDC in Palmerston North and a modern headquarters in Auckland. About Fonterra --- Collaboration & Partnerships Fonterra is not currently looking for partnerships. Pitch a Partnership F&B Ecosystem Claim Profile Fonterra has no members on FNBX yet. Be discovered by B2B buyers Showcase your product catalog Signal partnership intent Claim Your Spot Are you a supplier, competitor, or distributor in the F&B space? Create your company profile to connect with giants like this. Create Free Page Takes 2 minutes. No credit card required. Authorised Distributors Americas Asia Europe Oceania There are no distributors currently. Submit New Distributors Company Name Contact Email Description Distribution Location Asia-Pacific Americas MENCA Europe Submit Are you a verified distributor? Claim your territory Recent Activity People Fonterra Appoints Richard Allen as Next CEO April 13, 2026 Listings Add Listing

Limited-edition Monster Energy cans featuring Formula 1 driver Oscar Piastri, aiming to drive category engagement in the UK energy drink sector. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Energy Drinks Monster Beverage Corp The Newsroom Coca-Cola Europacific Partners (CCEP) has introduced a new range of limited-edition Monster Energy cans featuring Formula 1 driver Oscar Piastri. The release, which arrives on 29 June, covers both Monster Energy Original and Monster Energy Zero Sugar variants, aiming to leverage interest in the sport to drive sales within the energy drink category. This initiative follows the recent introduction of the Monster Energy Lando Norris Gold Can, reflecting the brand’s ongoing association with Formula 1. The cans are being distributed across wholesale, convenience, and grocery channels in both plain and price-marked pack (PMP) formats. The energy drink category remains a significant segment for retailers, valued at over £2.5 billion in Great Britain. Within this, the low-calorie energy segment accounts for more than £631 million. Monster Energy currently holds a 55% share of the low-calorie energy segment, positioning the brand to influence demand for zero-sugar options. The rollout of the limited-edition range is intended to generate engagement at the fixture, providing retailers with a seasonal product intended to capture consumer interest through collectability. Retailer Support and Visibility CCEP has stated that the product launch is supported by a range of materials designed to facilitate in-store execution and visibility: Point of Sale (POS): Customised materials are available for retailers to create high-impact displays. Digital Assets: Supporting content is available through the MyCCEP.com portal. Rob Yeomans, Vice-President, Commercial Development at CCEP GB, noted that the launch is intended to reinforce the brand's connection with Formula 1. He advised that retailers should ensure the limited-edition packs are highly visible in chillers and displays while stocks remain available. Energy Drinks Monster Energy Launches Oscar Piastri Limited Edition Cans Eddie Sanders June 29, 2026 Energy Drinks Red Bull Adds Fuji Apple & Ginger Edition to Permanent Lineup across US Retail New Products FLRT Launches Apple Bottoms Up Zero Sugar Energy Drink for Fall New Products Walovi Launches Natural Energy Drink and Berry Juice People Celsius Holdings Announces Leadership Changes Beverage Energy Drinks New Products Related news

Nestlé Confectionery has announced a brand collaboration combining Aero's bubbly texture with Milkybar's white chocolate for a new sharing range comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food Nestlé The Newsroom Nestlé Confectionery has launched a collaborative product range in the United Kingdom and Ireland, bringing together two of its established brands, Aero and Milkybar. The new portfolio combines the aerated texture of Aero with the white chocolate of Milkybar to target the sharing confectionery category. Rachel Beaufoy, Marketing Manager at Nestlé, stated that the company is eager to see consumer reactions to the combination of the two classic brands. Beaufoy noted that the pairing of Milkybar white chocolate with the aerated structure of Aero represents a combination developed to appeal to established brand advocates. The rollout represents the latest addition to Nestlé's ongoing product development pipeline. The launch follows several recent portfolio developments across both brands, including the introduction of Aero Caramel flavour bubbles, the Aero Pistachio flavour chocolate sharing bar, and the Milkybar Crunchy Pops white chocolate sharing bag. Product Formats and Sourcing The new confectionery line is manufactured in the United Kingdom at Nestlé’s production facility in York. The range has been developed in two distinct packaging configurations designed to appeal to different sharing and convenience occasions: 🍫 Bubbly Sharing Bar : A smooth sharing bar featuring aerated white chocolate. 🍬 Bite-Sized Sharing Bag : A sharing bag containing bite-sized chocolate treats that incorporate the signature aerated texture. Availability and Distribution The collaborative launch coincides with a milestone anniversary for the white chocolate brand. Aero was originally introduced in 1935 as an aerated chocolate product, while Milkybar followed in 1936, marking 2026 as the brand's 90th anniversary. The Aero Milkybar range has entered select retail stores, with a full nationwide rollout scheduled to begin in August 2026. New Products Nestlé Combines Aero and Milkybar Brands for New Bubbly White Chocolate Range Eddie Sanders July 13, 2026 New Products Reese's Expands UK Portfolio with Caramel Block and White Cups New Products McVitie's Launches Chocolate Christmas Treat Range with Penguin and Jaffa Elf Confectionery M&M'S Partners with Practical Magic 2 for Halloween Spell and Snack Packs Confectionery Ghirardelli Relaunches Seasonal Jack O'Lantern Chocolates across US Retail Snacking New Products Confectionery Food Related news

The capital injection marks the largest single investment in Swedish food production on record and the most significant financial commitment in the cooperative’s history within the country. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Dairy Arla Foods The Newsroom Arla Foods has announced a landmark €300 million investment to construct a new cheese dairy at its existing site in Götene, Sweden. The capital injection marks the largest single investment in Swedish food production on record and the most significant financial commitment in the cooperative’s history within the country. Scheduled to commence operations in 2030 , the new facility will double the Götene site's milk intake capacity to approximately 1 billion kg per year . Crucially for regional buyers and policymakers, the expanded output is projected to increase Sweden’s overall cheese self-sufficiency rate from roughly 37% to 47%. Shifting Production from Denmark For B2B customers and supply chain partners, the investment triggers a significant restructuring of Arla’s Nordic manufacturing footprint. Once the Götene plant becomes fully operational, Arla will transfer its Swedish household cheese production away from its Nr. Vium dairy in Denmark to the new Swedish facility. Consequently, the Danish site will be repurposed to focus exclusively on high-demand products destined for Arla’s International and Europe Zone markets, demonstrating a clear, category-led optimisation of its European assets. This capacity reallocation addresses three core operational themes for the cooperative: Domestic Supply Resilience: Concentrating Swedish household cheese production locally mitigates reliance on cross-border logistics and imports. Export Optimisation: Freeing up the Danish facility allows Arla to prioritise higher-growth, export-oriented segments. Farmer Value Creation: The expanded processing infrastructure secures long-term demand for milk from the cooperative’s network of 7,600 farmer-owners across Northern Europe. Aligning with National Food Security The strategic move arrives amidst a broader European push to localised food production and national supply chain preparedness following years of geopolitical and macroeconomic volatility. Peder Tuborgh , Chief Executive of Arla Foods, highlighted this alignment: “We are investing at scale to build modern, efficient capacity that serves consumers across our markets, strengthens food security and advances innovation. Götene will be a cornerstone in this network. The clear political commitment in Sweden to increase food production and self-sufficiency has been a key factor for this decision.” Cecilia Kocken , Managing Director of Arla Sweden, reinforced the domestic benefits: “When the new dairy is completed, all our household cheese will be produced locally using Swedish milk. This gives consumers an everyday favourite with clear Swedish origin, while bolstering national food preparedness and supporting future confidence among Swedish farmers.” Investment Context The Götene facility is already one of Arla’s largest operational hubs, employing around 600 staff across round-the-clock production of butter, spreads, milk powder, and cheese. The new dairy is expected to create further direct and indirect jobs across the local agricultural supply chain. The €300 million Swedish commitment is part of a massive, sustained capital expenditure program by the dairy giant, which allocated €731 million across its global markets in 2025 alone to modernise and expand its infrastructure. Facilities Arla Foods Commits Record €300M to Swedish Cheese Plant, Restructures Nordic Supply Chain News February 25, 2026 Facilities Novonesis Invests €600M in Indian Enzyme Facility Facilities JBM Packaging Opens Ohio Facility to Expand Contract Packaging and Filling Business & Finance Chobani Acquires KDP Allentown Facility in $1.2B Dairy Expansion Facilities Wells Enterprises Completes $425M Expansion of Dunkirk Ice Cream Facility Facilities Dairy Business & Finance Related news

Ben & Jerry’s co-founder Jerry Greenfield has resigned from the ice cream company after 47 years, amid an ongoing dispute between its founders and the brand’s parent group, Unilever. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Jerry Greenfield, co-founder of iconic ice cream brand Ben & Jerry’s, has announced his resignation after 47 years with the company, highlighting ongoing tensions between the brand’s founders and its parent company, Unilever. The announcement was shared via an open letter on social media platform X by Greenfield’s co-founder, Ben Cohen, on 17 September 2025. Greenfield and Cohen founded Ben & Jerry’s in 1978 and sold the company to Unilever in 2000 for $326 million. At the time of the sale, the co-founders negotiated a unique merger agreement designed to protect the company’s social mission and maintain operational independence within the larger corporate structure. In his resignation letter, Greenfield stated that this independence has eroded, calling his departure “one of the hardest and most painful decisions” of his career. “For more than 20 years under Unilever’s ownership, Ben & Jerry’s stood up for peace, justice, and human rights—not as abstract principles but in response to real-world events,” Greenfield wrote. “This independence existed in no small part because of the merger agreement Ben and I negotiated, which enshrined our social mission and values in the company’s governance structure in perpetuity.” The relationship between the co-founders and Unilever has grown increasingly strained in recent years, with Greenfield and Cohen alleging that the conglomerate has curtailed the brand’s ability to take political and social stances. In March 2025, they publicly accused Unilever of removing Ben & Jerry’s CEO David Stever due to his commitment to the company’s social mission. Tensions have intensified following Unilever’s formation of the Magnum Ice Cream Company, part of a strategic spin-off of its ice cream business. Earlier this month, Greenfield and Cohen urged the Magnum board to allow Ben & Jerry’s to maintain operational independence. “We no longer believe that Ben & Jerry’s can thrive as part of a conglomerate that fails to support its founding mission,” they wrote. “The strength of Ben & Jerry’s lies in the authenticity of its values and its voice, whether in opposing crimes against humanity, supporting marriage equality, or demanding climate justice.” Greenfield’s departure underscores the broader challenges faced by mission-driven brands operating under large corporate ownership. The move raises questions about how global F&B conglomerates can balance commercial priorities with the values and social missions of their acquired brands—an issue increasingly relevant in a market where consumers increasingly favor purpose-led companies. Dairy Ben & Jerry’s Co-Founder Jerry Greenfield Resigns After 47 Years Amid Tensions with Unilever September 17, 2025 Dairy Ben & Jerry's Expands Top-Performing 'Sundaes' Line with Three New Flavours New Products Ben & Jerry’s Expands into Handhelds with New Ice Cream Bars for 2026 New Products Ben & Jerry’s Launches Two New Bakery-Inspired Ice Creams Dairy Ben & Jerry’s Co-Founders Push for Independence Amid Unilever Spin-Off Legal Dairy Business & Finance Related news

The collaboration introduces Flavour Boosters, a new spice blend program designed to offer college students greater personalisation and bold flavour profiles across their dining hall meals. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Foodservice Sodexo Featured in this news Flavours & Colours McCormick & Company The Newsroom Sodexo Campus , a leading provider of food and facilities management for higher education, has announced a strategic culinary partnership with the McCormick® brand . The collaboration introduces Flavour Boosters , a new spice blend program designed to offer college students greater personalisation and bold flavour profiles across their dining hall meals. The initiative directly targets Gen Z consumer behaviours, specifically the demographic's strong preference for customised dining experiences and highly seasoned, complex flavour profiles. By moving flavour customisation to the front-of-house, Sodexo can offer highly tailored meals without adding significant operational complexity or labour strain to the kitchen. The 'Swicy' and Savoury Lineup The development of the Flavour Boosters was a data-led process. Sodexo and McCormick utilised consumer survey insights from a dedicated panel of college students to determine the core lineup, ensuring the final blends matched current youth flavour trends—such as the rising popularity of "swicy" (sweet and spicy) profiles. The Spring 2026 Core Lineup Includes: Cajun Sriracha: A zesty fusion of fiery Sriracha heat and savoury Cajun spices. Savoury Garlic & Herb: A blend of rotisserie-style savoury spices, aromatic garlic, and herbs. Spicy Italian Garlic: A robust mix of Montreal Chicken Seasoning, classic Italian herbs, and crushed red pepper. Spicy Cinnamon Sugar: A sweet-and-spicy formulation combining cinnamon sugar with a cayenne kick. Cinnamon and Sugar: A classic, warm sweet blend. Southwest Citrus: Smoky, earthy Southwest spices lifted by bright citrus and pepper notes. Chuck Hatfield , Vice President of Culinary for Sodexo Campus, highlighted the program as a mechanism for agile menu adaptation. "The students we serve are always wanting more choice in their on-campus meals, and Flavour Boosters are a way for us to listen to student preferences and feedback and incorporate new options quickly," Hatfield stated. "Now students have an added layer of flavour to any meal, with the ability to customise what flavours complement their meals and their moods on their own terms." Innovation Pipeline and Rollout Strategy To maintain engagement and combat menu fatigue, the partnership has established a continuous innovation pipeline. Following the initial launch, Sodexo and McCormick plan to introduce limited-edition (LTO) blends each semester , aligning new flavour profiles with seasonal dishes and emerging culinary trends. The Flavour Boosters program is rolling out immediately for the Spring 2026 semester, with initial placement in over 100 Sodexo Campus locations throughout the United States. Business & Finance Sodexo Campus Partners with McCormick to Launch 'Flavour Boosters' for Gen Z Diners News February 24, 2026 New Products WK Kellogg Co Launches Super Stars Cereal for School Breakfast Programmes Health & Nutrition PLAYR1 Partners with K-12 Food Solutions to Launch Functional Beverages in US Schools Plant-based Peruvian Court Orders Vegan Meal Provision at Universidad Nacional Mayor de San Marcos Foodservice Liberty University Renews 10 Year Partnership with Sodexo Foodservice Flavours & Colours Business & Finance Related news

Chosen Foods has expanded its avocado-oil-based condiment portfolio with the launch of its Chilli Dipping Sauce, naturally sweetened with pear juice. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Savoury condiment brand Chosen Foods has expanded its liquid condiments portfolio with the national launch of its new Chilli Dipping Sauce. The product rollout introduces a heat-forward, creamy condiment manufactured using 100 per cent pure avocado oil. Sweetened naturally with pear juice instead of added sugars, the sauce is timed to enter retail distribution ahead of the high-volume summer trading and outdoor dining seasons. The launch comes amid a period of active commercial growth for the brand, which has recorded a 45 per cent increase in its overall condiment sales over the past 12 months. By broadening its avocado-oil-based portfolio, the manufacturer aims to capture additional market share within the rapidly expanding seed-oil-free and clean-label grocery departments. Clean Label Ingredients and Product Specifications To meet the nutritional standards expected by health-conscious consumer demographics, the new sauce is formulated without traditional seed oils, artificial ingredients, or added sugars. The primary technical and physical specifications of the Chilli Dipping Sauce include: 🥑 Pure Avocado Oil Base – Manufactured using 100 per cent pure avocado oil, entirely free from soybean and canola oils. 🍐 Natural Sweetening – Utilises pear juice as a natural sweetening agent to replace added sugars, appealing to shoppers managing glucose or calorie intake. 🌶️ Spicy Profile – Blends chilli pepper with savoury garlic to deliver a bold, heat-forward condiment profile. 📋 Clean Label Standards – Formulated without artificial flavours, synthetic colours, or chemical preservatives to meet natural-channel retail requirements. The portioned 9 fl. oz. (approximately 266ml) bottles carry a suggested retail price (SRP) of $5.98. The product is engineered to serve as a versatile accompaniment for grilled meats, wings, and handhelds, allowing retailers to merchandise the line across both the speciality condiment aisle and fresh meat departments to encourage cross-category basket growth. The decision to expand the brand's sauce portfolio is supported by shifting purchasing patterns in the global condiment market, where consumer demand for transparent ingredient decks and alternative oils continues to rise. Historically, conventional dipping sauces have relied on cheaper, highly processed seed oils like soybean or canola, alongside high-fructose corn syrup or cane sugar for sweetness. By replacing these standard components with functional fats and fruit-derived sweetening systems, Chosen Foods aims to differentiate its portfolio from legacy brands on the shelf. According to Laleh Modarres, Senior Brand Manager at Chosen Foods, the introduction of the new variant is designed to address a direct consumer request for clean-label, heat-forward flavours. She noted that the brand's commercial momentum reflects a broader retail transition toward products that combine premium taste profiles with wholesome, transparent ingredient bases. As a leading brand in the US avocado oil and avocado-oil-based mayonnaise categories, Chosen Foods continues to scale its manufacturing and processing capabilities. The nationwide rollout of the Chilli Dipping Sauce provides retail partners with a high-margin, differentiated option to capture incremental sales during the peak warm-weather trading window. New Products Chosen Foods Launches Avocado Oil Chilli Dipping Sauce to Expand Condiment Platform Eddie Sanders June 16, 2026 New Products Carbone Fine Food Expands Beyond Pasta Sauce with Italian Chilli Crisp Sauces 7-Eleven Rolls Out In-Store BiG Flavour Bar with Seven Original Sauces Marketing Kewpie Launches Covent Garden Pop Up for KEWPIE IT Campaign in London New Products Potts Partnership Expands into Sweet Category with Coulis Launch Sauces New Products Related news

The innovation responds to newly released research revealing that 90% of gamers struggle with snacking while playing, and 75% wish they could dip their snacks mid-game without taking their hands off the controls. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Food Kraft Heinz The Newsroom Heinz has introduced a first-of-its-kind robotic snacking device, the Hum Hum , designed to help gamers dip snacks into their favorite sauces without ever pausing gameplay. The innovation responds to newly released research revealing that 90% of gamers struggle with snacking while playing , and 75% wish they could dip their snacks mid-game without taking their hands off the controls. Debuting at the Esports World Cup , the Hum Hum uses a mechanical dipping hand activated by foot pedals, allowing players to stay fully engaged in their matches while still enjoying their Heinz sauces. Future product iterations may include voice command and facial recognition capabilities. “Heinz lovers wish they could dip sauces while gaming,” said Passant El Ghannam , Head of Marketing at Kraft Heinz MEA. “Hum Hum is our irrational act of love to gamers’ irrational love for Heinz. Every gaming session deserves to be saucy — and uninterrupted.” Festival attendees can test the Hum Hum firsthand at the Heinz booth, showcasing the brand’s playful commitment to innovation and its community of gaming fans. Technology Heinz Unveils Robotic Snack Dipper for Gamers at Esports World Cup News August 20, 2024 Packaging Anchor Packaging and Pizza Hut Announce Wing Bowl That Keeps Wings Fresh Foodservice POS Supply Solutions Launches QuickStick Foodservice Labelling Line Packaging SupplyCaddy Elevates QSR Packaging with Custom ‘Romero Britto’ Vessel for SOBEWFF Burger Bash Foodservice McDonald's and Crayola Launch Global 'Planet McDonald's' Happy Meal Experience Technology Food New Products Sauces Related news

Lifeway Foods, Inc. has announced a major expansion of its cultured dairy portfolio, unveiling plans to launch Probiotic Kefir Butter™. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Lifeway Foods, Inc. has announced a major expansion of its cultured dairy portfolio, unveiling plans to launch Probiotic Kefir Butter™ . The move sees the leading U.S. kefir supplier entering the $6 billion butter and butter blends category, targeting the premium segment with a European-style, hand-churned product. The launch leverages the manufacturing capabilities of Lifeway’s subsidiary, Fresh Made, to scale production efficiently. The Return of Full-Fat Dairy The strategic pivot is driven by evolving consumer attitudes towards dietary fats. Lifeway cites renewed momentum across retail and foodservice, fuelled by recent dietary guidelines highlighting cultured foods and a cultural shift away from the "fat-free" mindset of previous decades. Julie Smolyansky , President and CEO of Lifeway Foods, explained the timing: "We already operate a butter business and understand the category deeply. What has changed is the consumer mindset... We see a significant opportunity to scale and to innovate at the intersection of butter and kefir." The company notes that the category is being propelled by "premium trade up," where consumers are increasingly seeking flavour, texture, and versatility—a trend exemplified by viral culinary phenomena such as "butter boards." Product Architecture and Usage Lifeway Probiotic Kefir Butter™ is packaged in convenient 8-oz tubs, positioned as a spreadable, cultured alternative to standard sweet cream butters. The line debuts with three distinct varieties designed to cover meal prep, finishing, and snacking occasions. The Lineup: 🧈 Unsalted: Positioned for cooking, baking, and pure butter flavour applications. 🌊 Sea Salt: Designed for finishing dishes and savoury moments. 🍯 Honey Butter: Targeted at breakfast, snacking, and sweet occasions. Smolyansky elaborated on the cultural rehabilitation of butter: "I am genuinely happy to see the shift away from the fear of fat and the fat-free mindset many of us grew up with... For years, butter was something people felt discouraged from enjoying, even though the science never gave us a clear reason to eliminate it. It is exciting to see this opportunity to innovate by bringing together butter and kefir, two categories that are both growing and deeply rooted in tradition." Commercial Availability The new range is expected to roll out across select retail and foodservice channels beginning in 2026 . Lifeway has indicated that further details regarding distribution partners and merchandising support will be released closer to the on-shelf date. Dairy Lifeway Foods Enters Premium Butter Category with 'Probiotic Kefir Butter' Launch News January 14, 2026 Dairy Saputo Agrees £988M Sale of UK Dairy Division to Lactalis New Products Danimals Expands Kids Yoghurt Range with Peach Smoothie Launch Packaging Aldi and Arla Launch Trial for UV Tagged Milk Bottle Recycling Dairy Danone and Arcor Complete Argentina Dairy Joint Venture New Products Health & Nutrition Dairy Food Related news

Brooklyn Brewery is consolidating its award-winning "Special Effects" non-alcoholic line under the master "Brooklyn Brewery Non-Alcoholic" banner. The rebrand unifies the portfolio with style-led naming conventions and blue-coded packaging cues to simplify the consumer path to purchase in the rapidly growing, less than 0.5% ABV segment. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Brooklyn Brewery, a global leader in craft innovation, has announced a comprehensive rebrand of its non-alcoholic (NA) portfolio. Formerly marketed under the "Brooklyn Special Effects" sub-brand, the lineup will now be known as "Brooklyn Brewery Non-Alcoholic." The move represents a strategic shift toward brand unification, designed to leverage the significant equity of the core Brooklyn Brewery master brand while addressing the evolving navigation needs of the moderation-minded consumer. The national retail rollout began in April 2026, featuring updated packaging and a new nomenclature system that aligns NA offerings directly with their alcoholic counterparts. Brand Equity over Sub-Brand Identity The transition from "Special Effects" to "Brooklyn Brewery Non-Alcoholic" marks a departure from the "sub-brand" strategy that defined the category’s early years. As the NA segment matures, Brooklyn Brewery has identified that consumers are increasingly seeking specific beer styles rather than a separate "alternative" category. By aligning the NA brews with the core family, Brooklyn Brewery is attempting to: Reduce Purchase Friction : Making it easier for brand loyalists to identify non-alcoholic versions of the styles they already consume. Leverage Master Brand Trust : Utilising the reputation of James Beard Award-winning Brewmaster Garrett Oliver to validate the quality of the NA liquid. Normalise Moderation : Positioning NA beer as a natural extension of everyday beer culture rather than a niche speciality product. Portfolio Restructuring and Style Alignment The rebrand introduces a simplified naming architecture. While the proprietary recipes remain unchanged, the new names provide clearer style cues for the shelf: Original Name New Name Style Profile Special Effects Hoppy Amber Non-Alcoholic Brooklyn Original Toasty, smooth, and malt-forward. Special Effects IPA Non-Alcoholic Brooklyn East IPA Citrus-forward and hop-refined. Special Effects Grapefruit IPA Non-Alcoholic Playa de Brooklyn Grapefruit IPA Zesty with real grapefruit character. Special Effects Pils Non-Alcoholic Brooklyn Pils Crisp and snappy (Variety Pack exclusive). Technical Design and Variety Pack Launch The new packaging maintains Brooklyn Brewery’s iconic visual language but introduces "clear blue" non-alcoholic cues. This colour-coding is a standard industry practice that assists both retail stockists and consumers in distinguishing NA products from full-strength beers in high-traffic coolers. To further drive trial and "flexible drinking" habits, the brewery is launching the Brooklyn Brewery Non-Alcoholic Variety Pack . This 12-can format features all four core styles, providing a low-risk entry point for consumers exploring "Dry January," "Sober October," or year-round moderation. The Growth of Flexible Drinking The NA beer category in the United States continues to outpace total beer growth, driven by a demographic of "flexible drinkers", consumers who alternate between alcoholic and non-alcoholic beverages on the same occasion. By keeping the liquid at less than 0.5% ABV, Brooklyn Brewery remains compliant with global non-alcoholic standards while ensuring the sensory profile (flavour, mouthfeel, and aroma) remains indistinguishable from traditional craft beer. Justin Whitmore, President of Energy Brands at Keurig Dr Pepper, recently noted that such activations align with fast-growing categories that meet evolving consumer needs for modern, intuitive experiences. Retailer Value Proposition For retailers, the Brooklyn Brewery NA rebrand provides a tool to optimise the "Better-For-You" beverage set. The transition to style-led naming (e.g., "Brooklyn East IPA") allows retailers to cross-merchandise NA options alongside their alcoholic equivalents, potentially driving incremental value through "dual-purchase" behaviours where a consumer buys both full-strength and NA versions of the same brand. As Brooklyn Brewery integrates its NA line into its year-round core portfolio, the success of the rebrand will be measured by its ability to secure permanent shelf space outside of specialised NA sections. By treating non-alcoholic beer as a core competency rather than a secondary experiment, Brooklyn Brewery is signalling a long-term commitment to a "total beverage" strategy that accommodates all consumer moments, regardless of alcohol content. Alcohol Brooklyn Brewery Unifies Non-Alcoholic Portfolio Under Core Brand Eddie Sanders April 15, 2026 Business & Finance Prodalim Unveils New Brand Identity to Signal Global Ingredients Evolution Business & Finance Power Crunch Unveils Brand Refresh and Refined Protein Bar Formula Water Waterloo Sparkling Water Unveils First Packaging Redesign Since Brand Launch Soft drinks 7UP Unveils Lime-Led Reformulation and Packaging Redesign Packaging Marketing Business & Finance Beverage Alcohol Related news