The executive hire comes on the heels of the company's most successful fiscal year to date, reporting over 70% year-over-year topline growth. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Fresh food AI specialist Afresh has announced the appointment of Adam Litle as Chief Revenue Officer (CRO). The executive hire comes on the heels of the company's most successful fiscal year to date, reporting over 70% year-over-year topline growth . Litle joins the leadership team at a pivotal moment for the San Francisco-based tech firm, which has seen its platform adoption scale to over 12,000 grocery departments across North America. Adam Litle commented on the broader potential of the platform: "The company was built to tackle the staggering reality that 30-40% of global food production is wasted. Afresh applies cutting-edge AI to manage thousands of variables that impact buying, ordering, and inventory decisions for produce, meat, seafood, deli, and baked goods. The opportunity for Afresh's technology to help optimize decisions across grocery and food distribution, all the way back to the farm, is massive." Executive Profile and Mandate Litle brings extensive experience in scaling technology companies within the food, agriculture, and retail sectors. Previous Roles: Most recently served as CEO of Sound Agriculture. Previously held the position of CRO at Granular, guiding the company through its acquisition by Corteva (the second-largest agtech exit at the time). Early career leadership includes driving AI-driven personalisation solutions at Monetate. At Afresh, Litle is tasked with leading the go-to-market strategy as the company broadens the application of its AI platform beyond simple replenishment into wider supply chain orchestration. Operational Context and Product Roadmap The appointment follows a year of significant commercial expansion, with Afresh securing partnerships with major retailers including Albertsons , Wakefern , and Meijer . To support this growth, the company launched several new products in 2025, moving beyond its flagship "Fresh Replenishment" solution to offer a comprehensive operating system for perishables: Production Planning Period Ending Inventory Fresh Buying Matt Schwartz , CEO and co-founder of Afresh, highlighted the strategic necessity of the hire: "Afresh is at a pivotal moment as grocery teams face more volatility—and pressure to get decisions right—than ever before. Adam has spent his career helping food and agtech companies turn complex technology into real customer value. His experience scaling organisations in dynamic environments will be critical as we build on our momentum." People Afresh Appoints Adam Litle as CRO Following 70% Growth and Product Suite Expansion News January 6, 2026 People Kraft Heinz Appoints Lucy Hovey as CFO for UK and Ireland Operations People The Hershey Company Appoints Dave Hulays as Chief Financial Officer People Nestlé Waters UK Appoints Thomas Conquet as UK Managing Director People Ben & Jerry's Appoints Three Independent Directors to Board Business & Finance People Food Fresh Produce Related news

Amcor, a global leader in responsible packaging solutions, has partnered with French organic snack producer Alter Eco to launch a new high-performance, fibre-based packaging format for the brand’s 200g chocolate bar range. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Ingredients Amcor The Newsroom Amcor , a global leader in responsible packaging solutions, has partnered with French organic snack producer Alter Eco to launch a new high-performance, fibre-based packaging format for the brand’s 200g chocolate bar range. The redesign, executed in collaboration with Swiss co-packer HALBA , represents a significant sustainability milestone for the premium confectionery category. By transitioning to a paper-based solution, the partnership has achieved a packaging weight reduction of up to 61% while eliminating non-recyclable multi-material layers. Material Innovation: AmFiber™ Performance Paper The core of the new packaging architecture is Amcor’s AmFiber™ Performance Paper . This material is engineered to provide the high-barrier protection necessary for sensitive products like chocolate—specifically against water vapour and grease—without relying on traditional aluminium foil or plastic laminates. Key Sustainability Metrics: Weight Reduction: The new format replaces the previous heavy cardboard sleeve and inner aluminium wrap with a single paper layer. This resulted in a 61% weight reduction for the hazelnut and almond SKUs, and a 37% reduction for the dark dessert chocolate variant. Recyclability: The packaging is fully recyclable within the French paper stream, aligning with CEPI and 4evergreen guidelines. Sourcing: The fibre used is FSC®-certified , ensuring responsible forestry management. Preserving Premium Cues and Handling Texture A critical challenge in the redesign was maintaining the premium aesthetic associated with the Alter Eco brand while accommodating complex product textures. One SKU containing whole almonds presented a specific hurdle due to its irregular surface. The AmFiber™ solution successfully maintained a smooth, high-quality appearance despite the textured product, preventing the "bumpy" look often associated with flexible paper wrappers. The final design features a natural kraft look with a matte finish , reinforcing the brand's organic and authentic positioning on the shelf. Janice Narainsamy , Senior Product Development Engineer at Amcor, highlighted the dual benefit of the material: “Paper-based packaging combines strong shelf appeal with a well-established perception of sustainability. With the right barrier performance, it can also deliver the protection needed for demanding applications like chocolate.” Anne Descarsin , R&D Pack Manager for Alter Eco, added: “Designing a thinner packaging that still protects the chocolate and preserves its organoleptic qualities is a true technical challenge and a major step forward for Alter Eco.” Packaging Amcor and Alter Eco Redesign Chocolate Packaging with Fibre-Based Solution; Cuts Weight by 61% News February 16, 2026 Packaging Aldi and Arla Launch Trial for UV Tagged Milk Bottle Recycling Logistics & Supply Chain Amcor Secures RecyClass Certification for Pallet Protection Stretch Films Packaging Duni Group Transitions Duniform Range to Recyclable Mono-Material Solutions Packaging Amcor Partners With Kelpi to Develop Seaweed Based Barrier Materials Confectionery Packaging New Solutions Manufacturing Sustainability Related news

Oatly, the Swedish oat milk giant, has announced a significant extension of its flagship Barista Edition range with the launch of three new flavoured variants: Coconut, Vanilla, and Caramel. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Oatly , the Swedish oat milk giant, has announced a significant extension of its flagship Barista Edition range with the launch of three new flavoured variants: Coconut, Vanilla, and Caramel . The launch marks a strategic pivot for the brand's professional-grade line, which has previously focused on delivering a neutral, dairy-mimicking canvas for coffee. By introducing pre-flavoured SKUs, Oatly is targeting the growing consumer demand for "unusual, customisable drinks" and the ability to replicate complex coffee shop menus at home. Functional Frothing with Flavour The new products retain the core functionality of the original Barista Edition—specifically its ability to steam, froth, and hold latte art without splitting—while integrating popular syrup profiles directly into the liquid. The Range Includes: Barista Edition Coconut Barista Edition Vanilla Barista Edition Caramel Rowena Roos , Oatly’s Head of Food and Drinks Experience, highlighted the versatility of the oat base: “The neutral taste of oats make them the ideal foundation for other flavours. Our new Barista Edition Flavours are here to expand the taste universe of your iced and hot coffees, overnight oats, smoothies or anything you would usually add Oatly Barista too.” Commercial Strategy and Availability The launch has secured immediate retail distribution. The new SKUs are available now in Morrisons stores across the UK, with an Ocado listing confirmed for next week. Oatly stated that further rollouts to other major retailers are scheduled to follow. Pricing and Format: The drinks are packaged in standard 1-litre cartons , carrying a Recommended Retail Price (RRP) of £2.30 . Market Context This move allows Oatly to compete more aggressively in the flavoured milk and coffee adjunct category, offering a "two-in-one" solution (creamer + flavour) that simplifies the at-home coffee routine. By fortifying the products with vitamins and calcium, the brand also maintains its nutritional competitiveness against fortified dairy and other plant-based alternatives. New Products Oatly Expands Barista Portfolio with Flavoured Trio News February 18, 2026 New Products Quorn Expands Frozen Takeaway Portfolio with Hot and Spicy Bites Foodservice LEON Partners with Fable Food Co to Reformulate LOVe Burger New Products Plenish Launches Clean-Label Protein Oat Drink in UK New Products Califia Farms Debuts Horchata and Peppermint Bark Almond Creamers for Autumn Beverage Plant-based Flavours & Colours Coffee & Tea New Products Related news

Veteran-founded importer SPYRT Worldwide has unveiled one of the most distinct packaging concepts to hit the spirits market this year: the Ukrainian Spirit Limited Howitzer Edition. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Veteran-founded importer SPYRT Worldwide has unveiled one of the most distinct packaging concepts to hit the spirits market this year: the Ukrainian Spirit Limited Howitzer Edition . The release features a 3-litre vodka bottle encased in a genuine, repurposed artillery shell propelling charge case used in Ukraine's defence operations. The launch is positioned as a high-end collector's item that directly supports humanitarian efforts, with a significant portion of profits earmarked for landmine clearance. Packaging: From Battlefield to Bar The packaging architecture is crafted from a repurposed M119A2 Propelling Charge Case , sourced directly from Ukrainian military personnel. Each tube undergoes a refurbishment process to restore its appearance and smooth out dents incurred during active service. To elevate the military hardware into a luxury product, the exterior is hand-stitched in genuine Italian leather. The labelling is similarly constructed from leather and secured with metal fasteners, emphasising the artisanal finish of the industrial base material. Liquid Credentials and Production Inside the casing is Ukrainian Spirit Reserve Vodka , bottled at 40% ABV (80 proof). The liquid boasts a "Double Gold" accolade from the WSWA 2025 Tasting Competition and utilises proprietary production methods: 'Single Water' Technology: Both the spirit and the dilution water originate from the same artesian well in Volyn, tapped since 1876 from 200 metres beneath pine forests. Distillation: Produced using patented "Pentagonal" distilling technology. Resting: The vodka undergoes a mandatory 10-day resting period before bottling to ensure smoothness. Corporate Social Responsibility The product launch is anchored by a specific philanthropic commitment. SPYRT Worldwide has pledged 10% of profit from sales to Invictus Global Response , a team of US Veteran bomb technicians who volunteer to clear landmines in Ukraine and train local demining teams. Sam Lerman , Co-Founder and CEO of SPYRT Worldwide, commented on the dual nature of the release: "This release is far more than an extraordinary 3-liter vodka, as it's hand-crafted from repurposed military powder charge tubes and finished with meticulous leatherwork. With a portion of proceeds... supporting the Armed Forces of Ukraine, this product allows consumers to directly support a powerful cause while experiencing exceptional quality." Company Context Founded in 2022, SPYRT Worldwide is a US and Ukrainian veteran-founded enterprise dedicated to promoting Ukraine's cultural heritage through its export portfolio. The company's mission focuses on forging economic connections between the two nations while empowering the Ukrainian people through humanitarian support. Alcohol SPYRT Worldwide Launches Limited-Edition 3-Litre Vodka Housed in Repurposed Artillery Shells News January 16, 2026 New Products Rancho La Gloria Launches Pumpkin Spice Espresso Martini Alcohol Chris Hemsworth Joins Archie Rose as Co-Owner Ahead of US Market Debut Alcohol Sazerac Expands Kentucky Bourbon Network with Acquisition of Garrard County Distilling New Products Bardstown Bourbon Launches 2026 Discovery and Lochs of Jura Whiskeys Sustainability New Products Beverage Alcohol Packaging Related news

Molson Coors expands its Rekorderlig portfolio with a tropical pineapple and kiwi flavour to capture growth in the premium fruit cider segment and attract new category shoppers. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Molson Coors Beverage Company has announced the expansion of its Rekorderlig cider portfolio with the introduction of a pineapple and kiwi flavour. The launch is a strategic response to shifting consumer preferences within the premium fruit cider segment, where tropical profiles are currently seeing the fastest growth. The new 3.4% ABV offering blends a crisp pear cider base with tropical pineapple and kiwi notes. Consistent with the brand's heritage, the product is manufactured using Swedish spring water and is positioned to capitalise on the upcoming summer trading period. Tropical flavor trends The decision to introduce a pineapple and kiwi variant is supported by market data from Circana, which identifies tropical as the fastest-growing flavour profile in the premium fruit cider category. Currently, tropical flavours represent the second-largest segment across the off-trade fruit cider market. By focusing on these high-growth profiles, Rekorderlig aims to recruit new shoppers into the category. Historical performance data from the brand indicates that 50% of sales from previous flavour launches were driven by consumers new to the cider segment, suggesting that flavour innovation remains a primary tool for category expansion. The new flavour is being released in both 500ml bottles and 500ml single cans. The dual-format approach allows retailers to cater to different consumer missions, ranging from traditional at-home sharing to on-the-go convenience. Simultaneously, Molson Coors is expanding its best-selling Strawberry-Lime variant into a 500ml single can format. This move addresses the rapid growth of the premium fruit cider single-can segment, which has recorded an 85% increase in value year-on-year. Sophie Mitchell, Marketing Controller for Cider and Beverages at Molson Coors, noted that the launch addresses a specific supply-side void in the current retail landscape. "Pineapple-Kiwi addresses a clear gap in the market – consumers want tropical flavours but can't find them on the shelf," Mitchell said. "At the same time, we're seeing a real shift in how people shop for premium fruit cider, with single cans bringing new shoppers into the category. By launching Pineapple-Kiwi and expanding Strawberry-Lime into this high-growth format, we're giving retailers the tools to drive sales across the summer months and beyond." Market availability and portfolio integration The Pineapple-Kiwi variant is now rolling out to stores nationwide. The integration of this tropical profile, alongside the format expansion of existing top-performing SKUs, forms a key part of Molson Coors' strategy to maintain Rekorderlig’s market share in the competitive premium cider sector. By aligning product development with both flavour trends and format-specific growth data, the brand seeks to provide retailers with high-velocity options that appeal to a younger, flavour-motivated demographic. New Products Rekorderlig expands fruit cider range with pineapple and kiwi flavour News March 23, 2026 New Products Sazerac Enters Soju Category with US Launch of DALHO New Products Echo Falls Debuts Glow-in-the-Dark Sour Apple Fruit Fusion New Products Good Peels Enters RTD Category with Spiked Apple Refresher New Products JINRO Unveils K-POP Star Toad Limited Edition Green Grape Soju Flavours & Colours New Products Alcohol Related news

The reformulated line is designed to meet the rigorous demands of health-conscious consumers, specifically addressing concerns regarding additives in the dairy-alternative aisle. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Laird Superfood, Inc. has announced a significant reformulation of its refrigerated liquid creamer portfolio, transitioning the entire line to USDA Certified Organic status. The update reinforces the brand's positioning in the "clean label" functional beverage category by eliminating non-organic components while introducing a new flavour variant. The reformulated line is designed to meet the rigorous demands of health-conscious consumers, specifically addressing concerns regarding additives in the dairy-alternative aisle. Formulation and Functional Benefits The updated liquid creamers are now crafted exclusively with USDA Certified Organic ingredients, primarily organic coconut milk and organic vanilla extract. The brand has explicitly excluded common industry additives, ensuring the formula is free from "natural" flavours, seed oils, and artificial sweeteners. Beyond the organic certification, the product retains its functional core: Adaptogens: Infused with Lion's Mane functional mushroom extracts to support cognitive function. Functional Fats: Contains MCTs (Medium Chain Triglycerides) from coconut. Flavour Expansion and Packaging Coinciding with the reformulation, Laird Superfood is expanding the range's flavour architecture with the introduction of Caramel . This new SKU joins the existing lineup of Sweet & Creamy, Vanilla, and Unsweetened variants. Sustainability Update: The product packaging has also undergone an overhaul. The 22-ounce bottles are now manufactured using post-consumer recycled plastic, a move designed to reduce the company's environmental footprint compared to virgin plastic alternatives. Jason Vieth , CEO of Laird Superfood, positioned the update as a new benchmark for the category: "We believe this is now the cleanest creamer available on the market. It's now an organic formula with adaptogens and MCTs, and we don't add anything artificial – ever. We're proud of our new liquid creamer, the result of uncompromising nutritional guardrails and a commitment to innovation that really delivers to our customers." Plant-based Laird Superfood Transitions Liquid Creamer Line to USDA Organic and Debuts Caramel Flavour December 18, 2025 New Products RYZE Launches Limited Edition Pumpkin Spice Mushroom Coffee at Target New Products Beyond Meat Launches Phytosphere Platform with Powders, Bars and Beverages New Products Optimum Nutrition and Wisconsin Brewing Launch ChampionSips Protein Non Alcoholic Beer New Products Wave Kids Launches Four Organic Flavoured Waters for Back to School Beverage Health & Nutrition Plant-based Coffee & Tea New Products Related news

The move is designed to reinforce the brand’s leadership position within the rapidly expanding premium juice category, capitalising on a period of significant commercial momentum. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Organic cold-pressed juice pioneer Evolution Fresh, Inc. has announced a comprehensive brand refresh and marketing offensive to kick off 2026. The strategic overhaul includes an updated visual identity, new packaging, and a culture-forward digital campaign featuring Mark Ballas . The move is designed to reinforce the brand’s leadership position within the rapidly expanding premium juice category, capitalising on a period of significant commercial momentum. Double-Digit Growth The rebrand comes as Evolution Fresh reports robust performance metrics. Over the last two years, the brand claims to have doubled its household penetration while achieving a +31.1% growth in dollar sales across all channels. This surge aligns with a broader consumer shift towards "better-for-you" beverages made with real ingredients. Evolution Fresh differentiates itself in this crowded market through its commitment to cold-pressing—avoiding heat pasteurization to preserve nutrient density in its farm-sourced fruit and vegetable inputs. Visual Identity and Packaging Scheduled to hit shelves in February , the brand is introducing a "bold new look." The refreshed packaging architecture prioritises functional navigation, bringing benefits such as immunity, hydration, and digestion to the forefront of the label to aid shopper decision-making. Key Updates: Updated Logo: A more distinctive brand presence. Functional Signposting: Clearer communication of specific health benefits to help shoppers navigate the lineup. Marketing Campaign: 'Cold Pressed. Nutrient Obsessed' To support the visual refresh, Evolution Fresh has launched the "Cold Pressed. Nutrient Obsessed" campaign. The creative platform celebrates healthy obsessions and features content from three-time Dancing with the Stars champion and Emmy nominee Mark Ballas . The campaign aims to inject optimism and humour into the wellness conversation while highlighting the brand’s specific obsession with the cold-pressing process. Molly White , Chief Marketing Officer at Generous Brands, commented on the strategic objectives of the refresh: “Evolution Fresh has set the standard for quality and flavour in cold-pressed juice, and our growth proves that our clean, functional products truly resonate with consumers. With this brand refresh and campaign, we’re aiming to help more people understand what cold-pressed means: fresh, vibrant tasting, high-quality juice with potent nutrition in every bottle.” Beverage Evolution Fresh Unveils Brand Refresh and 'Nutrient Obsessed' Campaign Following 31% Sales Growth News January 29, 2026 Packaging Mars Snacking Debuts Cheez-It and Club Crackers in Resealable Canisters Packaging deltaH Innovations and Brains Brewery Launch Self-Cooling Beer Can Facilities JBM Packaging Opens Ohio Facility to Expand Contract Packaging and Filling People SIG Appoints Ann-Kristin Erkens as Chief Executive Officer Soft drinks Packaging Marketing Beverage Related news

Starbucks UK is adjusting its loyalty scheme from 3 September 2026, increasing the number of stars required to redeem free drinks, bakery items. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Coffee & Tea Starbucks The Newsroom Starbucks UK has announced revisions to its Starbucks Rewards loyalty scheme, increasing the redemption thresholds required for free drinks, bakery items, and branded merchandise starting 3 September 2026. The updates will require customers to spend up to 20 per cent more to unlock specific reward tiers, while the rate at which members accumulate loyalty stars will remain unchanged at 10 stars for every £1 spent. The adjustments reflect broader operational trends across the UK quick-service restaurant and coffee sectors, where operators are recalibrating digital loyalty programs to maintain commercial margins in a changing cost environment. Revised Tiers and Spending Requirements Under the updated structure, the number of stars required across all four primary redemption tiers will increase, raising the equivalent cumulative spend needed to claim free products: ☕ Filter Coffee, Americanos, and Tea: The threshold increases from 130 stars (£13 spend) to 150 stars (£15 spend). 🥐 Bakery and Food Items: The required total rises from 300 stars (£30 spend) to 350 stars (£35 spend), covering items such as croissants, cookies, and muffins. 🥤 Handcrafted Beverages: The threshold for handcrafted drinks, including lattes, mochas, matchas, and Frappuccinos, increases from 500 stars (£50 spend) to 600 stars (£60 spend). ☕ Branded Merchandise: The top-tier redemption for selected merchandise, including reusable cups and mugs, increases from 1,000 stars (£100 spend) to 1,150 stars (£115 spend). Program Mechanics Starbucks confirmed that core earning mechanics, existing account balances, and higher-tier membership criteria will remain unaffected by the changes. Key operational guidelines for the transition include: Earning Rate: Members will continue to accumulate 10 stars per £1 spent across physical and digital ordering channels. Existing Balances: Unredeemed star balances accrued prior to 3 September 2026 will remain valid and convert to the new threshold structure automatically. Gold Level Threshold: The qualification tier for Gold Level status remains unchanged at 2,500 stars (£250 spend), maintaining benefits such as free extra shots, selected syrups, and annual birthday beverages. Industry Dynamics and Loyalty Trends The realignment of the Starbucks Rewards program follows similar loyalty program modifications across the UK high-street coffee and food-to-go landscape over recent years. As operational overheads and raw ingredient input costs remain key factors for retail operators, food and beverage brand owners are increasingly evaluating the financial structures of high-frequency discount and subscription models to balance customer retention with sustainable operating margins. Coffee & Tea Starbucks UK to Raise Loyalty Rewards Thresholds from September Eddie Sanders August 11, 2026 Coffee & Tea Starbucks Introduces Aerocano Iced Espresso Coffee & Tea BIGGBY Coffee Launches Autumn 2026 Menu Coffee & Tea Costa Coffee Launches Autumn 2026 Menu with Maple Hazel Matcha and New Toasties Foodservice Chomps Expands Distribution Footprint at Starbucks and Costco Marketing Coffee & Tea Business & Finance Related news

Harvest Hill Beverage Company has launched SunnyD Vodka Seltzer PURPLE, a 4.5% ABV limited-time offering that formalises the "Purple Stuff" 1990s cultural meme into a functional RTD product to drive engagement among consumers 21+. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom SunnyD Vodka Seltzer has announced the launch of a new limited-time offering (LTO), SunnyD Vodka Seltzer PURPLE. The product is a direct strategic response to a three-decade-long cultural dialogue originating from a 1990s SunnyD television advertisement that famously contrasted the brand with "the purple stuff" in the refrigerator. By transitioning this nostalgic reference into a tangible 21+ beverage, Harvest Hill Beverage Company is utilising "memory-based innovation" to differentiate itself in a saturated ready-to-drink (RTD) market. Nostalgic Mystery to Functional RTD Format The launch of PURPLE represents a sophisticated use of brand equity. Rather than defining the flavour profile through traditional fruit descriptors, the brand is leaning into the "mystery" aspect of the original meme to encourage consumer trial and social media debate. Randi Jachino, Chief Marketing Officer of Harvest Hill Beverage Company, characterised the shift as a move from the background to the forefront. "PURPLE was always the mystery in the fridge," Jachino stated. "Now it is the boldest thing in the cooler." For B2B stakeholders, this strategy serves to: Drive Incremental Sales: Utilising a limited-time window to create a "buy-it-now" urgency among nostalgic Gen X and Millennial shoppers. Capitalise on Earned Media: Leveraging decades of existing organic "Purple Stuff" references to minimise the cost of initial brand awareness. Build Brand Personality: Positioning SunnyD as a self-aware, culturally relevant player in the adult beverage space. Technical Specifications and Occasion Targeting SunnyD Vodka Seltzer PURPLE is engineered for high-frequency social consumption, aligning with the "sessionable" standards of the modern seltzer category. Key product attributes include: Alcohol by Volume: 4.5% ABV, placing it in the core competitive set for domestic and imported hard seltzers. Sensory Profile: Described as light, bubbly, and "flavour-forward," designed for broad appeal across outdoor and social settings. Packaging and Format: Delivered in a portable can format, optimised for the "backyard hangs and beach days" consumption window. Creator Partnerships To sustain momentum for the limited release, SunnyD is implementing a "POV-driven" marketing campaign. The strategy moves away from brand-led explanations and toward consumer-led interpretation, utilising the prompt "What does PURPLE taste like to you?" This campaign architecture includes: Earned Media Strategy: Targeting lifestyle and trade publications to amplify the "nostalgia-to-can" narrative. Creator Partnerships: Engaging influencers to develop unique content around the flavour reveal, driving organic impressions across TikTok and Instagram. Social Activations: Encouraging user-generated content (UGC) to turn the product launch into a recurring digital "lively discussion." Memory-Based Innovation For the broader RTD and seltzer categories, the launch of SunnyD PURPLE highlights a trend where "cultural resonance" is becoming as important as functional ingredients. As the market for standard fruit-flavoured seltzers reaches a plateau, manufacturers are seeking out "cultural moats"—unique stories or references that competitors cannot easily replicate. By owning the "Purple" narrative, SunnyD is creating a niche that bypasses the traditional "flavour wars" in favour of emotional connection. This approach allows the brand to secure premium shelf positioning and drive "share of voice" in a crowded retail environment. Market Outlook As SunnyD Vodka Seltzer continues its pop-culture-driven innovation cycle, the success of PURPLE will serve as a benchmark for the brand's ability to transition from a legacy juice brand to a modern adult beverage powerhouse. Industry observers expect the LTO to drive significant short-term velocity through the 2026 spring and summer seasons, potentially paving the way for further "vault-inspired" releases from the Harvest Hill portfolio. New Products SunnyD Vodka Seltzer Launches Purple Limited Edition Variant Eddie Sanders April 2, 2026 New Products G&Tea Launches Spirit-Based Sparkling Hard Tea Line in Chicago New Products Shottails Launches Ready-to-Drink Canned Shot Range for UK Retailers New Products Saint James Launches Organic Yerba Mate Range Beverage James Watt Unveils Fools Fix Detoxification Drink Beverage New Products Marketing Alcohol Related news

Day Out Snacks expands its plant-based portfolio with the limited-edition Peanut Butter Crunch, utilising organic pea protein crisps to test new textures and drive consumer engagement through strategic seasonal releases. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom Day Out Snacks, a specialist in plant-based, dessert-inspired nutrition, has announced the launch of its newest limited-edition variety: Peanut Butter Crunch. Scheduled for release on March 1 to coincide with National Peanut Month, the product marks a significant technical shift for the brand as it introduces a crunchy texture element to its protein ball lineup for the first time. The product will be available through the company’s direct-to-consumer website and Amazon storefront while supplies last. While Day Out Snacks has historically focused on smooth, truffle-like textures, the Peanut Butter Crunch variety incorporates organic pea protein crisps to meet consumer demand for multi-textural snack experiences. This development addresses a broader trend in the functional snack market where "mouthfeel" is becoming as critical to consumer retention as nutritional density. According to Day Out founder and CEO Becky Dheri, the decision to double down on peanut butter was driven by internal sales data. "Peanut butter is consistently the number one flavour preference across protein and snack categories," Dheri stated. "One of our original flavours, Peanut Butter Cup, is the fastest mover in our retail lineup. We’re excited to give our customers a new way to enjoy that classic profile." The "Limited Drop" Business Model The launch of Peanut Butter Crunch is the latest iteration of Day Out’s "limited release" strategy, a move increasingly common among agile B2B food brands looking to minimise risk while maximising market excitement. By utilising limited-edition drops, the brand can conduct real-time R&D without the immediate overhead of a permanent SKU. "Limited releases allow us to intentionally test new innovations, gather direct consumer feedback, and validate demand before committing to a full-time SKU," explained Dheri. This approach has already proven successful for the brand’s 2024 fall and holiday seasonal lines, which saw high engagement and rapid sell-through rates. Nutritional Profile and Ingredient Standards As the clean-label movement continues to dominate the snack sector, Day Out Snacks maintains a strict ingredient deck. The Peanut Butter Crunch Protein Balls are formulated with a plant-based superfood blend including: Protein Sources: Pea protein, chickpea, and sacha inchi. Fibre Sources: Chia seeds and chickpeas. Dietary Specs: Gluten-free, dairy-free, soy-free, vegan, and non-GMO. Each serving (three protein balls) provides 9 grams of plant-based protein and 3 grams of fibre. The product is packaged in resealable 4.5-ounce bags containing nine balls each, with a suggested retail price (SRP) of $8.25. By targeting both nostalgic flavour profiles and functional ingredient standards, Day Out Snacks aims to capture new market segments during a month of heightened consumer focus on peanut-based products. New Products Day Out Snacks Introduces First Crunchy Protein Ball Launch News March 3, 2026 Snacking PepsiCo Debuts Healthier Snacking Brand Wow with Wotsits and Snack a Jacks New Products CLIF Expands Portfolio with 20g High Protein Bar Range Snacking Grenade Enters US Market with Four High-Protein Bar Flavours New Products Crisp Power Launches Honey Mustard Pretzels and Opens Texas Factory Food New Products Health & Nutrition Snacking Plant-based Related news

OFI has announced the launch of a new range of single-origin cocoa liquors designed to solve one of the confectionery industry’s most persistent challenges: delivering artisan-level flavour precision at an industrial scale. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. Featured in this news Ingredients ofi (Olam Food Ingredients) The Newsroom OFI (Olam Food Ingredients) has announced the launch of a new range of single-origin cocoa liquors designed to solve one of the confectionery industry’s most persistent challenges: delivering artisan-level flavour precision at an industrial scale. Set to debut at ISM Cologne 2026 , the new portfolio targets premium chocolate manufacturers seeking to scale complex, origin-led flavour profiles without compromising on consistency or production efficiency. Scaling the 'Craft' Experience The range features liquors sourced from three distinct terroirs: the Dominican Republic , Uganda , and Papua New Guinea . OFI has employed a hybrid processing approach that combines "craft-inspired" batch roasting and tailored fermentation with advanced sensory mapping. According to the company, this methodology allows industrial chocolate makers to replicate the nuance of fine-flavour chocolate—typically associated with small-batch production—across high-volume manufacturing lines. Simon Brayn Smith , Global Head of Cocoa Liquor at OFI, commented on the technical breakthrough: "The challenge for chocolate manufacturers is producing true craft-quality flavour without compromising consistency. Our new range bridges that gap, bringing the depth and nuance of single-origin cocoa to industrial processes." Market Context: The $68 Billion Opportunity The launch is timed to capitalise on a booming premium confectionery market. Citing data from M2 Square Consultancy , OFI notes that the sector is currently valued at over $31 billion globally and is projected to more than double to $68 billion by 2033 . This growth is driven by evolving consumer palates demanding richer, traceable, and more complex flavour experiences. OFI’s new liquors are positioned to help manufacturers differentiate their products in this increasingly competitive segment by offering "industrial-scale reliability without sacrificing sensory qualities." Strategic Sourcing and Terroir The initiative underscores OFI’s broader strategic focus on origin-led cocoa sourcing. By leveraging its global origination network, the company is able to select beans with distinct terroir profiles that can be standardised for broad application across: Premium chocolate bars Confectionery coatings Ingredient applications (bakery/desserts) This move reflects a wider industry trend where the lines between "craft" and "industrial" are blurring, driven by the need for scalable, cost-effective production of high-end, traceable products. Confectionery OFI Bridges Gap Between Craft and Industrial Scale with New Single-Origin Cocoa Liquors News February 2, 2026 New Products Reese's Expands UK Portfolio with Caramel Block and White Cups New Products McVitie's Launches Chocolate Christmas Treat Range with Penguin and Jaffa Elf Confectionery M&M'S Partners with Practical Magic 2 for Halloween Spell and Snack Packs Confectionery Ghirardelli Relaunches Seasonal Jack O'Lantern Chocolates across US Retail Ingredients Confectionery Flavours & Colours New Solutions Related news

OFT Food Safety and Injury Lawyers have filed a lawsuit against Taylor Farms and Taco Bell following a five-state Cyclospora outbreak. comments debug Exchange Write a comment Write a comment Share Your Thoughts Be the first to write a comment. The Newsroom The first lawsuit has been filed against Taylor Fresh Foods, Inc. and Taco Bell following a major multistate outbreak of Cyclospora infections. The litigation, initiated by food safety firm OFT Food Safety & Injury Lawyers, follows a significant public health event linked to Mexican-grown lettuce served at Taco Bell locations. The civil complaint, filed in the Eastern District of Michigan under Civil Case No. 2:26-cv-12448-MFL-KGA, names Taylor Fresh Foods, Inc., Taco Bell Corp, and Taco Bell of North America, LLC as co-defendants. The legal action highlights ongoing industry scrutiny surrounding fresh produce supply chain traceability and quality control. Case Background and Litigation Details The plaintiffs, a married couple residing in Michigan, allege they contracted severe cyclosporiasis after dining at a Taco Bell franchise in Durand, Michigan, on 30 June 2026. According to the complaint, the couple consumed lettuce that was contaminated with faecal matter containing the Cyclospora parasite. Both plaintiffs subsequently fell ill, experiencing severe gastrointestinal infections. Through this legal filing, the plaintiffs are seeking accountability and answers regarding the agricultural sourcing, testing, and distribution protocols utilized by the supplier and restaurant chain during the summer trading window. Scope of the Public Health Impact Public health monitoring agencies have identified this case as part of a much larger, multi-jurisdictional outbreak. Data published on 16 July 2026 indicates that the outbreak has expanded across five US states: Geographic Distribution: Indiana, Kentucky, Michigan, Ohio, and West Virginia. Infection Count: A total of 1,644 individuals have been confirmed as infected with Cyclospora after reporting exposure to Taco Bell food products. Timeline: Reported illness-onset dates for the infected individuals range from 13 May 2026 to 13 July 2026. Hospitalisations: Out of the confirmed cases, 94 people required hospitalisation. No fatalities have been reported in connection with the outbreak. Sourcing Risks and Supply Chain Oversight Industry analysts and food safety experts point out that the volume of infections suggests a broad, systemic contamination event rather than a localized handling issue. Ryan Osterholm, lead attorney at OFT Food Safety & Injury Lawyers, stated that the scale of the outbreak reflects a critical failure in preventative controls. Osterholm indicated that the entry of a large volume of contaminated produce into the commercial food supply represents a major breakdown in food safety systems. Osterholm added that major quick-service restaurant brands and global produce suppliers are fully aware of the heightened biological risks associated with summer produce imports from Mexico. The legal discovery process will focus on examining what specific preventative measures, testing protocols, and agricultural practices were in place to mitigate these known hazards before the product reached consumers. Food Safety Legal Precedents OFT Food Safety & Injury Lawyers has a history of representing individuals in large-scale produce contamination cases. The firm has previously managed litigation associated with several high-profile agricultural supply chain outbreaks: 2018 Del Monte Fresh Outbreak: Linked to contaminated vegetable trays. 2018 QSR Outbreak: Linked to Cyclospora contamination in salads served at McDonald's locations. 2020 Fresh Express Outbreak: Linked to bagged salad mixes distributed to retail networks. This latest lawsuit against Taylor Farms and Taco Bell represents a continuing trend of strict liability litigation targeting the food-service supply chain when contaminated raw agricultural commodities bypass standard processing safeguards. Legal Taco Bell and Taylor Farms Face First Lawsuit over Contaminated Lettuce Outbreak Eddie Sanders July 18, 2026 Foodservice LEON Partners with Fable Food Co to Reformulate LOVe Burger Foodservice Burger King Reformulates Chicken Nuggets and Dipping Sauces Following Consumer Feedback New Products SONIC Launches Banana Collection and Returns Banana Pudding Shake New Products Smoothie King Launches First GLP-1 Friendly Pumpkin Smoothie Fresh Produce Legal Business & Finance Foodservice Ingredients Safety & Quality Related news