Teremana Tequila and Wingstop Launch Cross-Category 'Fans of Flavour' Campaign for Football Season

Premium spirits brand Teremana® Tequila, founded by Dwayne "The Rock" Johnson, has announced a strategic marketing partnership with fast-casual chain Wingstop. The collaboration, titled "Fans of Flavour," aims to dominate the "game day" consumption occasion by pairing the QSR brand's signature wings with curated margarita recipes.

Running from now through 8 February, the campaign unites two high-growth brands to drive engagement during the peak football viewing season, culminating in the 60th anniversary of the sport's biggest game.

Digital Activation: The Pairing Generator

Central to the partnership is a digital tool designed to educate consumers on flavour profiling. The "Fans of Flavour" pairing generator allows fans nationwide to explore specific culinary combinations, matching Wingstop's eleven distinct flavours with Teremana cocktail recipes.

Highlighted Pairings:

🌶️🍹 Classic Twist: Wingstop Original Hot Wings paired with Teremana's "The People's Margarita."

🔥🌶️ Heat Build: Spicy Korean Q Wings paired with a Spicy Margarita.

🧀🍓 Savoury & Sweet: Garlic Parmesan Wings paired with a Strawberry Margarita to provide a fresh contrast to the savoury coating.

Marketing Sweepstakes

To drive digital traffic and brand affinity, the collaboration includes a nationwide sweepstakes component.

Grand Prize: An "Ultimate Game Day Flavour Fest" package, which includes a 75" TV, Wingstop gift cards, game day drink funds, and support for a private bartender.
Runner-Ups: In a nod to the milestone football season, 60 additional winners will receive Teremana drink cash prizes and Wingstop gift cards.

Richard Black, CEO of Teremana®, commented on the synergy between the brands:

"Wingstop has always delivered on bold flavour, and that spirit shows up naturally in how people enjoy Teremana on game day. The best game day moments don't happen by accident; they come from good energy, great flavour, and the people you share them with. This partnership is about playing with pairings, leaning into bold taste, and turning wings and margaritas into a reason to come together, no matter who you're rooting for."

The partnership leverages Teremana's philosophy of "Mana" (bringing people together) to position the spirit as a central component of the at-home sports viewing ritual, moving beyond the traditional beer dominance often associated with wings and football.