Tattooed Chef Disrupts Frozen Pizza Category with High-Protein 'Cottage Cheese Crust' Innovation

Tattooed Chef, the plant-forward food and lifestyle brand, has announced a significant innovation in the frozen food aisle with the launch of a first-of-its-kind Cottage Cheese Crust Pizza. Scheduled to hit shelves nationwide in March 2026, the new line leverages the current cottage cheese resurgence to deliver a gluten-free, high-protein alternative to traditional frozen pizzas.

The launch targets the competitive "better-for-you" frozen pizza segment, aiming to differentiate itself through macronutrient density and textural integrity. By utilising a cottage cheese base for the crust, the brand claims to achieve a crisp texture often lacking in cauliflower or alternative-flour bases, while delivering up to 23 grams of protein per serving.

Functional Crust Technology

The core differentiator of the new line is the crust formulation. Sarah Galletti, founder of Tattooed Chef, positioned the product as a technical leap forward for the category.

"Our new cottage cheese crust pizzas are a major step forward in the alternative pizza space," Galletti stated. "They deliver more protein than any frozen pizza out there, with incredible flavour and texture that make better-for-you pizza exciting... we wanted to return with something that truly raises the bar: gluten-free, innovative, bold, and genuinely delicious."

The Flavour Lineup

The range features four SKUs, including the return of fan-favourite flavour profiles requested by the brand's community:

Killer Bee: A "swicy" (sweet and spicy) profile featuring ricotta cheese blended with hot red chilli peppers, mozzarella, and a hot honey drizzle.

Spicy Vodka: A trend-led SKU with mozzarella and spicy jalapeños on a vodka sauce base.

Bianca: A white pizza featuring mozzarella, provolone, and pecorino cheese on béchamel sauce, finished with fresh basil and lemon zest.

Four-Cheese: A classic blend of mozzarella, provolone, cheddar, and aged cheeses on a tomato basil sauce.

Commercial Strategy and Availability

The product line is positioned at a competitive SRP of $6.99, placing it aggressively against both premium and mainstream frozen pizza brands.

Distribution: Starting in March 2026, the new pizzas will be available at major national retailers including:

Kroger
Sprouts Farmers Market
Albertson's

The baking instructions highlight convenience, requiring just 10-12 minutes at 425°F directly on the oven rack, appealing to the convenience-driven consumer looking for a quick, high-protein meal solution.