Second Nature Brands Partners with Dunkin' for Brownie Brittle Flavour Mashup

Second Nature Brands, the parent company of Brownie Brittle®, has announced a high-profile licensing collaboration with Dunkin', America's largest coffee and doughnut brand. The partnership introduces two new limited-edition SKUs, Dunkin' Sprinkled Doughnut Blondie Brittle and Dunkin' Mocha Latte Brownie Brittle®, designed to bridge the gap between morning bakery/coffee occasions and afternoon snacking.

The launch leverages Dunkin's massive brand equity and recognizable flavor IP (Intellectual Property) to drive impulse purchases in the sweet snack aisle. By translating "coffee and doughnut" profiles into a shelf-stable brittle format, the collaboration aims to capture consumers looking for familiar, comforting flavours in a convenient package.

Breakfast Flavours in Snacking Form

The two new variants are engineered to replicate specific Dunkin' menu icons:

Dunkin' Sprinkled Doughnut Blondie Brittle: This SKU marks a departure from the traditional brownie base, utilising a "Blondie" formulation to mimic the vanilla cake profile of a doughnut. It features colourful sprinkles and a sweet finish, positioned as a coffee companion.

Dunkin' Mocha Latte Brownie Brittle®: Capitalising on the "snackable coffee" trend, this variant infuses the classic chocolate brittle base with espresso-flavoured morsels, targeting both coffee lovers and chocolate enthusiasts.

Strategic Rationale: 'Everyday Fuel' Meets 'Playful Texture'

Tom Bufalino, Vice President of Marketing at Second Nature Brands, highlighted the synergy between the portfolios.

"Partnering with Dunkin'—a brand that defines flavour, fun, and everyday fuel—has been an incredibly exciting collaboration for Brownie Brittle," Bufalino stated. "These new varieties combine our famously thin, crispy crunch with Dunkin's unmistakable doughnut and coffee flavours to create snacks that deliver pure, sweet delight."

Format and Distribution

Both flavours are available in 4 oz (sharing) and 2.25 oz (impulse) pouches, catering to different retail channels from grocery to convenience. The products are rolling out to select retailers nationwide and via the Brownie Brittle direct-to-consumer platform.

This collaboration follows a broader trend of "breakfast-ification" in the snack aisle, where CPG brands increasingly borrow flavour cues from morning dayparts to drive all-day consumption.