Royal Swinkels and CANPACK Unveil 2025 'Tattoo' Limited Edition Cans Using Quadromix Technology

Royal Swinkels has renewed its long-standing manufacturing partnership with CANPACK to launch the 2025 "8.6 Tattoo Limited Edition" can series. The annual campaign, now in its ninth year, leverages advanced proprietary printing technology to transform the brand's iconic 8.6 Original 50cl packaging into a canvas for urban art.

The collaboration integrates technical precision with creative expression, utilising CANPACK’s award-winning Quadromix® technology to deliver multiple distinct designs within a single production run.

Afel Amberber, Global Brand Manager at Royal Swinkels, commented on the execution:

"The execution is truly a reflection of the collaboration between Royal Swinkels and CANPACK, with passion, creativity and precision technology bringing the whole thing to life in a vibrant and distinctive package."

Technological Execution and Finish

The production process focuses on commercial scalability without compromising artistic detail. By employing Quadromix® technology, the manufacturers can print four unique designs simultaneously, ensuring variety on the retail shelf.

To enhance the visual depth of the artwork, the cans feature a Premium Matt finish. This tactile element is designed to reinforce the brand’s "intense" character and ensure high shelf impact.

Key Technical Features:

Technology: Quadromix® (allows mixed designs in one batch).
Finish: Premium Matt effect for visual and tactile depth.
Format: 8.6 Original 50cl can.

Artistic Direction

For the 2025 edition, Royal Swinkels commissioned renowned tattoo artist Dodie to create the visual identity of the series. Dodie produced four custom illustrations designed to capture the expressive character of the 8.6 Original liquid.

The campaign continues a tradition established in 2016 of using metal packaging as a storytelling medium. The project has garnered significant industry recognition, recently securing "Metal Pack of the Year: High Volume Food & Beverage" at the UK Packaging Awards 2025.

Paweł Kawa, Graphics Innovation Manager at CANPACK, highlighted the role of the manufacturer in brand storytelling: "Our long-standing relationship with Royal Swinkels is built on mutual trust and ambition. While the designs are Swinkels’ creation, our role is to make them shine, using innovative technologies like Quadromix® to turn bold ideas into award-winning packaging."